Eden, N. C., November 2. 1970
No. 9
Canvass Is Completed In Fund Campaign
^ V
o((jp in the Eden plants and
pgj ® the Eden United Fund cam-
lji[j been completed when The
tobgj,^^^®tle went to press Friday, Oc-
Tabulations were under way
. ^ the ‘
Ttly.
final results tO' be announced
itave
ttij^ ‘"'"^en Ellis, an area personnel
at pj who is chairman of the drive
Hc’i said he was “very optimis-
%Ur results. “The preliminary
atiotj^^’ unofficial, point to
successful year,” he said,
itgj j ®iiis announced that the draw-
Oti among those who pledged
® Fair Share basis will be conduct
ed at the Fieldcrest Store Wednesday,
November 4, at 1:30 p.m. Employees
representing all mill divisions and the
staff departments are to attend.
A 23-inch screen color television set
will be given as the grand prize in a
drawing among the names of all em
ployees, mill and staff, who pledged a
“Fair Share.”
A number of $15 gift certificates good
for any purchase at the Fieldcrest Store
will be awarded in drawings among the
names of the Fair Share contributors in
each mill division and in the staff de
partments.
Also, plaques, certificates and other
lene Francis, star of “Decorating Made Easy”, St. Marys-sponsored radio
1, show, chats with sales promotion manager J. E. Larkin.
7; Marys Radio Program Proves Successful
I Marys-sponsored radio show,
j^io Made Easy”, hostessed by
known television and radio
159(1 Arlene Francis, which be-
"August 15, will conclude its
' '^un this November.
Ve Made Easy”, heard over
"bt 270 radio stations through-
country five minutes a day,
a week, has been part of a
' .ensive campaign to promote the
t St. Marys brand name as
! u fashion domestics for
1 ‘Oft , ®ss merchandising field. The ef-
i ® being accomplished through the
combined media of television, radio and
national advertising.
Some of the well known interior de
signers who participated in an exchange
of ideas on home decorating with Miss
Francis were Everett Brown, F.A.I.D.,
Melaine Kahane, F.A.I.D., William Phal-
mann, F.A.I.D., and Ellen McClusky,
F.A.I.D. as well as the design editor of
House Beautiful, Susan Grant, and
Glamour Magazine’s At-Home editor,
Joanna Brown.
Plans are being made to continue the
“Decorating Made Easy” series in the
fall of 1971.
honors are to be awarded to departments
in which 100 per cent of the employees
pledged a “Fair Share.”
The President’s Plaque will be given
by G. William Moore, president and
chairman of Fieldcrest Mills, Inc., to the
mill which has the highest percentage
of employees giving a “Fair Share.” The
plaque will be held for a year by that
mill and will rotate to next year’s win
ner. The staff department having the
highest per cent of “Fair Share givers”
will receive a similar plaque.
Certificates of Merit will be presented
by the Eden United Fund to each mill
department and staff unit in which all
employees gave a “Fair Share.”
All pledges or cash contributions
which were reported by noon Tuesday,
October 27, will be counted in determin
ing winners of the prizes, plaques and
certificates. Recipients are to be an
nounced in the next issue of The Mill
Whistle.
The campaign in the community out
side of Fieldcrest Mills is still in pro-
(Continued On Page Five)
Sales Up, Earnings Dip
During Third Quarter
Fieldcrest Mills’ sales for the third
quarter reached $58,432,000, up 3%
from $56,728,000 in 1969. Sales for the
first nine months were $148,613,000, up
1% from $147,776,000 in the same period
last year.
Net earnings for the third quarter
were $2,569,000 ($.73 per share) in
1970 and $2,696,000 ($.76 per share) in
1969, a decrease of 5%. For the nine
months ended September 30, earnings
were $4,811,000 ($1.36 per share) com
pared with $5,374,000 ($1.52 per share)
in the previous year.
The operating results were announc
ed October 22 by G. William Moore,
president and chairman of Fieldcrest
Mills, Inc.
“Sales of bed and bath, fashion pro
ducts continued to improve relative to
last year’s performance, reflecting the
introduction of our muslin sheet line,
the Scottsboro rug mill and strong mer
chandising of our existing product lines.
“Rug and carpet sales also improved
in the third quarter and were only
(Continued On Page Four)