THE MILL WHISTLE
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Eden, N. C„ May 28, 1973 No. 22
Fall 73 Line Shown At Sales Meetings
_ The Fieldcrest Marketing division held cast, tor FipMcroQt i\/mio ....
The Fieldcrest Marketing division held
its regional sales meetings on May 10-12
five locations: Dallas, Chicago, Mar
ina Del Rey, Calif., Southbury Conn.,
and Washington, D. C.
The two and one-rhalf days of meet
ings were a combination of video tape
color presentations and chaired discus
sions. The meetings were divided into
three areas: 1) business recap and fore
cast for Fieldcrest Mills Inc., and the
Fieldcrest Marketing division, 2) pro
duct presentations and market analysis
of competition, and 3) selling techni
ques.
A video tape presentation by W. C.
Battle, President of Fieldcrest Mills,
Inc., opened the meetings with a busi
ness recap and forecast for Fieldcrest
Mills, Inc.
Clean Water Is Goal Of Plant Improvements
H’l 4- Tl/rtn— ...-IT _T T i . _ _
Fieldcrest Mills will spend close to
?l-million during 1973 to upgrade the
Waste water treatment plants at the
Bedspread and Sheet Finishing Mills
3t Eden and at the Laurelcrest Carpet
Blant in Laurel Hill. Bids on the pro
jects have been received and the con
struction contracts awarded.
The two treatment plants have been
Operating under permits issued by the
state Office of Water and Air Resources.
Under recent changes in the law, the
federal Environmental Protection Agen
cy was given responsibility for protect-
Jhg the natural waters of the U. S.
The law requires that an industry ob
tain a permit from EPA in order to dis
charge waste water into a stream, un-
tess the waste water goes through a
city treatment plant. The Bedspread
®Pd Sheet Finishing Mills are the only
Fieldcrest Ranked In
Top 500 Companies
Fieldcrest Mills, Inc., is ranked 449th
Jh Fortune magazine’s annual direct
ory listing the 500 largest industrial
Corporations in the U. S., based on the
Company’s 1972 sales of $244,081,000.
Bieldcrest has been in the “top 500”
list since 1963 with a first-year rank
ing of 486th.
In categories other than sales, Field-
orest ranks 321st with its 8.7% net in
come as a percent of stockholders’equi-
ly; 356th with its 2.95% earnings per
®hare growth rate 1962-72; 328th with
*is 3.1% net income as a percent of
®ales; 314th with its 11,776 employees;
(Continued on Page Five)
local Fieldcrest plants located outside
the Eden corporate limits and whose
waste water does not go through the
Eden treatment plants.
In order to obtain a permit, for ex
isting or proposed waste discharge, an
industry s waste must meet criteria set
by the state and must be equal to or
11^® criteria established by
the EPA.
Considerable effort was made by
Fieldcrest to do the best possible job
bi^eekmg out the best equipment and
(Continued on Page Eight)
D. M. Tracy, president of the Field
crest Marketing division and a senior
vice president of Fieldcrest Mills, Inc.,
followed with a business picture for
the division.
Fieldcrest’s fall ’73 line was then pre
sented via color video tape presentations
produced by the Fieldcrest Marketing
division.
Four exciting new collections and
many fresh individual items were show
cased with the “American Homecom
ing Collection” featuring the largest
group of coordinated bed and bath
fashions in Fieldcrest history. ’
Also shown were a new Yves St. Laur
ent coUection named “Tulips,” a dra
matic departure from his deep-toned
geometries of past seasons; a fresh new
floral, ‘ Suzanne”: and a new juvenile
“Calico Zoo.” ’
In addition, a new beach towdl group
ing of wraparoimds was introduced and
a new automatic blanket promotion for
fall, the first of it’s kind for Fieldcrest
automatics, was announced.
Each product area presentation was
followed by a chaired discussion of mar
ket positioning and the competition.
Deery Elected A Vice President Of "
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JOHN F. DEERY
John F. Deery, who was recently
named the new president of the Kara-
stan and Laurelcrest Marketing Divi
sions of Fieldcrest Mills, Inc., also was
elected a corporate vice president of
the Company at a meeting of the board
of directors. The announcement was
made by William C. Battle, president
of Fieldcrest Mills, Inc.
Deery, who until his promotion
had been vice president of marketing
for the carpet divisions, has been with
the Company since 1961. He held various
marketing and sales positions until be
ing named sales manager for Kar-
astan in 1968 and vice president of
sales in 1969. He was promoted to the
vice president of marketing post in Jan
uary, 1972. Before joining Karastan,
Mr. Deery had been associated with
Bigelow-Sanford and Roxbury Carpet
Company.
Mr. Deery succeeded Walter B. Guin-
an as president of the Karastan and
(Continued on Page Five)