Newspapers / The Fieldcrest Mill Whistle … / June 8, 1970, edition 1 / Page 2
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NQB! Sl^nr'ls liiiiii iiiQOOli Mary Ethel Parker of Fieldcrest shows new Yves St. Laurent Collection to editors of Good Housekeeping magazine. -- - — June Mohler (center), Fieldcrest manager of sales training, with House and Garden edi Fall Collections Previewed By Press Pierre Cariiin Is Second French Designer Of Fieldcrest Fashions For Bed And Bath At a press party May 13, the new Fieldcrest fall 1970 line was shown to major national home furnishing editors in the New York showroom. Fieldcrest representatives from the Merchandising, Design and Advertising Departments were on hand to greet close to 200 guests. Acting as hostesses were Mrs. June Mohler, manager of publicity and sales training, Miss Pat Donovan and Miss Gayle Smoker, both of whom recently joined the Advertis ing Department. In an informal talk, Frank W. Green, president of the Fieldcrest Marketing Division, spoke of unique Fieldcrest fashion concepts that distinguish our fall line. There will be a totally new collection by another illustrious French designer, Pierre Cardin, a new “One-Look” and the exciting “Limited Editions” towels. A brief statement was added by J. P. Robertson, vice president in charge of Fieldcrest advertising and sales pro motion, and Mrs. Mohler. Each out lined various aspects of the fall adver tising and promotional effort. Following this, guests were shown an 8-minute scored and narrated color film of the entire fall line. Fieldcrest fashions for bed and bath were shown on and by models who represented types of women for whom the coH®*^ tions are created. “Limited Editions”, a stunning of four oversized towels designed K ■fiCl contemporary graphic artists, great impact in the film and j showroom walls, where the fraiP Fieldcrest translations were hung P® to the artists’ original work. The screen printed towels bear th® artists’ signatures and the design na: line®’ O'O' College Grads^ Pictures Wanted The Mill Whistle wants to publish pictures of employees’ sons and daughters, from all divisions, who graduate this summer from a college, university or nursing school. Parents should fill in the coupon below and send it with a photograph of the graduate to: The Mill Whistle, Fieldcrest Mills, Eden, N. C. 27288, or give the material to one of the plant reporters for The Mill Whistle. Graduate’s name Name of college or university Degree received Parents’ names “Euclidean Shapes”, “New Slant”, lique Form” and “Serpentine Form Guests received a “Limited EditioP® towel as a gift from Fieldcrest. . . The entertaining and infornaati film makes the point: there is som thing for everyone in the Fieldcrest i 1970 line. , Re-visiting the Yves St. Laurf^^ “Abstracta” room, designed for troduction of his first Fieldcrest C® lection last year, was a new experi epc®i fiti as it now contains the magnifi®®', exotic new designs that have been a® ed for fall- ^ The piece de resistance for th ^ gathered was the “trip” to CardinlaP^^ For this, Fieldcrest has constructed incline that leads visitors into a lit capsule. Inside, the monochroma ^ tones of burnished metal, chrome vel and off white walls provide a T f THE MILL WHISTP
The Fieldcrest Mill Whistle (Spray, N.C.)
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June 8, 1970, edition 1
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