Bedspread Operation 1^0 Get Sears Award Pieldcrest Mills’ Bedspread Operation ® to receive the Sears “Symbol of Ex- '®Uence” award for outstanding per- “^mance in manufacturing goods for Se, ■3rs, Roebuck and Co., during the past °r. It will be the fourth consecutive sar that the Bedspread Operation has this award. The “Symbol of Excellence” plaque be presented in special ceremonies .‘ the Bedspread and Bedspread Fin- ning Mills Thursday, May 14. As part ^ the program and celebration, a bar- j^cue dinner will be served to all Bed- Pfead and Bedspread Finishing Mill •tiployees. Special guests from Sears and from ® Pieldcrest Marketing Division will ® here to take part in the ceremonies. , F. E. Barron, mill manager, has writ- a letter to all Bedspread and Bed- .wead Finishing employees announc- RONALD BROADNAX TERRY CHILTON EDWARD COKER the award and inviting them to at- (Continued on Page Three) Company Names New Advertising Agency KAREN HODGES JERRY NANCE CLARA SHEPHERD NORMA SHIVELY W. Green, president of the Field- »®st Marketing Division, has announced 1 ^t effective May 18, MacManus, John ' j Presenting: 8 New Pieldcrest Scholars I -^dams will handle the advertising of '',Jh Fieldcrest and St. Marys brands, "he Fieldcrest account will be served the New York offices of MacManus, .. “h & Adams, an agency ranking ■'Shteenth in size among United States ‘«v, ertising agencies. 0th. er offices are maintained in 'otnfield Hills, Michigan; Chicago, . ^heapolis and Los Angeles with sub- I 9ry offices in Canada, England, Ger- and Switzerland. , fieldcrest joins such accounts as .fieral Motors, Celanese, Dow Chemi- g the 3M Company and Good House- fping Magazine. the home furnishings field, Hen don Furniture Industries of Morgan- ’ North Carolina, is a fellow client .‘he agency with interests and associ- °hs closely akin to Fieldcrest. Other fiiunts of the agency are Saran Wrap, f^tclox and Radio City Music Hall, ‘he Fieldcrest account will be man- by D. M. Marshman, Jr., formerly hlarshman & Company. The eight newest recipients of Field crest Scholarships, worth $4,000 each, granted by the Fieldcrest Foundation, are shown in the pictures above. Including the eight scholarships granted this year, a total of 52 em ployees or children of employees have been assisted by Fieldcrest Scholarships since the program was started in 1960. Ronald Ray Broadnax will major in electrical engineering at A & T State University. His father, Roy Lee Broad nax, is a filling storage man at the Bed spread Mill. Terry Ann Chilton will attend the University of North Carolina at Greens boro and plans to major in science. She IS the daughter of Gilmer E. Chilton, an order filler at the Karastan Service Center, and Mary H. Chilton, a utility hand at the Bedspread Finishing Mill Edward Franklin Coker will major in history at Western Carolina University. Both of his parents are employed at the Alexander Sheeting Mill, Forest City. His father, Franklin B. Coker, is a weaver and his mother, Dorothy G. Coker, is a spooler tender. Cathy Lee Gillie has been accepted at East Carolina University and expects to major in mathematics. Her father, Frank H. Gillie, is an assistant engineer (Continued on Page Three) 3,000 Tour Mill At ‘Open House’ Approximately 3,000 persons, in cluding employees, their families and friends, and citizens from sur rounding communities visited the Fieldale Towel Mill at Fieldale, Va., during an “open house” pro gram Wednesday, May 6. During their tours, visitors saw the results of a $5 million expan sion and modernization program completed in 1969. W. O. Stone, the mill manager, and other officials stood by to greet the guests. A display showing the products of the mill was arranged in the Sewing Department. All visitors were served refreshments.