Newspapers / Wilmington Morning Star (Wilmington, … / July 23, 1916, edition 1 / Page 9
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i -- "V i ' - 1 THE MORNING STAR, WILMINGTON, N. C, SUNDAY, JULY i 1 . , l l !U -mm -mm V - f JTacA 0a, the Parrot Says Something W 1 : ch One Speaks Loud of Big Savings J o Vafae Aftoot Va&e, 'fiWw' u , A Mammoth Stock Reduction ' , Of Fine Spring and . Summer Merchandise Wf 4 : : Priced At Less Than Cost - CT 7 TuV r - wm neavy, dui iot nea?y unough to Uose Uut stocks. In tact we kept stocks in such satisfactory condition until the very last moment that now the overstock is greater than in any former season-end clearance. We must sell this surplus and sell it immediately, it being the unf ailing policy here never to carry goods from season to season. Now, as but few weeks are allowed for the distribution of this surplus, we price all things so low they will be wanted instantly bv those who annreciate the economv in huvin, hnm'lv. We feel that nothing so forcibly represents the savings as the simple but truthful statement that prices now are lower than m any previous clearance when there was no European war to disturb conditions. ! vaiues in me ia juiy Clearance are the Best Presented in Our Thirty Years of Store-Keepinsr. They are Extraordinary and Plentiful. Existing in Cod N..mU. ; All IViwhk. A Beautiful Hats REPRICED TO CLOSE THEM OUT IMMEDIATELY Yon cannot mention a fashionable model for dress, demi dress, sport or street wear that we cannot produce at once from the overstock that the millinery department now presents at the most amazing savings of the season. Ladles' and Children's Trimmed Hats, values from 50c to $1- . .39c Ladies and Children's Trimmed Hats, values from $1.50 to $2.50 . . .9Se Ladies' $5.00 Trimmed Hats, an the newest - styles ............ ... . , . .$195 Ladies $10.00 Hats, late summer models ........ $&A5 Lovely Silks and Pretty i Fabrics PRICE LOWERED 35 PER CEJTT. Vc honestly regret lettinja these! go at tnese absurdly little prices as full prices urould be obtained for them next season. Bat this ould be contrary to our policy not to car ry over. So at littles prices we offer fine collections of the most desirable materials fn . any quanti ties or lengths wanted for garments of all sorts. $1.50 and $1.75 Fancy Taffeta Silks. 36-ln. wide .. 98c $1.50 Plain Colored Taffetas, 3 5-in- $1.20 33-ln. Higfi Grade Tub Silks 9c $1.00 Sport Stripe Pong-ees . . 77e 75c Sport Stripe Pongees . . 59e $15.00and $17.50 Crepe and Chiffon Hats, seasons best for just now $7.95 Colored Shapes, worth $1.00 to $5.00 to close L i . .i....... 39c White and Black Hemp Shapes, $1.50 to $2.00 values . 69c Ribbons and Flowers, all greatly reduced. White and Wash Goods NOW " FBOH A QUARTER. TO A THIRD LESS THAN FORMERLY. Please keep in mind that the Eu ropean demand for both raw and manufactured cotton bas raised prices enormously. Cotton goods to day arc higher than in years. They wHl be higher still. Here are; tie fllnest weaves, colorings and pat terns, suitable the year round. We -price them now at less than ever. 3 5 -in. White Voiles; 20c values 12Ve 25c White Voiles, 40-in. wide 16 Vic 25c Fancy White Waistings. , . 19c 12c Baby Check Dimities. loc 18c and 20c Baby Check Dim- ? Ities X5c 25c Plain White in axons 15c "s Sale Begins WEDNESDAY, JULY 26th and Runs Through Aug. 5. In Years There Have on Ready-to- Store Closed ALL DAY TUESDAY to Make Room for the Sale " Not Been Such Savings Wear Apparel Grouped according to quality we offer various assortments of fashionable and high grade SUITS, COATS, DRESSES AND SKIRTS any one of which was a fine purchase at regular prices, and therefore nothing short of a "find" at clearance reductions. Most of these garments are suitable for wear now and throughout the summer. To early comers we promise a complete selec tion of styles and sizes. Ladies', Misses' Shepherd checks, Coat Suits, unlined now $3JQS Ladies' $5.00 and. $6.00 Palm Beach Coat Suits . . $3.05 $10.00 and $12.50 Koolcloth and Summer Tex Coat Suits SL5 $10 Silk Pongee Suits $6.5 $15.00 Wool Jersey Suits $9.75 $16.50 Silk Pongee Suits . . . . . $9.75 $3.00 Sport Coats, La dies' and Misses' sizes . . . f 1.95 $10.00 Sport Coats; Ladies' and Miss es sizes . . $1.75 Clearance Values in Hosiery Ladies' 25c Fancy Lisle Hosiery. 18 Ladies Plain BaV& Hose. 10c values ... & i , 7e Chiiren's Fine Ribbed Hose, black only 7 Children's Plain Gause Lisle Hose Be Infants' 15c and 25c colored Sox 10c Men's 10c Black and Tan Hose 8c Men's 25c Fancy Silk- Hose. ..... 18c Ladies Black and Colored 60c Silk Hose 43c r V 19c Ladles' 25c Collar and Caff Sets ........ Ladies' 50c Collar and Cuff Sets ......... Ladies' 25c Organdie and Lace Collars .. .. .. .. .. Ladies' 50c Organdy and Lace Collars.. .. .. .. .. 25c White and Colored Ruffling now Ladies' Barred Muslin Hand kerchiefs ...... if..-. Ladies' 5c Plain and Fancy Hand kerchiefs ............ 3 Ladies 15c and 26c Linen Hand- . kerchiefs .- 25c Leather and Silk "Hand Bags le 75c Real Leather Hand ' - ' . Knit Underwear r Good for Summer and Fall. Decisively Reduced Saving women in years past have made it a practice to buy year-round underwear needs during our, clearance We promise them better savings this July on bigger selections of fine gar ments of every description in all sizes. Ladies' Gauze Vest 5c, 8c, 12c and 19e Ladies' 50c Munslng Union Suits 39e Ladies' $1.00 Mun sing Union Suits 69e Ladies' 50c Knit Corset Cover.. Q S9o Ladies' 25c Union Suits........ .Q lc $5.d0 Sport Coats; Ladies' and Misses' sizes f3.95 Ladies' Lawn and Cape House and Street Dresses, values up to $1.00 40c Ladies' $2.50 Voile and Linge rie Dresses $1.69 Ladies' $3.50 colored and white Dresses 3 ' 92.09 Ladies' $5.00 and $6.00 colored and white Dresses $34)5 Ladies' $7.50 and $8.50 Dresses now - $5.95 $12.50 Organdie and Net Dresses . . $8J5 $18.00 and $20.00 Organdie, Crepe and Net Dresses $1.25 and $1.50 White and Col ored Wash Skirts . . . 98c $2.00 Corduroy and Wool Skirts . . . . $1.69 $3.50 Palm Beach, Koolcloth and Silverbloom Skirts $2.69 $6 Plaid Taffeta Skirts $35 $8.50 Plain Black Taffeta Skirts . $10.00 Silk Poplin Skirts . .-. . $6.57 $6 White Serge Sport Skirts . . $3.95 $7.50 Sport Coats, La dies' and Misses' sizes . . . $4.95 $5.95 Infants and Child ren's Wear At the Finest of Low Pricing Almost full assortment of every wanted wear-thing for little folks are offered. Many of these are quite new, others have been in stock but a month or soj Notwithstanding this we sacri fice them at prices like the following: Children's 50c Gingham School Dresses gi 39c Children's $1.00 Gingham School Dresses 83c Children's White Lingerie Dresses all the very latest summer styles 39c, 79c, 98c and up. Infants' White Dresses, long or short, . 25c up to $1.50. Children's Undermuslins 10c, 15c and 19 Rugs, Carpets, leums and ft About 500 Beautiful Waists GO AT THESE REDUCTIONS ' " No changes of importance will be noticed between these waists and the very latest models for mid-snmmer. Think then what an extraordinary opportunity this is to purchase a supply for the season at almost 40 per cent less than they sold for yesterday. j Ladies' $1.00 and $1.25 Voile, Organ die and Crepe Waist, all sizes . .. . , 69c Ladies' $2.00 and $2.50 Voile and Organdie Waist . . . . . $1.69 $8 and $10 Crepe Waist Q $4.95 Laces and Embroideries REGUXAHXY ARB 25 PER CENT HIGHER THAN IN THIS SALE The shortage of these trimmings amounts to a famine. Rejpular prices for them are panic prices. Nevertheless in the Clearance there are yards and yards of the newr est and loveliest goods that we cotjW sell to our competitor at full prices. They go to our customer at unbelievable reductions. 5c and 7c Val Laces and Inser tions, no edgings to match . . 2c 10c Val Laces and Insertions 8c 10c and 12 c Nainsook Embroidery Edgings 8c 50c Allover Yoking 39c $1.00 Allover Yoking 79c $2.00 and $2.50 Wash Silk Waist $1.69 13.50. and $4.00 Crepe de Chine and Lace Waist $2.95 $5.00 and $6.00 Crepe and Lace Taist $3.95 Dainty Undermuslins YOU WILL BE GLAD BOUGHT IN THE 1916 JULY CLEARANCE Because of the stability of the styles, Undermuslins are as good one season as another. So when an opportunity like this presents itself to buy them at never -before and likely never-aain prices it will be the most negligent woman who falls to purchase enough for seasons to come. YOTJi 25o Undermuslins . 39c Undermuslins . 50c Undermuslins . $1.00 Undermuslins $1.50 Undermuslins. $2.50 Undermuslins. :i9c p ' 33c p 39c 3 79c $1.19 $1.95 Mattings, Lino Oil Cloths At Big Gut Prices Floor coverings of every description our entire surplus stock go into he discard at reductions ranging from 10 to 20 per cent. All are of the best and in latest patterns. , 35c White and Colored Mattings, best grade 22e 50c" Floor On Cloth, 72-in. wide. 39c per square yard. r Genuine Burlap Back Lenoleum, 72-in. wide, , 49c square yard. Inlaid Lenoleums, 12-in. wide... 98c square yard. 27x54-in. Matting Rugs 19c 36x72 -in. Matting Rugs 30c i 9x12 Willow Grass Squares . $6.95 Gloves at Mark Downs Ladies' 50c Long Lisle Gloves, White or black 29e Ladies 50c Short Silk Gloves.. 39c Ladies' $1.00 Long Silk Gloves, black or white 59c Lot of Fancy Colored Gloves, one of two pairs of a kind at one-half price and less. Ladies' 25c Black and White Short Lisle Gloves 19 The Prettiest Draperies SELLING AT AND BELOW COST A Housekeepers will be anxious to obtain these splendid draperies and curtains, for now they are priced at far less than formerly. 25c Fancy Colored Cretons.'. . . . . 18 3 6-in. Printed Border Curtain Scrims . 36-in. Plain Curtain Mosquisette Rem nants i 5 40-in. Fancy Woven Mosquisette, 10 and -12 c values, 8c 25c Fishnet Scrim; White, Ecru and Cream JL6c 18c Fancy Colored Cretons ' 13c and 15c - ' 12 c and 15c Silkolines, quite an as sortment of shades Q 10c Heavy weight Silk Draperies, beautiful pattern at about 1-3 off regular prices Odd lot : of Curtains, only one or tvo pairs of a kind to close at 39c 9Sc and $1.48. Men's Furnishings Reduced AN OPPORTUNITY FOR MEN The men's wear section has a message of supreme importance to men who wish to save on their summer furnishings. --Everything in this department has been deeply price-cut. Men's 50c Shirts, soft or laundered col lars, all sizes ...39c Men's $1.00 Shirts, soft or laundered collars, all sizes .69c Men's $1.50, Lion Brand Soft Cuff Shirts, all sizes" - $1.19 Men's $ 3.50 Silk Shirts, all the very late patterns $2.69 Men's $5.00 and $6.00 Palm Beach Suits . $3.95 Men's $7.50 Palm Beach and Cool Cloth Suits - $5.95 Boys' Genuine Palm Beach . Suit .. $2.95 Boys' Cool Cloth Suits . $1.95 Boys Imitation Palm Beach Suits 9Sc Boys' Wash Suits 39c, 59c and 9Sc Men's, Boys summer Underwear, all reduced 25 to 50 per cent. BEE3TS STRAW HATS AT HALF , PRICE. Men's 50c Straw Hats. . . . . Men's' $1.25 and $1.50 Straw 25e 4 Hats . 75e Men's $2.00 Straw Hats.. $1.00 Men's $2.50 Straw Hats... $1,25 Men's $3.00 Straw Hats... $lJSO Men's $5.0oL Panama Hats $2.50 Boys' 25c Straw Hats 16c Boys' 50 Straw Hats 36e Boys' $1.00 Straw Hats... 57c mmmmmmmmammmmmmmmmmmmmmammmmmmmmmmmmwmmmmmmmmmmmmmmmmmmmmmmmmmmm r- - s 1 : : : " ' " - -. - . " " 1 ' " 1 1 1 MS The Price Parrot Is a Knowing B i r d . Hear and Heed His B ELK WtLfe CO The Parrot Is the Symbol of Savings in This Sale. Keep an Eye On Him. :- . .-. -; t Mi' S. J- il( hit K'-p mm - -If is.V r.:: .' .it 4 I, fe? '-N '!": f :-':. i - : It Hi !1S H;i - rri --i -- sac -i'. &-.,!..; vv Si. ---:M:T'i-s.v..i-'' ir.'j k. is : - : ti-. . :- Si V.V'-. ' .it . -. i!n a- i,f) . .', . if 3:1" V-it- :1 . . ; , i . J- if ( -. f, 5 ft'.;i. 4U; 1 ' ' . .;-.t . H ,'5i. Daily Chatter: y v . ' 5.. 'f: , MSSBSBSSSSSBaSMBSSSBSSSSHVii .
Wilmington Morning Star (Wilmington, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
July 23, 1916, edition 1
9
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