'
MILL WH'*=
.
S"VS..,
M!f'£■ y
if* x^
Vol.
30
Eden, N. C., February 7, 1972
No. 15
m V
I®
Sheet package shows new Fieldcrest trademark now going into use.
—
«♦.» **»5V
8
Automatic blanket package has three adaptations of new logo.
M,
^ornething very new is taking
in the Fieldcrest Market-
I*.ivision. A dramatic change,
first in over 20 years, has
made in the Fieldcrest
{j^^demark. The new logo will
to appear in retail stores
®arly 1972.
5 ■‘Recognizing the importance of
distinctive and fashionable
graphic image in today’s compe
titive climate, Fieldcrest retain
ed Gould & Associates, Inc., a
renowned graphics design firm,
to create the new trademark.
Contemporary, graphically dis
tinct, with a strong fashion im
pact, the new Fieldcrest logo is a
powerful merchandising tool.
The impact of this unique
Fieldcrest
Introduces
New Logo
New trademark is dominant feature
on Fieldcrest Wrap-Arounds package.
trademark will make Fieldcrest
distinctive among its competitors,
as well as communicate the fash
ion leadership of Fieldcrest in the
home furnishings industry.
The new trademark will be
used on all Fieldcrest labeled
products, as well as all advertis
ing and business communication
forms of the Fieldcrest Division.