2 THE RALEIGH STUDENT RALEIGH STUDENT, Published every week by Journalism Class, Raleigh High School Editor-in-Chief-.... ......Lillie Mae Scruggs Assistant Editor-....! Frances Thomas Exchange Department ......Monroe Williamson Personals-. Sallie Page Ruffin Poet- ..Laura Mabel Haywood ufhcial School News Gladys Perry Boys' Athletics.... Rudolph Walborn Girls' Athletics -Lucy Scott, Alice Jones science Club .. Melba Austin Y. W. C. A. Notes ................Frances Thomas Morson Literary Notes.. ..Laura Mabel Haywood Lewis Literary NotesJohn Henry Highsmith Chapel Exercises Annie Lee Lazarus Editorials.: ... Rebecca Bowen Dramatic Notes- -....Lillie Mae Scruggs Sewing Department.......... Marie Patterson Business Department : Esther Hoffmeister Alice Jones Glee Club. .. ....... Maxie Patterson Alumni I- Frances Gibson Circulation to Alumni Katherine Hughes (Mabel McDade . Arthur Bridgers Dan Hood Girl Reserve Notes ..Mildred Kichline Commercial Department. Minnie Nance ..John Dughi ..Mary Fleming (in charge) ..Williford Williamson Music Notes Grammar School News.. Murphy School.... .. Centennial School ..........Dan Hood Lewis School........,..,...... .....Pearl Brooks Wiley School .......Mary Fleming Thompson School Harry Parkula Junior High ...Page Carson Pilot Mills....... . ..Susie Tucker Caraleigh..... .. . Mrs. Paul Davis "Helen Miller Circulation to Advertisers: Nancy Mooring I Robert Dunaway Albert Levine CHRYSTALLIZING PUBLIC " OPINION A NEW ART Crystallizing Public Opinion, by Ed ward L. Bernays. Boni and Liveright, publishers, New York. A new profession has sprung into existence, and so widespread and powerful has its influence become that Edward L. Bernays, of New York, has made it the subject of a somewhat novel treatise. The profession is that of public relations counsel. Some years ago the pestiferous cir cus press agent, with his cheap cigars and bundle of tickets, was the only representative of what later became known as the publicity fraternity. To day, big business enterprises, public institutions and movements find it not only profitable but vitally necessary to employ the services of trained pub licity experts or, as they are sometimes called, public relations counsel. Mr. Bernays directs his treatise to journalists, executives, heads of insti tutions, economists, advertising men and advertisers, public officials, pub- iiciais, arums, puuucii; men ttuu social workers. His study of the in dividual mind, followed by a discus sion of group and herd thought, are a distinct contribution to modern psy chology. He explains with remarkable clarity the workings of the public mind, the crystallizing of public opin ion and the part which a trained ex pert may play in shaping that opinion, either for or against certain busi nesses, institutions or movements. His arguments are interspersed with numerous illustrations which drive home his points and which will be of particular interest to newspaper men. In view of the bad odor clinging to the word propaganda since the World War, the author's definition is of in terest. He writes: "The only differ ence between 'propaganda and 'educa tion' is the point of view. The ad vpcacy or what we believe In is edu cation. The advocacy of what we flnn't lioliava in la nrnnocranrltt " Mr. Bernays explains that the rise of this new profession is based on the very healthy demand on the part of the public for full and complete knowledge of business even of a quasi public nature and the growing dispo sition of business to take the public into its confidence. The book should be. of inestimable value to individuals or combinations whose activities deal in any measure with the mind of the public. S. E. B. "Follies" Scores a Big Hit at State Theatre Many Young People Take Part in Show Presented by the Elks The "Follies," which was presented at the State Theater on October 3d, 4th and 6th, under the auspices of the Elks of Raleigh, and given for the benefit of the Christmas charity fund, proved to be one of the most spectacu lar and brilliant affairs of the season. At all four performances the players played to overflowing houses, who showed their appreciation and enjoy ment by storms of applause. Gene Trader, a well-known director, had charge of all the rehearsals and directing, and showed his skill to the people of Raleigh by his wonderful training of the younger boys and girls. He says that there is a remarkable amount of talent in these younger folks and that they should be given every possible chance of proving it. The "Follies" program was as fol lows: PROLOGUE "Fairy Tales" Louise Wynne. ACT I Scene 1. "A Fete in Fairyland." Scene 2. "Down on the Farm." Scene 3. "The Parade of the Wood en Soldiers." Scene 4. "Pierrot's Dream." In this scene Miss Edith Russell, director of dramatics at High School, was one of the outstanding figures. Scene 5. "Dance of the Golden Nymphs." Specialty "One Fine Day" Mrs. Harrison Kauffman. Scene 6. "Brazilian Tango." In this scene the well known and noted dancer, Billy Jordan, featured in the "Tango Argentine" with Mary C. Upchurch. Intermission. In the intermission the Y. M. C. A. Tumblers and Pyramid Builders took an outstanding part, under the direc tion of Charles C. Nixon, physical di rector of Y. M. C. A. ACT II Scene"!. "Don Ortez." Scene 2. "Black Hussars." Specialty "The Dorothy Dance" Shirly Kauff man, Katherine Riddle. Scene 3. "The Balloon Ballet." Specialty "The Limehouse Blues" Mrs. Karl MacCarthy, Gene Trader, Billy Jordan. Scene 4. "On a South Sea Isle." Specialty "In Styles While You Wait" J. Sherwood Upchurch & Co. Scene 5. "Lady Frontenac's Garden Party." A number of Raleigh's leading wom en served as chaperones to the "Follies." The music, which was very pretty, was under the direction of Peyton Brown's Orchestra, accompanied by Mrs. Harrison Kauffman at the piano. There were quite a number of the High School boys and girls as well as those of the grammar grades who took part in this elaborate production; so now the people of Raleigh really saw what talent there is in the men and women of tomorrow. Mabel McDade. GAS WAR! The gas war, which many thought had been definitely settled, has again broke its chains and appears before us. The Gulf Refining Company recently made a three-cent cut in their prices throughout the South. This cut con sequently made the other gasoline companies reduce their prices also. Many independent service station owners have been heard to say that they will "stick out" this price-cutting war. The price steadied a few after noons ago after reaching seventeen cents, but there has been talk of a still lower drop In the price. There was a time when people knew the exact amount to pay for a gallon of gas. Now, since the gasoline war, which has brought about so many changes In prices, the public is often heard to say, "How much Is it?" H. Pakula. Three hundred thousand men and women out of work In New York City, says report. THE GRAMMAR SCHOOLS HAVE FOOTBALL SQUADS Mr. Woods, the physical trainer of the Raleigh schools, is busy organizing football squads in the Junior High and grammar schools. The Junior Hieh team is well under way and has games scheduled two weeks in advance. Work has; just begun on the gram mar school teams. These will be coached by boys who will play games with each other once a week. The orphanage and other organizations will have teams in the league. Up to date, the only coach appointed is Frank Fetner of the Senior High. Ha will coach the Wiley School team. 750 Raleigh School Children Will Take Part in Pageant (Continued from page 1) Harding, Susie Tucker, Frances Thom as, Mary Lou Coffey, Melba Austin Leonora Scott, Lizzie Pullen Belvin, Virginia Rogers. Scene 2. Landing of Amidas and Barlowe. Dancers Junior High. Amidas Glenn Lassiter. Barlowe Nimrod Glascock. John Paul Goodwin.. Jonas Dick Mason. Chief Granganimes James Hart- man. Indian Braves Junior High. Sailors Senior High. Indian Children Thompson School. Scene 3. Virginia Dare nd Gover nor White's Colony. Gov. John White Arthur Bridgers. Ananeas Dare John H. Highsmith. Eleanor Dare Lillie Mae Scruggs. Virginia Dare Boy-Lawrence Covington. Colonists Senior High and Lewis School. Scene 4. The Lost Colony, Gov. John White Arthur Bridgers. First Sailor Claude Matthews. Second Sailor William Womble. Thomas Herbert Acton. Sailors Senior High. Scene 5. Procession of Nations Set tling in North Carolina. Scene 6. Indian Massacre of 1711. Mrs. Porter Frances Thomas. Settlers and Indians Junior High. Intermission. Brownie Dance and Fairy Dance Wiley School. Minuet Dorothy Evans, Albert Le vine. Scene 7. A Colonial Market Day. Horse Trader Thomas Strother. First Townsman John Cole. Second Townsman Roger Way. Third Townsman Frank Tant. Fourth Townsman Gaston Rollins. Constable Claude Matthews. Mail Rider Eugene Worth. Townspeople Senior Hi, Murphey. Morris Dances Junior High. Scene 8. Stamp Act Riot. His Excellency Gov. William Tryon Maurice Poole. Cornelius Harnett Robert Simms. Controller Pennington James Stephenson. Citizens Charles Hicks, Joe Nor man. Scene 9. An Episode of Regulators. James Ashmare Graham" Dobbin. " William White Robert Dunaway. Robert Caruthers Theodore Bethea. Robert Davis Mortimer Forrest. Benjamin Cochran Stanley Selig- son. Joshua Hadley Charles Belvin. Scene 10. Battle of Alamance. William Tryon Maurice Poole. James Hunter Melvin Kirk. Captain Malcolm Claiborn Mangum. Caldwell Williford Williamson. Militia, Regulators Junior High. Scene 11 Mecklenburg Declaration. Col. Thomas Polk B. Moore Parker. John Alexander Charles Hicks. James Jack James Hayes. Rider from Lexington Talmage Peele. First Citizen John Upchurch. Second Citizen David Cox. Citizens Senior High, Wiley. Scene 12. Foreshadowing of Future. Figures of Future Senior High, Centennial. Dancers Miss Nash, Miss Lamb, Miss Coffey, Miss Powell, Miss Acton. L. M. S. Educational Contest On Light ning Held ( Continued from page 1) test, together with the winners from all over the United States and Canada. The essays and primers are then considered by the following national judges: Franklin T. Griffith, president, N. E. L. A. William McAndrews, Superintendent of Schools, Chicago, 111. Mrs. William Brown Meloney, Edi tor, The Delineator. B. C. Forbes, Editor Forbes Maga zine. Miss Sarah L. Rhodes, Principal, P. S. 28, Brooklyn, N. Y. The following prizes are awarded by these judges: - First Prize $15,000 Model Electrical Home (to be built on lot provided by winner). Two Second Prizes (1 boy, 1 girl) -$1,200 Scholarship in American or Ca nadian College or University. Two Third Prizes (1 boy, 1 girl) $600 Scholarship in American or Ca nadian College or University. Two Fourth Prizes (1 boy, 1 girl) $600 Scholarship in American or Ca nadian College or University. Two Fifth Prizes (1 boy, 1 girl) $300 Scholarship in -American or Ca nadian College or University. Two Sixth Prizes (1 boy, 1 girl) $300 Scholarship in American or Ca nadian College or University. This contest, although wholly edu cational, is designed so that it will not involve any time of the school teacher. Its aim is to better the eye sight of the school child by educational means, and the electrical industry ex pects the contest to have far-reaching results toward accomplishing this object. DO YOU SAVE? Make our institution the place for your savines. We have lots of accounts with children, and yours would be wel come, regardless of how small. Save money for Christmas in our Building and Loan. MUTUAL Building and Loan Association J. B. ROBESON, Secretary 4 E. Martin St. r "Good Quality Spells What Boone Sells" We got most of the boys ready for school -because we gave most value. We are gunning now for the ones that 1 did not get, and I want you to see the splendid values I have for you in SHOES,'HATS, CLOTHING and FURNISHINGS. "Come and See Is All I Ask" C. R. BOONE We Sell and Recommend the f EVEREADY FLASHLIGHT j I CAROLINA POWER & LIGHT CO. "At Your Service" ! "Good Quality Spells What Boone Sells" We got most of the boys ready for school because we gave most value. We are gunning now for the ones that I did not get, and I want you to see the splendid values I have for you in SHOES, HATS, CLOTHING and FURNISHINGS. j "ComeandSee C. R. BOONE Is All I Ask" DEMONSTRATION IN HOME MAKING AT STATE FAIR fans Art ilop z (Over Powell & Powell) j 25 Dicount on DRESSES j NEW FALL CREATIONS i For 10 Days CHAPEL EXERCISES Monday the students of the Senior High School marched In systematical order to chapel exercises. Mr. Wessinger presented Dr. McCau ley, pastor of Holy Trinity Lutheran Church, who led the devotional exer cises. Dr. McCauley spoke on concen tration, and told the students how dif ficult it is to think of Just one thine and not let other thoughts enter the mind. Mr. A. L, Fletcher, of the State In surance Department, spoke to the stu dents on Are prevention. Miss Edith Russell announced that rehearsals for the historical pageant would be held at the Auditorium. Announcements concerning athletics for girls and boys were made. Ann Lee Lazarus. The Home Economics Division of the Stats Department of Education will give a series of three demonstra tions on Wednesday, Thursday, and Friday of Fair Week. These demon strations show what a well-equipped department can do in the schools of the State. On Wednesday morning at 10 o'clock, Miss Mary York, of Cary High School, will give a teaching demon stration to a class of sixteen girls In millinery, and in the afternoon at 2:30 a demonstration In uses of milk will be given. On Thursday, Miss Mary Polk, of the Raleigh High School, will give a lesson In serving to a class of sopho mores, and In the afternoon Miss Catherine Wright, also of Raleigh High School, will give a lesson in serving. Qn Friday, Miss Murchlson, of Frankllnton High School, will bring a class in home furnishing, with em phasis on the choice, framing and hanging of pictures, and a demonstra tion in making oatmeal cookies In the afternoon. These demonstrations will be given In the Agricultural building. MELBA AUSTIN. American aviators nd world flight of 27,000 miles at Solttle. FALLON'S for Raleigh recognizes the taste and good judgment of the experienced florist LET FALLON SERVICE AID YOU WHEN YOU NEED FLOWERS OR DECORATIONS FOR ANY AND EVERY OCCASION FALLON'S Just Below Yarborough Hotel