North Carolina Newspapers

    Eden, N. C., January 19, 1970 No. 14
Fieldcrest Announces Spring 1970 Line
r, Arirlifirtnc lr» rv»^ ‘‘.^Arnva^’ +V»-1V»^ ^ T T_ 1 • 1 . ..
Additions In Design,
y ®*’ And Printing Techniques;
St, Laurent Line Expanded
Sp^!®^'^crest has announced the 1970
in line with exciting new additions
color and printing tech-
continuing the very successful
t)f '^°ok fashion concept with three
, cpative new designs.
lo(jJ*'^t'work” is Fieldcrest’s new One-
'“W overall arrangement of
Of j, patches. It’s a modern updating
ksj?,® traditional patchwork motif that
W today’s fashion scene. “Print-
\h' tn three striking color
blue/green, red/blue and
„^ish straw/black.
sig- ^°®t Flowers” is a fresh, gay de-
kj. stylized flowers etched in white
unique printing technique devel-
'oile Fieldcrest. The “Frost Flowers”,
j^ction is available in pink, blue, or
“Soroya”, the third new One-Look,
is a swirling, fluid Paisley design. The
overall, lace-like pattern was inspired
by the Far East. “Soroya” comes in
pink, blue or yellow.
The Fieldcrest-Yves St. Laurent col
lection has been so successful that it is
being expanded for Spring 1970 with
the addition of a dramatic bath sheet/
beach towel combination. The famed
YSL initials, in large-scale reproduc
tion, dominate the towel. It comes in
four distinctively contemporary colors:
canary, Spanish straw, verdian and
Fieldcrest is also enlarging the Yves
St. Laurent line with a blanket repre
senting an entirely new process in
blanket design. The “Dimensions” pat
tern of lineal design is embossed on the
napped Chateau quality blanket and
then the imprinted blanket is napped
again. This produces a softer look for
the sculptured blanket which comes
Textile Industry Advanced In ’60s
the decade now coming to a
” ' the textile industry in North
)lo ‘UU nas seen a steady rise in em-
• 'uent, a dramatic increase in wage
^hts and well over $1 billion in-
'«stert •
j, m capital improvements.”
'■ observation was made by Robert
- ..uaei vauon w
k ,?^tty, president
president of the North Caro-
■^®xtile Manufacturers Association.
j 1961’ when the figure stood at
kif’ “> textile employment enjoyed an
ISgj each year and at the close of
•kg textile industry was employ-
ijj °1,455 Tar Heels, an increase of
^ Percent, Mr. Twitty noted.
•lot the final figure for 1969 is
({j available, he said a rise of 2
’k ^®ut over 1968 is expected, based
'kfjt Carolina Employment Se-
^ Commission reports for the first
Quarters of this year. However,
indications there has been
decline in recent months.
,®uid this increase in employment
\ J30 important economic fac-
\ Put has social implications since
of Negroes employed in the
® industry has increased greatly,
k ,®ily in the last several years.
employment increase was
textile wage payments snow
balled during the decade, Mr. Twitty
said. In 1961, gross textile wage pay
ments totaled $749 million; by 1963
they had climbed to $839 million; in
1965 they passed the $1 billion mark,
and in 1968 they reached $1,382,000,000.
This is an increase of 84.5 per cent.
The 1969 wage payments should be
substantially greater than in the pre
vious year for two reasons, Mr. Twitty
said. First, the number of workers will
be greater, and second, there was a
general industry-wide wage increase of
about 5 per cent.
From 1961 through 1968, the state’s
economy was boosted by $1,142,000,000
when textile companies erected 262
new plants and completed 847 expan
sion or modernization programs.
For the first nine months of this
year, he 'Said, records show that 13
new plants—with a $48,179,000 price
^3g—have been authorized or are under
construction, while capital spending for
expansion programs stands at $90,-
013,000. This is a total of $138,192,000.
Mr. Twitty noted that 1966 was the
biggest year for capital spending with
22 new plants and 127 expansion pro
grams costing a total of $216,252,000.
(Continued on Page Eight)
in bright pink, teal blue and antique
With the acquisition of the rug mill
in Scottsboro, Alabama, Fieldcrest is
now able to focus attention on a neg
lected area of the house, the bathroom
floor. This season a collection of 11
contemporary scatter rugs in bold new
shapes and striking new designs is be
ing introduced. The elegant new rugs
come in a large variety of styles, colors
and sizes.
Because of the growing popularity
of quilted bedspreads and sheared
kitchen towels, Fieldcrest is also offer
ing colorful new additions to the bed
spread line and the “Gourmates” col
Laurelcrest Carpets
Has New Showroom
Laurelcrest Carpets opened its first
showroom and sales office in the South
east at the Atlanta Merchandise Mart
January 12. The announcement was
made by Robert W. Ker, Jr., vice presi
dent of sales for Laurelcrest, a division
of Fieldcrest Mills, Inc.
The Laurelcrest office is in space
12C7 on the 12th floor of the Mer
chandise Mart where many of the car
pet mill showrooms in the building
are located.
“Our expanded sales effort in the
Southeast necessitated our opening a
showroom and office in this very im
portant market,” Mr. Ker stated. “Our
retail accounts in the area have been
growing at such a pace that a centrally-
located sales office was needed to pro
vide proper service.”
Rudy Grofsick, Southeast territory
manager for Laurelcrest, heads up the
Atlanta office.
The Laurelcrest space covers an area
of 1200 square feet, with display facili
ties to present the expanded line of the
company in total.
Mr. Ker noted, “The opening of the
new Laurelcrest office was naturally
^heduled to coincide with the start of
the Atlanta Market, an event which
continues to mount in importance to the
carpet industry every season.”

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