Salesmen’s Crusade Starts
RICHMOND SPEAKER IS
HEARD BY BIG CROWD
AT MUNICIPAL BUILDING
The Salesmens Crusade, a plan
to tell folks in very certain terms
that Sales Mean Jobs, undertaken
by business men and women of
Roanoke Rapids, began last night
with an enthusiastic crowd which
packed the Municipal Building and
heard A. H. Herrmann of Rich
mond, Va. in a talk to salesmen
and salesladies of the city.
To better acquaint the buying
public of thi Crusade, there were
samples of the caps, buttons, win
dow cards and pennants which will
be used in Roanoke Rapids during
the next two weeks by enterpris
ing places of business.
C. C. Shell, chairman of the com
mittee of the Merchants Associa
tion sponsoring the Crusade, open
ed the meeting by telling of the
success of the enterprise at Char
lotte and Greensboro and of the
importance of a collective appeal
to the consumers of the nation.
Mr. Herrmann, who is director of
Public Relations for the Virginia
Electric & Power Co., was intro
duced by Frank Sherry, local
VEPCO manager. Mr. Herrmann
said the best virtue of the propos
ed Salesmens Crusade lay in the
possibilities of helping the unem
ployed, because sales did mean
more jobs. He praised the sales
men of Roanoke Rapids on at
tempting such a plan which would
make this world a better place in
which to live, a plan which was
being accepted by the country to
help get the nation on its feet.
There was a great need, said the
speaker, for more work and effort
and this the Crusade provided in
order to get the nation “off the
dead center” it now was on.
He exploded the old theory of
“supply and demand”, telling the
salesmen that there was little de
mand by the buying public; most
of the things bought were sold to
the public by salesmen; for exam
ple, life insurance, new clothes,
latest shoes, new models of auto
mobiles, and many other “best sell
ers” were sold, not demanded.
New ideas, new wrinkles and
new ways to finance had been sold
the American public by salesmen
who created the desire, aided by
newspaper advertising and show
windows.
“No canned sales talk” would
sell, said Mr. Herrmann, but intel
ligent persuasion would. “Don’t
sell the steak, sell the sizzle”, he
said, and then told of many siz
zling sales stories to prove the
point.
In closing, the speaker stressed
his point of the idea of selling to
make jobs for others, setting a
RADIO
Repairing
Any job $3.00
plus parts.
Tubes Tested
5c per tube.
Removal $1.00
anywhere in
city.
Mike
Westbrook
839 Jackson Street,
Roanoke Rapids, N. C.
high standard for salesmanship as
a very important factor in bring
ing prosperity to the country with
the foremost idea of selling in or
der to make jobs for others.
Chairman Shell proposed a ris
ing vote of thanks to Mr. Herr
mann which was given with en
thusiasm by the largest crowd of
salesmen and salesladies ever as
sembled in Roanoke Rapids.
Frank D. Wilson, president of
the Merchants Association, sug
gested that all business men follow
up last night’s meeting by calling
immediately a meeting of their
employees and sell the idea to
their respective organizations.
It was pointed out that “idle”
money, in savings accounts, was
greater today than at any period
in the country’s history, and the
Salesmens Crusade was an en
deavor to get this money into cir
culation, thus creating more jobs
up and down the line.
Roanoke Rapids launches its
Salesmens Crusade this Friday.
Participating business firms will
display window cards and pennants
advertising that “Sales Mean
Jobs”.
Byrd A'ld Acree
Continue To Star
For Guilford
Guilford College, Oct. 13.—Coach
Charles D. Smith is sending his
Guilford college football proteges
through drills this week for the
William and Mary game at Wil
liamsburg, following the important
contest with the High Point Pan
thers .at High Point last Friday.
The Guilford mentor is working
hard this week on defense tactics,
in an attempt to hold the Virginia
Indians to as low a score as pos
sible. Last year the fighting
Quakers lost a 37 to 0 decision to
the Redskins of the Old Dominion.
Co-Captain Wilson Byrd is con
tinuing his superb performance at
tackle during his senior year with
increasing indications that he will
be among the first rate men of the
North State conference at that po
sition. At the same time, Ollie
Acree, triple threat half back, who,
like Byrd, is from Roanoke Rapids,
AT ROANOKE RECREATION CLUB
Indoor scene taken the other night when The Herald photographer was a visitor at the Roanoke Mills
Co. Recreation Club at 325 Madison Street, recently opened for employees of Roanoke Mills Numbers One
and Two. At the front table, gazing intently at his card hand is Supt. Bill Hodges of Roanoke Mill No. 2.
At the back table is F. S. Kemp, Personnel Manager of Roanoke and Patterson Mills Co.
(Herald NewsKut by Crumpler)
Auditors
Finds Clerk's
Office OK
Copies of the completed audit of
the office of Clerk of the Superior
Court A. L. Hux for the past fiscal
year have been received at Hali
fax from the auditors.
“The accounts In the Clerk’s of
fice were found to have been ac
curately and intelligently kept,”
stated the auditors’ report.
The audit was made by A. Lee
Rawlings & Co., certified public
accountants of Norfolk and Ra
leigh, the same firm which dis
covered a shortage in the office
of ex-deputy sheriff Pauli Speed,
The amount of the shortage has
not been made public.
Halloween Dance
A Halloween Dance will be spon
sored by Circle No. 4 of the Wo
man’s Club, Mrs. E. W. Smith as
leader, at a date to be announced
later.
is making a strong bid for honors
at the position in which he has
shown excellent playing during
each of his four years at Guilford.
REVIVAL
AT THE ROSEMARY
BAPTIST CHURCH
OCTOBER 16th-30th
DR. J. C. OWEN.
of Newland, N. C. will do
the preaching.
SERVICES EVERY
EVENING AT 7:30
The Public Is Invited
■- -- - i i,,n r in
MOTICE
Mrs. Mildred Eubanks Fulgham
wishes to announce to her many friends
and customers that she is now connected
with the —
Lady Fair Beauty Shop
and will be glad to greet her former
patrons at her new place of business.
Dial R-619-1 for Appointment
the Return of our
Operators from the 1938
Post Graduate
Assemblage of
Beauty Cultivation
Mrs. Lucy Hasty Johnson, Misses Elizabeth Massey and Clara
B. Mooney, of the Vogue Beauty Shoppe, Mrs. Manrine Bennett
Tudor of the Duchess Beauty Shoppe, and Miss Olga Boyd, of the
Lady Fair Beauty Shoppe, attended the 1938 Post Graduate
Assemblage of Beauty Cultivation, “Dedicated to the Beauty
Service of the American Women,” held in
WASHINGTON, D. C.
the first part of this week.
We feel that our operators are better than ever equipped to
take care of your every beauty requirement for service in our
modem, up-to-date shoppes, after attending this Assemblage.
Such eminent authorities as Fred Lang, of New York, Albert
de Paris, Master Hair Stylist, and Kiva Hoffman, nationally
famous make-up authority, were present at this school, and our
operators were afforded an unusual opportunity of getting “first
hand” information on the latest developments, including special
instruction on Hair Styling and Scissor Waving.
This is your invitation to visit any one of our shoppes this
week-end and receive the benefit our operators have derived from
attending this special school.
VOGUE Beauty Shoppe
DIAL R-472-1
Lady Fair Beauty Shoppe
DIAL R-619-1
DUCHESS Beauty Shoppe
DIAL R-507-1