North Carolina Newspapers

    Bedspread Operation
1^0 Get Sears Award
Pieldcrest Mills’ Bedspread Operation
® to receive the Sears “Symbol of Ex-
'®Uence” award for outstanding per-
“^mance in manufacturing goods for
■3rs, Roebuck and Co., during the past
°r. It will be the fourth consecutive
sar that the Bedspread Operation has
this award.
The “Symbol of Excellence” plaque
be presented in special ceremonies
.‘ the Bedspread and Bedspread Fin-
ning Mills Thursday, May 14. As part
^ the program and celebration, a bar-
j^cue dinner will be served to all Bed-
Pfead and Bedspread Finishing Mill
Special guests from Sears and from
® Pieldcrest Marketing Division will
® here to take part in the ceremonies.
, F. E. Barron, mill manager, has writ-
a letter to all Bedspread and Bed-
.wead Finishing employees announc-
the award and inviting them to at-
(Continued on Page Three)
Company Names New
Advertising Agency
W. Green, president of the Field-
»®st Marketing Division, has announced
1 ^t effective May 18, MacManus, John
' j
Presenting: 8 New Pieldcrest Scholars
I -^dams will handle the advertising of
'',Jh Fieldcrest and St. Marys brands,
"he Fieldcrest account will be served
the New York offices of MacManus,
.. “h & Adams, an agency ranking
■'Shteenth in size among United States
ertising agencies.
er offices are maintained in
'otnfield Hills, Michigan; Chicago,
. ^heapolis and Los Angeles with sub-
I 9ry offices in Canada, England, Ger-
and Switzerland.
, fieldcrest joins such accounts as
.fieral Motors, Celanese, Dow Chemi-
g the 3M Company and Good House-
fping Magazine.
the home furnishings field, Hen
don Furniture Industries of Morgan-
’ North Carolina, is a fellow client
.‘he agency with interests and associ-
°hs closely akin to Fieldcrest. Other
fiiunts of the agency are Saran Wrap,
f^tclox and Radio City Music Hall,
‘he Fieldcrest account will be man-
by D. M. Marshman, Jr., formerly
hlarshman & Company.
The eight newest recipients of Field
crest Scholarships, worth $4,000 each,
granted by the Fieldcrest Foundation,
are shown in the pictures above.
Including the eight scholarships
granted this year, a total of 52 em
ployees or children of employees have
been assisted by Fieldcrest Scholarships
since the program was started in 1960.
Ronald Ray Broadnax will major in
electrical engineering at A & T State
University. His father, Roy Lee Broad
nax, is a filling storage man at the Bed
spread Mill.
Terry Ann Chilton will attend the
University of North Carolina at Greens
boro and plans to major in science. She
IS the daughter of Gilmer E. Chilton,
an order filler at the Karastan Service
Center, and Mary H. Chilton, a utility
hand at the Bedspread Finishing Mill
Edward Franklin Coker will major in
history at Western Carolina University.
Both of his parents are employed at the
Alexander Sheeting Mill, Forest City.
His father, Franklin B. Coker, is a
weaver and his mother, Dorothy G.
Coker, is a spooler tender.
Cathy Lee Gillie has been accepted at
East Carolina University and expects
to major in mathematics. Her father,
Frank H. Gillie, is an assistant engineer
(Continued on Page Three)
3,000 Tour Mill
At ‘Open House’
Approximately 3,000 persons, in
cluding employees, their families
and friends, and citizens from sur
rounding communities visited the
Fieldale Towel Mill at Fieldale,
Va., during an “open house” pro
gram Wednesday, May 6.
During their tours, visitors saw
the results of a $5 million expan
sion and modernization program
completed in 1969. W. O. Stone, the
mill manager, and other officials
stood by to greet the guests.
A display showing the products
of the mill was arranged in the
Sewing Department. All visitors
were served refreshments.

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