tlK
G. W. MOORE
G- W. Moore Elected
To Wachovia Board
William Moore, president and
^aairman of Fieldcrest Mills, Inc., has
een elected to the Winston-Salem
of the Wachovia Bank and Trust
^°>hpany, N.A.
The announcement was made in Win-
j,°h-Salem July 15 by Dalton D. Ruf-
rif’. Wachovia senior vice president and
lice executive.
Mr. Moore in June of this year was
jj®cted a director of the Carolina and
Cfthwestern Railway, a Southern Rati
fy System company.
is a director of the Regional Tex-
g ® Advisory Board of the Chemical
the
In,
New York, and is a director of
American Textile Manufacturers
stitute.
. native of Philadelphia and a grad-
nte of DePauw University, Mr. Moore
■ 'bed Fieldcrest in a sales capacity in
10
>.'*6 after four years of service in the
Marine Corps,
jy^lle became pre.sident of the Fieldcrest
^bfketing Division in 1963 and in 1966
named executive vice president of
'cldcrest Mills, Inc.
j,, Moore was elected president and
lef executive officer in April, 1967,
In June, 1970, was given the added
(I'lc and responsibilities of chairman of
‘'b board.
Collections Introduced For Fall
Include Outstanding Ensembles
In Fieldcrest’s two regional sales
meetings this year, managers and the
sales staff of Fieldcrest’s wcvstern re
gion met in Phoenix at the Arizona
Biltmore and the eastern region’s staff
met at The Breakers in Palm Beach,
Florida.
The new Fieldcrest and St. Marys
fall collections were presented with
great lesponss. In addition to exciting
new ideas in each product area, Field
crest presented many outstanding fall
One Look ensembles.
In the designer groups, Yves Saint
Laurent headlined Patterns, while Vi
brations blazed up the younger Pierre
Cardin collection. Contemporary con
cepts for the seventies brought the
ethnic excitement of today’s ready-to-
wear to home fashions with the new
Folk Song collection, and the popular
graphic look appeared as the Big Dot
grouping.
Fieldcrest’s news for fall outpaced
today’s national mood with three ecolog
ical themes for bed-and-bath. The
World Around Us brings sophisticated
designs of the natural world to the
home in four styles—“Nature Walk,”
“Birds of a Feather,” “Flight of Fancy,”
and “Neptune’s Treasure,” each with a
different color scheme.
The juvenile environmental dimen
sion, Nature Through the Eyes of a
Child, focuses on a child’s fantasy of
the outdoor world in three patterns,
each in a rainbow of hues—“Meadow
Mates,’’ “Fish Tales,” and “Catnap.”
An important part of the environ
mental theme is an impressive group
ing designed for Smokey Bear. This
special bed-and-bath collection has
real meaning today for juveniles as
well as young adults.
In connection with this Smokey Bear
collection, the company is donating
generous royalties to the U. S. Forest
Service for maintenance of our national
woodlands and wildlife.
Seven New Colors
Fieldcrest also had color news for the
meetings, with the introduction of seven
new colors. The new fashion-leading
palette includes sunlit “Moss Green,”
cool “Marina Blue,” amber “Cognac,”
wine-red “Chianti,” serene “Bronze
Gold,” elegant “Deep Purple” and red-
hot “Pimento.”
The Fall Collections Fieldcrest pre
sented make the strongest line—in all
product areas—ever offered by this di
vision.
The new St. Marys Collections for
(Continued on Page Tliree)
Sales And Earnings Up in 2nd Quarter
Fieldcrest Mills’ sales for the second
quarter reached $55,301,000, up 12%
from $49,167,000 in 1970. Quarterly
earnings also increased to $1,674,000
($.47 per share), up 3% from the year
earlier level of $1,626,000 ($.46 per
share).
Sales for the six months ended June
30 were $101,234,000, an increase of
12% from' $90,181,000 in 1970. First
half earnings increased 14%, reaching
a level of $2,552,000 ($.72 per share)
compared to $2,242,000 ($.63 per share)
in the same period last year.
The operating results were announc
ed July 27 by G. W. Moore, president
and chairman of Fieldcrest Mills, Inc.
“Both our Fieldcrest and Karastan-
Laurelcrest Divisions continued to
achieve record sales levels v/ith carpet
and rug sales increases exceeding the
company average and industry per
formance. Sales of bed and bath fash
ion products also showed substantial in
creases in spite of weak market condi
tions,” Mr. Moore said.
“Price weakness in both major di
visions of our business placed contin
ued pressure on margins which have
been affected in recent periods by in
creased wages and greater costs of sup
plies and services. These increases have
been partially offset by manufacturing
efficiencies and reduced interest costs.
“Low retail inventories and indica
tions of improved consumer spending
point to a continuation of our favor
able sales trend. Improvements in con
sumer expectation and industry sales
of home furnishings should contribute
to higher prices and earnings. In ar
dition, improvement in commission fin
ishing activity and factoring operations
are anticipated in the secotid half.”