illustration shows combination of
*’old colors in Saint Laurent towels.
j. '^he newest designs in the Fieldcrest
of products are currently being in-
^j®duced to the public through a nation-
advertising campaign in some of the
''•'try’s leading magazines.
TVelve different magazines are fea-
•^•hg the ad in September through
I jl'S'hber issues. The combined circu-
'•'n of these magazines will reach over
•billion readers,
fieldcrest employees have already had
f^''pview of the new ads, as full-color
5 ^•'••'ts have been posted in all mills
d offices. The last of the four ads is
. posted.
^fhree of the four advertisements fea-
'6 the new Yves Saint Laurent signa-
collection, designed especially for
u ®ldcrest by the internationally cele-
couturier. Each item in the col-
. •'tion bears either Saint Laurent’s full
^6 or his initials.
•ew ^ two-page ads for the Saint Lau-
jj t collection show the different de-
Stis in the various color combinations
^ ^liable. The title of the ads is “Yves
^.•••t Laurent for Fieldcrest” and the
^ tells that this collection is for “the
who likes to live a little dif-
^•■Stltly.”
^^"the ads present striking geometric
and highlight some bright and
(, d color combinations. One shows the
combination of Spanish Straw and
^^^••y. Another ad shows the same de
in Verdian Green and Cerulean
j , The other Saint Laurent ad is the
d, exciting color combination of reds,
'Pies, browns all blended together,
o^dch of the ads shows all of the co-
^dinated fashions for bed and bath
q is the mark of Fieldcrest. In-
tu ded is the Laurent-designed see-
dpgh shower curtain. It has an all
The fourth of the national advertise
ments is a one-page ad for the new
“Felicity” ensemble. “Felicity,” the ad
says, gives you a “happy feeling” with
sprays of flowers covering each item.
The pattern is in pinks, blues, greens
and yellows.
The magazines and the issues in which
these four ads will appear include:
Status, September; McCalls (special edi
tion only), October; The New York
Magazine, November; Harpers Bazaar,
November.
The beautiful advertisements will also
appear in House Beautiful, December;
New Yorker, December 6; House &
Garden, October; Better Homes & Gar
dens (regional), November; New York
er, October 4; Vogue, October 15; Sun
set, November; The New York Maga
zine, December; Redbook, October; and
Cosmopolitan, November.
“Felicity”, new one-look ensemble,
has sprays of flowers covering each item.
Bedspread 25-Yr. Meeting To Be October 25
^lue.
The Bedspread and Bedspread Fin
ishing Mills 25-Year Club members wiU
hold their annual meeting on Saturday,
October 25, at 11 a.m. in the auditori
um of the Burton Grove School.
The program is to include entertain
ment, reports on mill operations, show
ing of new products and drawings for
prizes. Luncheon in the school cafeteria
will follow the program.
A total of 166 Bedspread Mill em
ployees are members of the Club; 21
Bedspread Finishing Mill employees are
members. Of these totals, at the Bed
spread Mill, 95 are active employees
and 71 are retired. At Bedspread Fin
ishing, 13 are active and eight retired.
Fifteen new members will become
eligible for the club this year, 13 from
the Bedspread Mill and two from Bed
spread Finishing.
Dates for the 25-Year Club meetings
for other Mills wiU be announced as
the arrangements are completed.
Support
EDEN UNITED FUND
Campaign Dates
October 13-31
'ond
AY, OCTOBER 6, 1969