FOTOFAX BREVARD PLANT PHOTO PRODUCTS DEPARTMENT i ^ FOCUS: Changes Delayed But Inevitable Most people quickly forget much of what they see and hear. In fact, researchers report that only 1 % of the viewing audience remembers TV commercials they viewed 30 days previously. This is why we are shown the same commercials over and over again. With this thought in mind, 1 want to repeat the facts that Norm Alford and I presented in the Employee Business Seminar. Unlike most televi sion messages, this information is immediately important to all of us, and our futures depend on our being conscious of these new realities as we go about the day’s work. Our business situation is changing, due to increased competitive pres sures, governmental programs to curtail rising medical costs, investor owned hospitals negotiating for lower priced x-ray film, and the shifting of patient loads from hospitals to out-patient clinics. All have contributed to a slow decline in the demand for our prod ucts. We are now finishing Industrial Products and Medical Recording film, which gives the appearance of inrroa;pr) demanH Rut thi« 19 not moro business, just a transfer of jobs from other locations to our own. Although it is fortunate that we received this work, it only delays the ar rival of the challenges that were forecast in the seminar. 1 have stated many times during the past year that change is inevita ble, and this is still valid. We cannot stop change from taking place, but we can manage it. Those who survive in the years ahead will share a few things in com mon. These include: • Making high quality products that meet customer needs. • Selling at competitive prices. • Being profitable enough to stay in business. The message to us is clear. The road to success means a continual focus on product quality, cost containment, and productivity improve ments. Successful startup of new equipment is essential. Above all, we must realize that personal excellence in job perform ance is vital for our continued success, and that concern for the eco nomic needs of the plant is in our own best self interest. room w/THA V/£™o“ng go/d " unseen hands, to avoid associating people with food. Vol. 17, No. 3 1984 m Dave Barron and son, Chris, at their camp in Max Patch, tending young eagles for release into the wild. DAVE BARRON: A Hope For Eagles Dave Barron didn’t really “soar with the eagles’’, but he may have come close, as he took his family over miles of rough and narrow mountainside logging roads, into the Max Patch area of Pisgah National Forest, to try to bring back eagles to our skies. “It’s beautiful there,” Dave reports, “but it’s sort of tough for a family to stay very long. We had to carry our drinking water in with us, and the only place to bathe is a pond, ’way down the road. If you wait till dark for pri vacy, it can be a long, lonesome walk back for a wife and kids.” The Barrons were tending two gold en eagles, hatched and raised in Min nesota, then brought to North Caro lina for release. “The problem is getting them to live without human help,” Dave explains. The birds have never lived free, nor had wild parents to teach them. Volunteers such as Dave and his family go to remote areas to care for the eagles until they seem prepared to move into nature. Once a day, two and a half pounds of raw meat is dropped through the trap of a special cage that allows the keepers to tend the birds without being seen. The eagles see only the mountains and sky before them; volunteers observe from a blind to be sure there are no problems. After weeks of looking out into na ture, it’s hoped the birds will forget their association with human-kind, and take their rightful place in the sky, learning hunting skills as hunger drives them. “At least, that’s the notion,” Dave explains, “it may be too soon to know if it will work or not. But at least we’re trying.” Dave heard about the effort to save the eagle through his bowhunting club. “Lots of folks don’t understand hunters,” he says. “And I guess we do take some understanding. But we’re often seen as — I don’t know, de stroyers, I guess, and that isn’t so. We feel that hunting is part of man’s true nature, and we want the same thing for all animals: to live free, raise young, hunt or be hunted, as it was meant for each of us. “I think thoughtless developers, not hunters, are the enemies of wildlife. “Our bowhunters club is active in several environmental projects,” says Dave. “But there are a lot of other groups, and individuals, doing stuff like the eagle project — it still isn’t nearly enough to protect the natural world. “It doesn’t matter whether you’re a hunter or an anti-hunter. If someone wants to protect the environment, we’ll all be glad to help you find a way to get involved!”

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