Page 24
December 2005
The AC Phoenix
XanGo Distributors Get
Recharged At
Convention
he iPBSSBF'Hietary supplements?
Rosa parks in a bottle?
Yes, yes and yes, says
company president Aaron
Garrity, at least if the common
denominator is catalyst for
change.
Garrity used the image of
the late Civil Rights icon
Parks, sitting on a bus in Montgomery, AL, on Friday to inspire his
troops—6,000 distributors gathered at the Salt Palace
I Convention Center for the third annual XanGo convention, the
theme of which is Unleash the Power. All are united by a single
product: A tasty blend of juice concentrate made from and
marketed around the mangosteen fruit of Thailand.
The Mangosteen
• Grows on mangosteen trees, mostly in Southeast Asia
• Roughly the size of a tangerine; not related to the mango
: • Contains a succulent white pulp surrounded by a bitter,
purplish rind
• Contains nutrients and antioxidants
• Used by ancient healers to treat a variety of ailments from
dysentery to eczema
; If you’ve never heard of the Lehi-based company or the sup
plement it makes, you’re not alone. Salt Lake City Mayor Rocky
Anderson hadn’t until he was asked to welcome the crowd at
Friday’s opening session. “We just drove down to BYU law
school and noticed XanGo’s incredible presence at Thanksgiving
Point,” Anderson said. “It is a company that has just skyrocketed in
just three years and along with that is a huge distributor
network.”
XanGo (pronounced Zango) has more than 400,000
independent distributors worldwide and employs more than 500
workers in Utah. The privately held company won’t discuss its
balance sheet, but Nutrition Business Journal ranked XanGo’s
U.S. sales No. 5—ahead of NuSkin and behind veteran direct
sales companies Avon, Alticor (formerly Amway), Mary Kay
Cosmetics and HerbaLife.
“We’re right up there with the big boys,” says spokesman Bob
Freeze.
That much is reflected in the spectacle of the two-day con
vention. Inside a convention center wrapped in XanGo orange,
distributors are being treated to Bill Gates-style stage shows—
the company has its own there song-motivational videos, a huge
store of XanGo swag, and a raffle for cash prizes, a XanGo Vespa
and a 2006 Ford Mustang GT. Today, U.S. Sen. Orrin Flatch of
Utah—the author of dietary supplement legislation and a rock
star in the health-food world—is expected to speak.
This is Justin Banner’s first XanGo convention. Before jdining
the company, Banner earned an MBA from Perdue University and
worked at General Electric. “I’d go to their meetings and people
^don’t clap, people don’t get excited... The momentum of this
company is incredible.”
Adds Anderson; “They really crank the crowd up.|
This year, the company is launching an online store and
taste-testing some new products - XanGo ice cream, a caffeine-
free sports energy drink, a chocolate truffle and hard candies, all
made in conjunction with Wild Flavors, the German-based
company that works with the makers of Capri-Sun and SoBe.
“These aren’t two guys who mixed up some potion in their
bathtub,” said Freeze of founders Joe and Goixfon M^on. ;
Buf they are celebrities with the orange-clact crfiiw-
“People come to convention to get recharged, and we see a
huge jump in sales immediately after,” Freeze said. “But a lot of
people come just to get on stage.
CBC Proposes
Hurricane
Katrina
Whats
BC)
ence to announce a new bill that
will help reunite families and pro
vide recovery to them in the Gulf
Coast area. HR 4197, entitled the
“Hurricane Recovery, Reclamation,
Restoration, Reconstruction and
Reunion Act of 2005,” was
approved by all 42 House members
of the CBC. HR 4197 details the
CBC’s desire to see established
various funds and provisions, such
as: a Victims Restoration Fund;
and environment, health education,
housing and community rebuilding,
voting, financial, business opportu
nities, tax, bankruptcy and poverty
provisions. The bill also calls for
FEMA to be required to reimburse
entities that carried out services
that should have been performed
by FEMA. The full text of the
bill can be acsSessed at
http://www.thomas.l6c.gov by
entering the bill number: HR 4197.
White
and REAP
ALL
OVER?
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