THE MILL WHISTLE
Voi.
36
Eden, N. C. January 9, 1978
No. 12
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President Carter received the red carpet treatment from Fieldcrest
recently when he attended his nephew’s wedding in Fayetteville, N. C.
Laurel Hill Service Center employees John McNair (left) and Pat Walters
cut and inspect the carpet used for the wedding rehearsal dinner and
dance attended by President and Mrs. Carter.
Carter Gets
Red Carpet
Treatment
When ceremonial carpet is called
for, Fieldcrest Mills, Inc, is happy to
oblige. President and Mrs. Jimmy
Carter received the red carpet
treatment recently, courtesy of
Fieldcrest’s Laurel Hill Carpet
Manufacturing, when they flew to
Fayetteville, N. C. for the wedding
of the president’s nephew.
The plush carpet. Suede Manner,
was ordered through a Fayetteville
furniture dealer for the occasion.
The red runner was used December
16, for the rehearsal dinner and
dance prior to the December 17
wedding of Scott Stapleton and Caro
Lee Gainey. The runner measured
four feet wide and 15 feet long.
The Laurinburg Exchange
newspaper featured the carpet in a
front page story December 14 about
the president’s expected visit.
Urkin—“Fashion Means Business
J 9
rneans business” in the
t^'^dustry today, Francis X.
fltgy P^’^sident of the Karastan
division and a senior vice
jjj of Fieldcrest Mills, Inc.,
address before the
Floor Covering
^®kin
tiiy p to a group composed
'^^Pen executives and retail
^ who had just completed
kin sales training program,
itig that fashion is not just a
e OOl. “JJ Jg >> Jjg ilg
f to ^^oessary and profitable
[istfv??^. floor coverings m an
too much capacity
K;J*'^Uction,
and is over-dis-
^od under-bought!’
^Oh L
oaye to begin to talk to the
^ in the fashion terms she
requires to understand what a
carnet or rug will do to beautifv her
home. To motivate her not to walk
away — and not to have price upper
most in her mind — you have to give
her other reaons to buy.
“We believe that color and the
fashion impact of the product in her
home are among the best reasons
you can give her to buy.”
Basing his talk on Karastan’s
current fashion merchandising
programs, Larkin described how
Karastan has developed new display
concepts to communicate the
fashion selling points of carpets and
rugs to consumers with drama and
excitement. He used slides to
illustrate these concepts that were
first introduced and later refined in
To Pay 7 Percent Dividend
of the Fieldcrest Credit Union will receive another, seven percent
Iq f'rn dividend, figured on their average monthly balances and credit-
'the
member’s share account as of December 31.
^PiSi
®clit Union has been, paying seven percent per annum on savings
'dividend period ending Juned 30, 1974. The dividend rate has
1,5 ^ six times since the establishment of the Credit Union.
Union has paid a dividend of at least four percent per annum
Months since it was organized in 1958.
Karastan’s own showrooms, which
he called “retail idea laboratories”
for Karastan dealers.
He expalined that retailers are
encouraged to adopt the showroom
layouts and techniques exhibited for
their own store operations. To cite a
dramatic example, Larkin projected
a series of slides showing how B.
Altman and Co. had recently
completely redone its main store
carpet department in New York
based on the ideas, concepts and
departmental design provided by
Karastan.
He reported that Karastan had
first discussed the idea with
Altman’s executives about 18
months ago. “We told them what I
told you tonight about this consumer
of ours, took them around our
laboratory and convinced them you
had to communicate with, talk to
and excite their customers in a
different way,” he said.
As a result, he said, in September
“Altman’s unveiled what we believe
to be one of the most colorful,
dramatic, exciting and fashionable
floor covering departments in
America. This is a fashion
(Continued On Page Two)
FRANKLIN FULCHER
Fulcher Completes
50 Years Of Service
Franklin R. Fulcher, a shift fore
man in the Weave Room at the
Fieldale Towel Mill, completed 50
years of continuous service with
Fieldcrest on January 1,1978, and is
the newest member of the Fieldcrest
50-Year Club.
Born in Virginia, he was the
youngest of seven children. The
family moved to Spray when he was
seven years old, and his father
worked at the old Lily Mill, later
called the Fieldcrest Rayon Mill.
Fulcher went to work at the Field-
ale Towel Mill on January 1,1928, as
(Continued On Page Two)