THE MILL WHISTLE /ol. 32 Eden, N. C., January 28, 1974 No. 13 Company Unveils New Carpet Technology Two dramatically new tech- lological developments giving a ‘new frpedom” to the design of arpets and rugs were unveiled ly the Karastan and Laurelcrest Marketing "'ieldcrest ointly-held ^ew York. Karastan Divisions Mills, Inc., at press meeting introduced the first arpets (and rugs made on its xclusive “Bondi System,” a evolutionary new construction lethod for producing multi- olor designs in pile fabrics fficiently and economically. Laurelcrest showed the first of ts “Tapestry-Crafted” roadlooms utilizing a ompletely new technique for eproducing multi-color atterns on trufted carpets. The Bondi System As presented by Walter B. Juinan, president of both the larastan and Laurelcrest Marketing Divisions, “The londi System is unique in many ihases from any other carpet onstruction method.” Invented in Italy by Emanuele londi, whom Mr. Guinan lescribed as an “internationally amous textile engineering genius,” the Bondi System was purchased outright in February, 1973 by Fieldcrest Mills, Inc., from Mr. Bondi’s firm, Societa Impianti Consulenze Industriala. The purchase included the machinery, technology, patents, world-wide rights of the process and “Signore Bondi’s invaluable guidance and know-how,” Mr. Guinan added. New Manufacturing Facility The complete machinery was removed from its Italian plant and shipped intact to a new carpet manufacturing facility built by Fieldcrest in Whiteville, which is now in production. Mr. Guinan stressed that the Bondi system is not weaving, not tufting and not printing, but a completely different method for fabricating pile carpets with multi-color patterns. He explained that the system utilizes computer technology to “scan” a carpet design and select the proper colored pile yarns to go into the correct sequence to form the pattern. One the carpet yarns are formed in the machine to the (Continued on Page Five) T, E. Bondurant Attains 50 Years Of Service T. Earl Bondurant, of the Draper Sheeting Mill, completed 50 years of continuous service Januay 23 and was honored by the Fieldcrest management at a luncheon at Meadow Greens Country Club. Other members of the 50-Year Club attended. Mr. Bondurant was first employed at the old Nantucket Mill and worked as a weaver on ginghams and sheeting. He was transferred to the Draper Sheeting Mill when sheeting operations were consolidated there in 1937. He was a weaver until 1941 when he was promoted to breakdown man and then to loom fixer. He was a loom fixer for the next 27 years and now works as a spare loom fixer. Mr. Bondurant is a native of Eden and is married to the former Lena Dix. They have one daughter, Mrs. Doris B. Powell, a billing clerk at the Sheet Finishing Office; two grandaughters and one great- granddaughter Mr. Bondurant and his wife attend First Christian Church where they have been members for over 40 years. When he is not at the mill, Mr. Bondurant enjoys working in his workshop t iji-v M 'Mi 'M li; 5 ♦ 4 ’ t ■ 1 This intricately-patterned Oriental design rug was produced on Karastan s new Bondi System”, a revolutionary new method of manufacturing multi-color patterned carpets and rugs. Namath Will Do Television Ads For St. Mary's Line T. EARL BONDURANT ... Half-Century of Service ... in the basement of his home. Of his 50 years with the Company, Mr. Bondurant said: “I’ve made a lot of friends during my years at work and I appreciate them.” He said the greatest changes in the mills he has noticed in 50 years are the tremendous improvements in working conditions. He said the waterworks and sewerage systems and the consolidation of the City of Eden were the greatest improvements in the community he has seen in his lifetime. Joe Namath, outstanding NFL personality and an active figure in the business and enter tainment fields, has entered into an agreement with Fieldcrest Mills, Inc. to promote an exclusive line of the company’s St. Mary’s products. The announcement was made by D. M. Tracy, president of the Fieldcrest Marketing Division. The Company’s St. Mary’s brand is distributed through America’s leading mass retailers. bath area of home furnishings. In making the announcement, Tracy stated, “Joe’s a sure-fire attention-getter, especially with the women. When he talks, they listen!” Namath took a slightly different tack. Seemingly undisturbed about being linked with sheets and bedrooms, he grinned, “The products are real nice, and you know I’ve always had a sincere interest in being associated with beautiful things!” St. Mary’s will market the new bed and bath collection under the name “Playmaker.” Namath will be featured in the related T.V. advertising campaign, packaging and pro motional materials. The kickoff is slated for the Plaza’s posh penthouse apartment on February 4. It is Namath’s first endorse ment venture into the bed and Joe Namath and D. M. Tracy at TV contract signing.

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