WEBUSINESS ill
horizon!
IIf 4k HOWARD HANCOCK
Advertising Manager, Roanoke RapidsJ^Heraldr
' 7^'Sliii8§li
——----—A
,
THE FIRST WORLD WAR and
3 attendant evil, Prohibition,
>osted the sales of soft drinks
;yond the dreams of avarice. And
dw the second World War, with
s attendant prohibition of the
:ee use of sugar, threatens to cut
le supply, perhaps in some in
tances up to 50 percent. Until re
ently the bottlers of soft drinks
ave been able to supply the de
land, no matter how great. Now
his happy business condition has
assed. Stores which formerly got
nd sold five or six cases a day,
f 24 bottles each, are now being
imited to two and three cases by
he bottlers, depending upon con
ations. Deliveries to the corner
rj-ocers and lunchrooms are usual
r early in the morning, and some
imes the stock is sold out by
■I (pon.
K| While the Government’s ration
ing of sugar to soft drink manu
I icturers and bottlers has been
I jt only 20 per cent, of their 1941
I lies, the bottlers tell me that un
fl .l sugar rationing started it ap
■ eared 1942 would be a banner
I ear for them. One local bottler
12ported that on a basis of the
■ rst two weeks of the year, it
Itemed entirely possible the month
(If January (always “dog days” for
I le soft-drink business) would ex
l;ed any peak month of the year
I >41 just passed. Then came ra
loning . . .
■ Tn n nHvprf ispmpnt: in
Lis issue, Dr. Pepper calls atten
cm to the rationing and urges its
-inkers not to be mad with the
jaler . . . the company, or with
ncle Sam when the dealer is
treed to say: “Sorry, sold out.”
Iso, it is pointed out that the
impany is supplying the dealers
no increase in price. The same
ireentage of carton sales are be
g made to dealers, so that when
j dealer has cartons on display—
id sells the customary Six-bottle
rton not iced, he should charge
e usual price of 25c for 6 bottles.
I course it must be taken into
nsideration that some dealers
,ve never sold drinks in cartons,
,d that carton drinks are not
pposed to be iced. If the paper
ortage assumes the proportions
me seem inclined to think it will,
3 day of the carton may be on
3 way out too.
! believe the attitude of "Dutch”
' ifert, manager of the Weldon
ca-Cola Bottling Works is typi
of all of the bottlers of this
ritory, however, when he says:
aturally we regret the shortage,
; the most important thing at
id is to win this war. There's
| telling to what extent our bus
ss would, have soared this year
rationing could have been a
ted, but if we can do enough
iness to hold our organization
ether, we will be well satisfied.
* * * * * *
: is the new
l e Citizens
any, and Dr.
e a member
:tors at the
olders meet
recently. J.
dent of the
full-time in
H. Brown
ion to Mr.
epeth, other
d of Direc
som, D. L.
. Murphrey,
. Crew.
10T0RI8TS
f them than
le to plead
ih the dif
yreen lights
;hts for stop
ffic control
sither direc
light is the
sen light is
the bottom.
> build them
*
that way, I am told, but proves to
be the most satisfactory system in
the long run. Reminds me of the
story of a motorist in a nearby city
who recently “picked up” a neat,
trim looking girl and offered her
a lift downtown. She entered the
car and sat down beside him on
the front seat . . . she didn’t have
much to say. The motorist con
gratulated himself upon his “pick
up” and planned to secure her ad
dress as he was new in the city
and had not made many feminine
acquaintances. They approached a
traffic light and he explained to'
his companion of the fair sex that |
he was “ a little color blind,” and
asked her whether the light was
red or green, as he did not want
to be arrested for running a stop
light. “Yas-suh,” his feminine com
-- . ,
panion said, "go right ahead,
white folks, dat light is greent"
******
WELL-NOURISHED! A patron
of one of the city’s super-de-luxe
help-yourself food stores walked
over to the refrigerator and drank
a half-pint bottle of what he
thought was milk. It was good.
He drank another, and concluded
that rationing of soft drinks
wouldn’t bother him. The “milk”
was so cool and refreshing that
he drank his third half-pint. He
then walked over to the cashier at
the coffee bar and laid down 15c
in payment, commenting on the
excellent quality and the richness
of the milk sold there. “There’s
some mistake, mister,” the cashier
said, “we sold out of milk in half
pints early this afternoon. That
was whipping cream you drank,
and you owe me 63c/”
“AVENEWS" . . . C. C. Shell,
president of the Merchants Asso
ciation, spent Tuesday in Raleigh
where he served as chairman of a
committee to obtain speakers for
the State Convention of the North
Carolina Merchants Association to
be held later on in the year. Mr.
Shell is vice-president of the N. C.
Merchants Association . . . Taylor's
Drug Store has taken on an en
tirely new appearance since re
modelling and adding to their
prescription department. There
has been considerable improvement
both in appearance and working
conditions in the store and Man
ager M. C. Savage is to be con
gratulated . . . Miss Helen Tay
lor has returned to the mezzanine
floor at Leggett’s after spending a
week in Charlotte where she at
tended a special course in corset
ering given by the Warner Com
pany. The school was attended by
85 salesladies from stores in the
two Carolinas . . . B. A. “Butch"
Aldridge, of the Uptown A&P
Store is recuperating in Roanoke
Rapids Hospital from an operation
for hernia . . . The Jack Cassadas
were visitors in the city this week
. . . Mrs. J. C. Wells and her
daughter, Mrs. Cary Massey, ex
pressed delight over the success
of their opening of the Bakery
Cafe. Many improvements have
been made in the uptown eating
place and it presents a most at
tractive appearance ...The
HERALD carries its first adver
tisement of a bank soliciting loams
| this week in many years . . .
* * 5k A *
ADD SCREWBALL STATE
' MEETS: “The customer was ir
ritable . . . hard to please . . .
, found fault with the food . . . the
service and the surroundings,”
| said the waitress, ‘so when he
left I was not surprised to find he
left me a nice, big tip!"
Foundation For
New City Garage
Is Being Laid
Work on the pouring of con
crete foundations for the new city
garage being constructed on a city
lot on 2nd street between Wash
ington and Hamilton streets is
now underway, according to Su
perintendent of City Streets George
W. Justice, under whose supervi
sion the work is being done.
The new building, which is to
be constructed of concrete and cin
der blocks, will be 110 feet wide
and 30 feet deep and will cost a
bout $2,000 when completed. The
work is being done by workmen
from the street department who
are filling in during their spare
time.
The garage will house all equip
ment of the street department, in
cluding trucks and tools, formerly
parked behind the new city hall.
Mr. and Mrs. W. D. Nance spent
the week-end with Mrs. Nance’s
mother, Mrs. E. C. Murphey, of
Roanoke Rapids.
and outstanding leader of the
Designed to keep America's cars serving for the
duration. ... To prolong the life of your car—to
avoid many maior repair bills—to protect your
pocketbook—to proservo your motor car trans
portation. ... See your Chevrolet dealer today
for full details of Chevrolet's original “Car
Conservation Plan," and keep your car
serving well by keeping it well serviced.
a r/.:::LE nation is a strong nation
TRI-CITY MOTOR COMPANY, INC.
Roanoke Ave. at Tenth_Roanoke Rapids. N. C.