Newspapers / Daily Herald (Roanoke Rapids, … / Oct. 18, 1945, edition 1 / Page 21
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86th Birthday This Week Beinq Observed Bv A & P Development of new consumer services and new products will dominate plans of the Great At remic and Pacific Tea Company as it enters its eighty-seventh year of pioneering in the field of food distribution. This week’s nationwide obser vance of the company’s eighty sixth birthday will honor George Huntington Hartford, who in 1859 opened the doors of his first red fronted store in New York, there by founding the system of mass »tribution which today plays a a.1 part in the daily lives of millions of consumers, producers and farmers. Announcing local celebration of the event, Mr. P. M. Bealer, Jr., General Superintendent in charge if this area, pointed out that the institution founded by Hartford has attained its leadership as much through inspired public service as in "selling food at the lowest mar gm of profit in the history of the rWail grocery business.” At its inception, said Mr. Beal er, the first A&P store was guided by a policy of cutting operating costs and passing the savings on to the consumer. Tea, for example, was a luxury beyond the reach of the average family. By-passing all needless in-between handlers and costs, young Hartford imported a cargo of tea directly from China IVl retailed it for a third of pre idling prices. Subsequently he ap plied the same principle of direct distribution to an expanding vari ety of foods, and public acceptance paved the way for America’s first chain store system. “Since that time the entire his tory of the company’s development has been a record of finding new and better ways to feed Americans economically,” Mr. Bealer said, “jjyjd all signs point to our eighty sWenth year as the moat progres sive in that direction. uue ui our greatest pioneering efforts was in bringing southern produce to the northern market in winter months and in effecting other seasonal interchanges of farm products which were once available locally only to the area in which they were produced. The more than doubled consumption of citrus fruits in the past twen t* years through speedy, year round delivery of those products to all markets is a perfect example of how scientific distribution pion eered by A&P and others has contributed to the welfare of both ! farmers and consumers.” The first to develop poultry as | a daily commodity instead of the ' traditional "holiday” specialty, the t company is now sponsoring a I three-year national competition to f t-Aourage production of a meatier type of chicken for the American dinner table. Poultry raisers throughout the country, said Mr. Sealer, will vie for annual progress awards and a substantial grant’ prize for producing a chicken with more meat and less bone struc ture. This effort is comparable to A&P’s sponsorship of turkey pro duction and sale on a year-round hAsta. ‘.fhland distribution of fresh sea food will continue to expand as a result of the company’s success ful experimentation with equip ment for freezing these products ' and shipping them safely over I long routes. Another phase of I modern merchandising to be ex tended involves the movement of dairy foods from natural produc tion areas to all parts of the na tion. An increasingly broadened d<9 will thus become available to more consumers, Mr. Bealer said. While A&P now does business with farmers in every important i agricultural zone in the United States, the company continues to spur the future farmer by offering scholarships or farm equipment to boys and girls who top the entries each year in the National Junior Vegetable Growers Association competition in production and m(t£teting of farm produce. Mr. Bealer pointed out that in the realm of food science, the A&P was the first large concern jto establish central and plant con trol laboratories for testing ingre dients of products canned or pack I m aged in its own and other plants In the canned goods field, he add ed, the company has pioneeree grade labeling of tinned fruits an; vegetables, as advocated by th U. S. Department of Agriculture In fact, it was the first majo; firm to adopt this system as ; policy, and its activities along thi line have the endorsement of th leading consumer groups, as we] as the government “In August of last year A&P, ii cooperation with Wayne Univer sity and United Air Lines, begai a year-long study of the air trans portation of perishables,” Mr. Bea er said. “In September of this yea our exhaustive research brough results when we received the firs shipment of fully ripened frui ever to be flown across-countr; on a regular air freight schedule. The laboratories operated by th. company’s national bakers divls ion recently devised a process o high-speed defrosting which em ploys electronic means to cut the thawing time of frozen foods anc insure retention of their origina quality and freshness, Mr. Beale: said that this device, which actu ally “broadcasts” heat through solid blocks of frozen food, wih have a beneficial effect upon manj food processes. The bakery labora tories headed by Dr. William H Cathcart have also made consid erable progress in eliminating cost ly bread mold, he said. “Through four wars, and at peaks of prosperity and depths of depression experienced by our na ion, we are proud to have held rigidly to a policy of pioneering nore efficient distribution of food in the interest of the nation’s pro ducers and consumers,” Mr. Beal er said, adding that a bright new era in food distribution will be a certain outcome of the develop ment of new products, new ser vices and new sources of material and equipment. TOWN TALK Miss Mary Lane spent the week end in Jackson with her mother. Jake Lassiter is a patient at the Roanoke Rapids Hospital. R. B. Purdy is a patient at the Roanoke Rapids Hospital. Mrs. W. A. Wolhar who has been a patient at the Roanoke Rapids Hospital has returned to her home. Dr. Horace Palmer, of Littleton, is a patient at the Roanoke Rap ids Hospital. Miss Kathleen Overman spent the week-end at her home in Val entine, Va. Mrs. Godwin Lane has returned to work after being ill for several days. Mr. and Mrs. Roy Fields spent the week-end in Roxboro with Mr. and Mrs. Frank Williams. Miss Shafia Hatem is a patient at the Roanoke Rapids Hospital. ?/?♦ SCORES OF VALUES FEATURE OUR jiMHwafiaiv It's -SAP'S Mdi A summary . . aad we're celebrating with real values! Come in and see dke scans of fine foods at modest prices we're offering! Shop dl the big departments carefully! Note die thrifty prices ... thebe quality ... the wide selec tion of big birthday values! hrt agree that for good eating •c modest cost... It pops so sum so AAPf s uu ^ UJ O h KU E < I— = O o iO ^ > D UJ #! jj ^ N h S o «* Oh fi£ cc < o m ■ IONA COCOA . . . .« 9c A NATIONAL FAVORITE NECTAR TEA « 34. SUNNYFIELD QUICK OR REGULAR ROLLED OATS % 10. TOP TASTE CALIFORNIA ORANGE JUICE * 20. PLAIN FLOUR PILLSBORY. ,~61= DEWCO i TOMATO JUICE 10c A&P NATURAL SARDINES . .10 ! IONA HALVES | APRICOTS . .24c IONA CREAM STYLE CORNwHrrt. .. 12c i 12 RED POINTS PER LB. CRISCO a 24c SUNNYFIELD Self Rising Flour 1 10-lb.Bag .. .55c | 25-lb. Bag • .$1.35 SUNNYBROOK | Grade A—Large Carton Eggs 1-doz..... 63c £ 2 BUNCHES M • f Carrots 17e I M 5 Lbs. NEW GREEN m I Cabbaae 15c f £ 1 Lb. CARTON # f Tomatoes 19't 9 2 Lbs. WHITE MALAGA % | Grapes 23c S % 2 Lbs. NICE TENDER £ | String Beans I pears K 2 U>8- , | Squosn M 2 l*3* | Kale I Turnip* --■ J1 mm w m mm DUMBARTON OAKS RUM AND BRANDY FRUIT CAKES . .,a!1« ENRICHED DAILY DATED MARVEL BREAD . . ^11c JANE PARKER PLAIN DONUTS __- 15«
Daily Herald (Roanoke Rapids, N.C.)
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Oct. 18, 1945, edition 1
21
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