MILL WHISTLE
UOORDINArFtJ FASHIONS
I OH HFD ANJ HATH
Vol. 28
Eden, N. C., May 25, 1970
No. 23
St Marys Launches New Ad Campaign
.^^tensive Program For Fall Of
‘970 Spotlights St. Marys In
^^tional Ads, Radio, Television
St. Marys, a domestics brand name
®spected by consumers for over 125
'’ears, will reach a large number of pro-
Pcctive new St. Marys customers this
with the most complete advertising
'^Pipaign ever undertaken to publicize
entire line. This effort will combine
ae three media of television, maga-
•bes and radio.
The campaign is intended to build
b identity of the brand name, and to
^^tablish St. Marys as a leading line of
_^shion domestics for the mass mer
chandising field, thereby increasing
sales to new St. Marys customers.
“Serenity,” St. Marys newest coordi
nated one look will be seen nationwide
for the first time in colorful, full-page
ads in September 'Woman’s Day maga
zine and the October issues of Redbook
and Better Homes and Gardens. The
three magazines have a combined total
circulation of 12 million copies, and will
be seen by approximately 35 million
consumers.
Serenity’s blue-green, floral print
coordinates, photographed in a delight
ful abstract bed-bath setting have a
fresh ‘younger than springtime’ charm.
Serenity is also available to customers
Sears Award Presen fed
Employees of the Bedspread and Bed
head Finishing Mills for the fourth
“bsecutive year have been, awarded
j?® “Symbol of Excellence” by Sears,
Oebuck and Co. The award is given
b superior quality and service in the
^Pufacturing of products for Sears.
Joins Fieldcrest
4
. ii|. i
^atricia Donovan has joined the com-
as a sales promotion staff assist-
I and copy writer in the Fieldcrest
^•■ketingr Division in New York. (See
by on page eight)
The award is based primarily upon
the excellence of the merchandise pro
duced but takes into account such fac
tors as the general excellence of the
mills’ performance in shipping goods
on time, providing products free from
service or replacement problems and
a minimum of customer returns.
E. C. Steffy, Jr., bedspread buyer for
Sears, presented the plaque in cere
monies at the two mills May 14 with
representatives from the various shifts
accepting the award on behalf of their
fellow employees.
In congratulating the employees, Mr.
Steffy pointed out that Sears buys
goods from 20,000 manufacturers, of
whom 13,000 are major suppliers. Of
the latter, only 319 received the “Sym
bol of Excellence” and only 48 receiv
ed it for the fourth consecutive year.
Frank E. Barron, manager of the
Bedspread Operation, presided and ex
pressed appreciation to the employees.
Robert A. Harris, senior vice president—
rnanufacturing, and Arthur L. Jackson,
vice president—domestics manufactur
ing, spoke briefly at the meetings to
express the pride of general manage
ment in the achievement by the Bed
spread employees and to stress the
excellent relationship that exists be
tween Fieldcrest and Sears.
Accepting the plaques for the vari
ous shifts were: first and second shifts
Bedspread Mill, Norma Brooks, Edna
Hopper and Otis Hall; all shifts, Bed-
(Continued on Page Eight)
in both a pink and a gold combination.
The Serenity ad also will appear in
the August issue of Discount Store
News. Known as a fine trade publica
tion in the field, Discount Store News
will inform buyers in stores throughout
the -country of the tremendous expos-
(Continued on Page Two)
Kitchens Heads July 4
Celehration For Eden
J. Paul Kitchens, manager of the
Karastan Mill, is serving as general
chairman of the “old-fashioned July 4”
celebration being planned for Eden this
year under sponsorship of the Jaycees.
The 1970 event will be “bigger, better
and more spectacular” than last year’s
which attracted an estimated 12,000
people. The Jaycees plan to make this
the biggest and most outstanding event
ever staged in the community.
The festivities will be centered in
Morehead Stadium and there will be no
charge for admission. The program will
begin at 4 p.m. and will conclude with
a spectacular fireworks display at the
stadium at 9 p. m.
Other highlights of the celebration
will be an air show, stunt pilots and a
jet airplane display, rides for the
(Continued on Page Eight)