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Spray, N. C., Monday, July 13, 1959
NO. 25
Mew ‘Old Look’ Featured At Fieldcrest
One of the picturesque scenes along Worth Street during
°ur opening day ceremonies. Fieldcrest secretaries in period
'Costumes, and horse-drawn carriages helped recreate the
atmosphere of New York in the late nineteenth century.
! The new “old look” of our Worth Street headquarters.
! '^^'iginal cast-iron columns and res'ored brickwork revive the
^rchitertural charm of a bygone era. Window boxes, striped
^'''nings, and decorative tree gardens add color and gaiety to
scene. Note gaslight and hitching posts in foreground.
Restoration Of An Authentic 19th
Century Atmosphere At Worth St.
Highlights New ‘Old Look’
A page from the colorful past came to life
upon the completion of Fieldcrest’s restoration
program at 88 Worth Street in New York,
^yhich has undergone a series of changes that
literally turns back the clock to recapture the
charm of the late nineteenth century.
A full day’s activities on Monday, June the
15th, highlighted the completion of the pro
ject, and marked the presentation of Field
crest’s new Fall fashions to the press and to
leading retailers.
The front of the building occupied by
Fieldcrest has been stripped of its modern
facade to reveal the characteristic cast-iron
columns of the late 1870’s. These stately
pillars, freshly painted in white, accent the
recently added charcoal colored face brick
(an exact reproduction of the original).
Street-level windows have been replaced
to conform with the authentic architectural
design, and the entire row of windows on the
floor above have been dressed with wide-
striped yellow and white awnings. Completing
the picture are window boxes, gay with geran
iums and greenery.
On the street, authentic nineteenth century
gas lamps have been installed . . . they will be
in continuous use around the clock. Adding
local color to the scene are “Salute to Seasons”
plantings, hitching posts, and, for the occasion,
horse-drawn carriages that brought guests and
visitors to the Fieldcrest showrooms.
The flavor of the period was further en
hanced by Fieldcrest secretaries dressed in the
high fashion of the era . . . bustled gowns, and
flowered and feathered bonnets that blended
beautifully with the new “old look.”
The total result is so outstandingly success
ful that it has attracted city-wide interest.
Public and press have expressed their enthu
siasm, and other downtown business leaders
indicated that the Fieldcrest example is one
which they intend to follow in their refurbish
ing plans.