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Eden, N. C., April 13, 1970
National Ads To Have Exciting New Look
Jlillion., Of Pf*r>nl»> Will on the new One-Looks—Sorova Print- PT* rPCT^PnCP VlQO T~iOCiV»
^ ions Of People Will See
ij^^^atic, High Fashion Ads
Nation’s Leading Mazagines
, ^ieldcrest has taken a dramatic high
j.®hion approach in a Spring 1970 na-
d'al advertising campaign that is
^’9ue in the industry.
“e stunning series of color photo-
s by Harpers Bazaar photographer,
Barr, convey the excitement, at-
sphere and fashion leadership that is
°hymous with the name Fieldcrest.
'millions of customers will see the ads
on the new One-Looks—Soroya, Print-
work and Frost Flowers and on the
Yves Saint Laurent collection as well.
Some of the publications in which
they will appear are McCalls, Harpers
Bazaar, The New Yorker, Better Homes
and Gardens, Sunset Magazine and the
New York Times Sunday supplement.
The Yves Saint Laurent collection is
cne of the most successful Fieldcrest
has ever offered.
Retailers have given strong advertis
ing and display support to this new
merchandising concept and the consum-
fieldcrest Spends $37 Million In Eden
^Idcrest Mills’ operations added
$37 million to the economy of
in 1969. Company records show
’ in the Eden area alone, $36,898,063
' * disbursed for payrolls, taxes, land.
ings, machinery and equipment,
major contribution to the pros-
tM. v of Eden was the company’s pay-
Of $28,841,000 paid to the 4,860
fjdcrest employees in the area,
foperty taxes paid to the City of
i-°taled $307,304. The Company’s
ijj^'ngham County taxes amounted to
and the total property taxes
iij® in Rockingham County, including
3nd county taxes, were $704,063.
Ij^ieldcrest in 1969 paid $1,437,000 in
Security taxes and payroll taxes
L Unemployment insurance for its
law, the company pays half and
iiij,. ®hipioyees half of the Social Se-
taxes; but the company pays
7 of the taxes to provide the state-
i.^'nistered compensation for eligible
Woyees when out of work.
^3'^^hgs, machinery and equipment in
V, ^den area amounted to $5,916,000,
a total of $38,293,000 in capital
L®nditures in the Eden area since
1, 1953, when Fieldcrest Mills,
■ ivas organized.
addition to the nearly $37 million
C&ed into the local economy by di-
Payments, large sums were dis-
(C^ed in the form of fringe benefits
4,860 active employees and their
of goods and services from local firms
are not included, nor do the figures
include money paid out at other manu
facturing locations or for sales activi
ties. Expenditures for raw materials
also are excluded.
er response has been exceptional.
The merchandise will be offered at
sale prices in August and the national
ads are scheduled for May and June to
provide maximum consumer impact
prior to that sale.
The Yves Saint Laurent ads will
carry the Listfax Service which allows
customers to call, at no charge, a tele
phone number shown in the ad to find
out where the merchandise is available
for sale in their area.
Fieldcresters may be proud of the
ads in the Spring 1970 campaign, which
should attract many new customers for
the Company’s valued retail accounts.
See Pictures On
Pages Four and Five
Textile FUTURES’ Program Salutes Industry
Pdents and for pensions to the com-
retired employees, a majority of
live in the Eden area,
expenditures made for purchases
April has been proclaimed Textile
FUTURES Month, in recognition of
the industry’s substantial contribution
to the economic, civic, and education
al welfare of the areas in which it is
The campaign is being sponsored by
the American Textile Manufacturers
Institute (ATMI) and cooperating tex
tile firms, including Fieldcrest Mills,
In addition to highlighting the con
tribution of the industry in other fields,
the program is designed to acquaint
the public, particularly new high school
graduates, with the career opportuni
ties available in the industry.
Although the campaign is aimed at
persons of all working ages, emphasis
is being placed on reaching young peo
ple in the process of choosing a voca
Showing the importance of the tex
tile industry to the state and local com
munities, it was pointed out by the
ATMI that North Carolina is the lar
gest textile producing state in the na
Its plants produce almost 25 percent
of all broadwoven cotton goods in
America, more than one-third of all
man-made fiber fabrics, almost 10 per
cent of all woolen and worsted goods.
nearly one-half of all cotton sales yarns,
and 50 percent of the nation’s entire
Total sales of the U. S. textile indus
try amount to more than $21 billion
a year; one-fourth of this amount comes
from the sale of items produced in
Some 278,000 North Carolinians are
employed by the 1,200 textile plants lo
cated in 81 of the state’s 100 counties.
Their annual payroll exceeds $1.4 bil
lion. The textile industry spent some
i$178,000,000 for new and expanded
plants in North Carolina during 1969.
The textile industry accounts for
more than 40 percent of North Caro
lina’s total manufacturing employment.
According to dollar distribution fig
ures provided by the-U. S. Department
of Commerce, textile employees in North
Carolina annually spend:
—$334.8 million for food and related
—$283.3 million for housing.
—$114.1 million for clothing and up
—$90.2 million for transportation.
—$100.3 million for medical care.
'—$66.4 million for recreation.
—$36.3 million for personal care.
—$228.2 million for local, state and