'■bury, Smil'.fiold,
n_cf Auburn, N. Y.
Spray, N. C., December 20, 1965
NO. 12
Way Of Living’ Is New Sales Theme
A Christmas Message
FROM OUR PRESIDENT
Once again it is my privilege to greet our 10,250
employees through the Christmas edition of The Mill
Whistle.
1965 has been a record year for our Company in
sales, earnings, dividends, capital expenditures em
ployment, grovrth and progress. For the fourth conse
cutive year employees have received a general wage
increase. A greatly improved insurance, health and
accident plan for all employees has been installed
With greater participation by the Company than in
the past.
The Federal Government has improved the Social
fciecurity system with higher benefits for retired em-
ployees as well as the Medicare program which takes
effect July 1, 1966. The Company pays one-half of
tne additional cccsts of these programs, a very sub
stantial sum of money.
As I have told you many times in the past, only a
strong, profitable company can afford to constantly
increase the earnings and the fringe benefits of its
employees and remain profitable and healthy itself.
Our management group derives great satisfaction
rrom knowing that the success of the Company en
ables all of its employees to enjoy a continuously
nigher standard of _ living. A short ride around the
communities in which our plants are located, a look
at the cars in the mill parking lots, the neat, attractive
bomes built or being built, the beautiful new churches,
cpe healthy, well-dressed children on their way to our
good schools, all reflect the progress that you and the
^ompany are making as we work harmoniously and
Cooperatively together.
Under the Civil Rights Act of 1964, the Company
b^as complied with its requirements. We have added
^any good colored employees to our payrolls in addi
tion to the large number we had previously employed
(Continued on Page Eight)
New Merchandise Shown, Sales
Program Outlined At General
Fieldcrest Sales Meeting
The Fieldcrest Marketing Division
held its Spring ’66 Sales Meeting over
the weekend of December 4, at the
Hollywood Beach Hotel in Florida. Total
attendance was 138.
The meeting was opened on Saturday
morning by G. W. Moore, division presi
dent and newly elected executive vice
president of the company, who an
nounced several organizational changes
and introduced the Spring theme, “Field
crest is a Way of Living”. He was fol
lowed by A. S. Thompson and D. M.
Tracy who outlined the sales programs
and objectives for the first half of 1966.
Other pbjects covered at the Satur
day meeting were the European market,
bulk sales activities, mill operations, and
finance. F. W. Green, executive vice
president of the Fieldcrest Marketing
Division, showed the new “one-looks”
and the meeting was concluded with the
presentation of the upcoming advertis
ing program.
On Sunday the department managers
showed the new items being introduced
for Spring selling. Harold W. Whitcomb,
president of Fieldcrest Mills, Inc., then
spoke about overall Company operations
and discussed the newly announced or
ganizational changes.
Monday was given over to “workshop”
sessions, permitting the field sales staff
an opportunity to discuss their individual
market conditions with the department
heads and product managers.
“Fieldcrest is a Way of Living” high
lights the new designs and patterns that
have been in process for the past several
months. The “Country Look” features
Bandanna, Crazy Quilt, and American
Sampler, all of which are fully coordi-
(Continued on Page Eight)