Fashion Show Makes
Hit With Clubwomen
fashions made from Fieldcrest pro-
'*cts were a tremendous hit with the
Pproximately 180 Junior club women
*'otn the seventh district, North Caroli-
^ Federation of Women’s Clubs, who
at the Meadow Greens Country
at Eden February 21.
Andrea Beerman, a fashion coordina-
, from the Fieldcrest Marketing Di-
lon headquarters in New York, pre-
i^Pted the fashion show following the
,,Members of the Eden Junior Woman’s
modeled the fashions
Fieldcrest bedspreads, sheets, tow-
blankets and shower curtains.
Shown were daytime dresses, ev-
j hg gowns, bridal outfits, leisure attire
Ij ^he Eden Junior Woman’s Club was
K?®*- for the Junior Day program for
James A. Parker, president of
j ® Eden Junior Woman’s Club, wel
ched those attending the meeting
Ij Mrs. Fulliam H. Cashion of Greens-
district president, presided during
Tommy Flynt, of the Eden Jun-
Roman’s Club, presented music for
® fashion show.
Malcolm D. Coe, president of Bassett Printing Corp., at left, and William O. Stone,
Jr., manager of the Fieldale Towel Mill, discuss manuscript telling the history of
the Fieldale Towel Mill and the community of Fieldale.
Book Will Tell History Of Fieldale Mill
Fieldcrest Fashion Show at district
meeting at Eden. See pictures on
four and five.
The history of the Fieldale Towel Mill
and the community of Fieldale will be
included in a hard cover book being
prepared for publication this summer.
The volume describing the growth and
development of industry in Martins
ville and Henry County, Va., will pre
sent histories of approximately 20 ma
jor industries in the city and county.
It will be the first authentic, profes
sionally written story of the industries
and is expected to attract attention in
the Martinsville and Henry County
schools as the students study state and
local history. It is believed that it will
attract state and regional interest.
The story on the Fieldale Towel Mill
will cover 50 years—describing major
events from the selection of a site for
the mill and the town of Fieldale in
1916 on up through the $5 million-plus
expansion program completed at the
mill during 1969.
Most of the stories will be written
Agreement Not Reached
Fieldcrest Mills, Inc., and Ward Foods,
Inc., announced February 24 that they
have failed to reach a definitive agree
ment for the sale of John P. Maguire
& Company, Inc., by Fieldcrest to
by Mrs. Dorothy D. Cleal, of the edi
torial department of the Bassett Print
ing Corp. at Bassett, Va. Mrs. Cleal
formerly was a staff writer and col
umnist for the Martinsville Daily
Her “beat” on the Martinsville Bul
letin for many years included news
about industry. She is a native of Buf
falo, N. Y., and is married to O. W.
(Continued On Page Eight)
1969 Sales Up; Earnings
Are Less Than In 1968
Record sales were reported by Field
crest Mills, Inc., for the year 1969. Sales
rose to $209,510,000, up 3% from
$203,732,000 in 1968. Earnings, which
are still subject to final audit, were
$7,488,000 in 1969 against $9,579,000 in
1968 and amounted to $2.12 per share
vs. $2.70 per share in 1968.
A change in depreciation policy re
troactive to January 1, 1969, added
$.16 per share, bringing final earnings
in 1969 to $8,062,000 ($2.28 per share).
“We are pleased with the operating
results in 1969,” President G. W. Moore
said, “but higher interest costs and the
general economic slowdown affected
profits, particularly in the second half.”