■ ■« 1*1 ■ K *1 Vol. 31 Eden, N. C., July 31, 1972 No. 2 Fall 72 Collections Previewed By Press With flags made from Marimekko sheets and bedspreads waving from flag poles atop Fieldcrest’s New York show room entrance, the Fieldcrest Market- irig Division introduced the Fall ’72 col lections to the press at a special pre- view. Executives from the Eden area along "'ith the advertising, marketing and sales departments greeted over 200 ed itors from: major publications. , Three new major collections were Presented to the editors: the Marimekko design group from the internationally rarnous design house in Finland, a dis tinctively new Yves Saint Laurent col lection, and a charming lion cub print inspired by and named for the film “Living Free”. Following the Fieldcrest tradition of special dress for hostessing, Mrs. June Mohler, publicity and sales training manager, wore a blue and white gown made from the new Marimekko “Brook” sheets. Also acting as hostesses in dress from Marimekko sheets were Mrs. Maria Kearns and Miss Wes Greene, of the advertising department. Speaking informallj^ D. M. Tracy, At press preview of Fieldcrest’s fall collections, Armi Ratia, head of the Finnish esign house of Marimekko, is interviewed by Paul Hannenberg, of Women’s Wear ^Hy. See other pictures of press showing on pages four and five. Sales And Earnings Increase In 2nd Quarter Tieldcrest Mills’ sales for the second 'iParter reached $57,373,000, an increase 4% over the 1971 period. Quarterly ®3rnings advanced at a faster pace to 872,000 ($.52 per share), up 12% ^orn the year earlier level of $1,674,- ($.47 per share). The operating results were announc- by William C. Battle, president and Chief executive officer, Fieldcrest Mills, me. “The Karastan-Laurelcrest Carpet Division has continued to achieve rec ord sales levels with a second quarter increase exceeding industry perform ance. Sales of the Fieldcrest Division were constant in the second quarter, reflecting a policy of reduced promo tional offerings and stringent control of retail inventories. North Carolina Finishing Company sales were strong (Continued on Page Eight) president of the Fieldcrest Marketing Division and a senior vice president of Fieldcrest Mills, Inc., described the ex citing new fashion concepts that dis tinguish our outstanding fall collections. He then introduced William C. Battle, president and chief executive officer of Fieldcrest Mills, Inc., who welcomed the press and expressed the Company’s ap preciation for their editorial support. Mrs. Mohler outlined the advertising and promotional efforts for fall and was followed by W. M. Stark, vice pres ident in charge of design, who spoke of the development of Fieldcrest’s new designs. Mr. Stark introduced Field crest’s distinguished guest, Armi Ratia, head of the Finnish design house of Marimekko. Mrs. Ratia greeted the press, friends in attendance from the Finnish Consu late and assembled Fieldcrest execu tives, and expressed her enthusiasm for the new Fieldcrest Marimekko collec tion. Following this, guests were shown a specially prepared film about the Ma rimekko collection, and a brief featur- ette describing Living Free. As the preview drew to a close, de parting guests received press kits show ing our new line in color photographs and a gift of a Marimekko wall hanging from the ‘Morning’ design. New Outlet Store Have you visited the new Employee Outlet Store yet? The store was established for the benefit of employees and retired em- em.ployees only. The store is located in the former Younger’s store building at the corner of North Fieldcrest Road and Mill Av enue in the Draper business section. For identification when making pur chases, employees may use their identi fication card for the retail store (form FCR-36) or their new employee iden tification cards carrying the recently- made color photographs. See page 2 for pictures made on open ing day at the Employee Outlet Store.

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