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Vol. 31
Eden, N. C., July 31, 1972
No. 2
Fall 72 Collections Previewed By Press
With flags made from Marimekko
sheets and bedspreads waving from flag
poles atop Fieldcrest’s New York show
room entrance, the Fieldcrest Market-
irig Division introduced the Fall ’72 col
lections to the press at a special pre-
view.
Executives from the Eden area along
"'ith the advertising, marketing and
sales departments greeted over 200 ed
itors from: major publications.
, Three new major collections were
Presented to the editors: the Marimekko
design group from the internationally
rarnous design house in Finland, a dis
tinctively new Yves Saint Laurent col
lection, and a charming lion cub print
inspired by and named for the film
“Living Free”.
Following the Fieldcrest tradition of
special dress for hostessing, Mrs. June
Mohler, publicity and sales training
manager, wore a blue and white gown
made from the new Marimekko “Brook”
sheets.
Also acting as hostesses in dress from
Marimekko sheets were Mrs. Maria
Kearns and Miss Wes Greene, of the
advertising department.
Speaking informallj^ D. M. Tracy,
At press preview of Fieldcrest’s fall collections, Armi Ratia, head of the Finnish
esign house of Marimekko, is interviewed by Paul Hannenberg, of Women’s Wear
^Hy. See other pictures of press showing on pages four and five.
Sales And Earnings Increase In 2nd Quarter
Tieldcrest Mills’ sales for the second
'iParter reached $57,373,000, an increase
4% over the 1971 period. Quarterly
®3rnings advanced at a faster pace to
872,000 ($.52 per share), up 12%
^orn the year earlier level of $1,674,-
($.47 per share).
The operating results were announc-
by William C. Battle, president and
Chief executive officer, Fieldcrest Mills,
me.
“The Karastan-Laurelcrest Carpet
Division has continued to achieve rec
ord sales levels with a second quarter
increase exceeding industry perform
ance. Sales of the Fieldcrest Division
were constant in the second quarter,
reflecting a policy of reduced promo
tional offerings and stringent control
of retail inventories. North Carolina
Finishing Company sales were strong
(Continued on Page Eight)
president of the Fieldcrest Marketing
Division and a senior vice president of
Fieldcrest Mills, Inc., described the ex
citing new fashion concepts that dis
tinguish our outstanding fall collections.
He then introduced William C. Battle,
president and chief executive officer of
Fieldcrest Mills, Inc., who welcomed the
press and expressed the Company’s ap
preciation for their editorial support.
Mrs. Mohler outlined the advertising
and promotional efforts for fall and
was followed by W. M. Stark, vice pres
ident in charge of design, who spoke
of the development of Fieldcrest’s new
designs. Mr. Stark introduced Field
crest’s distinguished guest, Armi Ratia,
head of the Finnish design house of
Marimekko.
Mrs. Ratia greeted the press, friends
in attendance from the Finnish Consu
late and assembled Fieldcrest execu
tives, and expressed her enthusiasm for
the new Fieldcrest Marimekko collec
tion.
Following this, guests were shown a
specially prepared film about the Ma
rimekko collection, and a brief featur-
ette describing Living Free.
As the preview drew to a close, de
parting guests received press kits show
ing our new line in color photographs
and a gift of a Marimekko wall hanging
from the ‘Morning’ design.
New Outlet Store
Have you visited the new Employee
Outlet Store yet?
The store was established for the
benefit of employees and retired em-
em.ployees only.
The store is located in the former
Younger’s store building at the corner
of North Fieldcrest Road and Mill Av
enue in the Draper business section.
For identification when making pur
chases, employees may use their identi
fication card for the retail store (form
FCR-36) or their new employee iden
tification cards carrying the recently-
made color photographs.
See page 2 for pictures made on open
ing day at the Employee Outlet Store.