Eden, N. C., August 24, 1970
No. 4
ilesigner Collections Highlighted In Ads
TWE.
^l*ove are some of the leading magazines which will carry Fieldcrest^s Fall,
advertising. See ad pictures on page three.
luncheon To Honor Scholarship Holders
lljVg snd university students who
Ml u *^®ceived Fieldcrest Scholarships
M t^onored at a luncheon to be giv-
2?^ at Company Thursday, August
^^'30 p.m., at Meadows Greens
d Club, Eden.
Maij, ''^Oliam Moore, president and
of Fieldcrest Mills, Inc., and
Sd °tticers of the Company will at-
ScliQ, *'°§ofher with members of the
^®'^ship Committee,
leggg® fieldcrest Scholars and their col-
Mcit universities are: Sarah Duni-
Gatti’k-f^'^ioi', UNC-Greensboro; Susan
i’aif *ii> senior, N. C. State University;
^e^riman, senior, Meredith Col-
’ihjg , *'olyn G. Phillips, senior, UNC-
Hill; Mary Ellen Lay, senior,
d^'^eensboro; Marvin Brinkley, jun-
\iQj,i^C-Chapel Hill; Allen W. Cobler,
^aUd).’ ^i^'ginia Polytechnic Institute;
Vq. ^ i-'- Combs, junior, UNC-Greens-
iHichael Hall, junior, Bridge-
illdw i”Ollege; and Nancy A. Thomas,
Vip/. Huilford College.
® H. Brackett, sophomore, Ca-
College; Richard H. Brinkley,
sophomore, N. C. State University;
James W. Bryant, sophomore, Appa
lachian State University; Naomi L. Car
ter, sophomore, Radford College; San
dra D. Green, sophomore. East Caro
lina University; Donald R. , Lawson,
(Continued on Page Eight)
Full-Page Color Ads To Appear
In Several Prestigious Magazines
Reaching Millions Of Consumers
Fieldcrest’s Spring, 1970, national ad
campaign set a mood of fashion and
elegance that will continue through
Fall, 1970, with dramatic photographs
of the new designer collections.
The highly successful Yves Saint
Laurent collection has been augmented
by exotic new coordinates inspired by
Morocco and the North African desert.
The new designs are “Desert Song”,
a richly tri-colored jacquard towel en
semble, bold scaled print sheet and bath
fashions, “Algiers”, a striking geome
tric towel ensemble and “Sahara”, a
vibrantly striped bath sheet.
For Fall, 1970, Fieldcrest will intro
duce a totally new collection by another
internationally known fashion “great”,
Pierre Cardin, whose designs have won
rave reviews from the press and from
retailers.
The bed and bath collections, named
“Ronde”, “Vis-a-Vis” and “Floriale”,
are youthfully exhuberant designs priced
within reach of today’s fashion-oriented,
value-conscious consumer.
The Fieldcrest Fall fashion merchan
dise includes a new One-Look, “Boun
tiful”, a lighthearted, feminine floral.
Full-page color ads to run September
15 through December, 1970, are entic
ing invitations to consumers every
where to buy Fieldcrest for beauty and
originality in bed and bath fashions.
This comprehensive campaign will
appear in numerous prestigious maga
zines read by millions of consumers.
Towel Mill 25-Year Picnic Is Set For Sept. 19
The Fieldale Towel Mill has sched
uled its annual picnic for 25-Year Club
members for Saturday, September 19,
at 4 p.m. at the Fieldale Baseball Park.
Arrangements have been made for
entertainment by the Ambassadors
Quartet, of Martinsville, Va., and other
features. Talks on mill operations are
to be given by Fieldale officials.
The Fieldale Towel Mill has 307 em
ployees who are members of the 25-
Year Club. Of this number, 193 are ac
tive employees and 114 are retired un
der the Pension Plan.
New members to be welcomed into
the club at Fieldale this year are:
Evelene H. Adkins, Wppdman Allen,
Daniel A. Cannaday, Bernice J. Crowe,
Bessie D. Eaton, Reuben F. Edwards,
Mary T. Fain, Robert E. Ferguson, Elvia
M. Fretwell, Magaline R. Hall, Maxine
S. Harmon, Elmer R. Haynes, Gertrude
B. Hopkins, Bernice M. Isenhour, Annie
C. Lawless, Harvie B. Lewis, Eugene
S. Nichols, Mattie H. Seay, Manuel M.
Spencer, Anna L. Stone, Beatrice A.
Turner, Audrey C. Webb and Roy C.
Whitlock.
The 25-Year Club meetings for plants
in other areas will be held later. The
dates are to be announced as soon as
plans have been completed.