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VOLUME 7
NEW BERN, N. C., FRIDAY, MARCH 5, 1^65
NUMBER 48
Mrs. B. H. (Ruth) Oates has
a way of doing thoughtful things.
Last weekend we found a letter
from her in our mail box, along
with an item of timely worth.
“Enclosed”, she wrote, “you
will find a check for The Mir
ror, and also a copy of the
Rexall News, dated March 1915,
that you may find to be inter
esting material for your nice
paper, since it is 50 years old.
“TMs paper was In an an
tique piece of furniture that 1
purchased several years ago,
and have been saving for the
appropriate “50 years ago”
time to send it to you”.
The trade publication that
Ruth passed along to us was is
sued monthly by New Bern’s
Bradham Drug Co. The owner
of the establishment, of course,
was C, D. Bradham, whose
fame came not as a pharmac
ist but as the Inventor of Pepsi
Cola.
On the cover there’s a photo
graph of Ethel Barrymore, and
she was quite pretty. The cut
line reads: America’s most fam
ous across, now starring in vau
deville. Miss Barrymore says,
“The Bouquet Jeanice Toilet
Preparations have become In
dispensable to me. I am delight
ed with the dainty odor and the
lasting qualities of Bouquet
Jeanice. I cannot speak too high
ly of the entire line.”
If you think New York’s Mad
ison Avenue originated eloquent
advertising copy, get a load of
this pitch to the fair sex. It
plays to feminine vanity and em
ploys the “scare” approach in
a single ad. That’s par for any
body’s course.
“WHILE CLEANING HOUSE
PROTECT YOUR HANDS” the
heading advises, then these
words follow: “Clean, white,
'beau'iifui hands... .Rosy Fin
gernails set in the daintiest of
fingers enhance the beauty of
any woman. A pair of RUB
BER GLOVES will keep those
hands of yours white and soft,
and will come In handy in doz
ens of ways around the house or
yard....Wear them when you are
washing dishes.,..Wear them
when you are sweeping....Wear
them whenever you do any
housework,...They will save
your hands, protect you from
accidental blood poisoning, and
remember when you buy them
here, the PRICE is right.”
And how is this for laying
it on the line? “With Spring
Come Nature’s Violets,...Be
cause of its delightful fra
grance, the violet has easily
become the most popular of
flowers. Realizing this fact to
be true, we have Imprisoned in
VIOLET DULCE Toilet Water
the same dainty refreshing fra
grance that has always been the
selection of those with whom
good taste and refinement come
first.”
The trade paper distributed
by Bradham Drug Co. wasn’t
completely dominated by ad
vertising. Its pages included
puzzles, scientific notes, dain
ty recipes, games. Capital
Talks, memory tests, home
helps, odd items, and humor.
For example, this story got
laughs 50 years ago. Paderew
ski was giving a private con
cert at the home of a young
matron who had recently ac
quired great wealth, but whose
knowledge of music was not
equal to her money.
“May I ask, Mr. Paderew
ski,” queried the young woman,
(Continued on page 5)
ONCE IN A LIFETIME—^Never again do we expect
to see, one the same court, two Northeastern Confer
ence basketball players as outstanding as New Bern’s
Bill Bunting and West Carteret’s Robert McLean.
The Mirror wouldn’t think of letting the season come
to an end without publishiim for your scrapbook a
picture of the pair in action. Here, Bunting (6-8) leaps
to escape McLean (6-7) and tally a couple of points.
Both boys have been heavily scouted for months, andl
are rated among the top scholastic players to the
nation. They’re sure to team up together to the State’s
East-West game before embarking on their coUege
careers. Each has been offered countless grants
aid.—^Photo by Chick Natella.