North Carolina Newspapers

Live News of Interest Abot " Goods Made and Sold In tl it Wilmington Territory. A Department Devoted to In terests , of Manufacturers, cards' P3 sSaqqof 'siajjcj . -men. . - A BUREAU OF' BUSINESS Unlikely That Advertising Will Suffer Any. Large Loss New York Banker Finds More Than Technical Interest in the ConnectionBetween Advertising and the Volume of Busi ness, Declaring That it is a Subject That is Import- ant to the Community As a Whole a Review ' Newspaper and magazine advertis . tng In the United States is unlikely to Suffer any considerable permanent loss , In volume, according: to James I. ' Clarke, second vice president of the National Bank of Commerce, In New Tork. Zn the July number of Commerce Monthly the bank's magazine, he pre- TOBACCO TWIJfB We Are Pleased to Give Prices On Application v Large stock of heavy No. 1 Craft Paper for parcel post packagpi. Hardware and Wrapping; Twinea. Brooms, Ban all grade of Wrap ping Papers, Bag Rack. STERNBERGER A CO. BAGS PAPER TW1XES 10 Grace Street Telephone 703 Home-Made Bread and Rolls Now that flour is cheaper, good home-made bread, with & flavor and nourishment all Its own, is more than ever taking: the place of more expensive foods in most homes. The thrifty housewife is using Pllls bnryv Best, the incomparable flour forbread and rolls; makes It better and more of it. . i J II your grocer does not carry this Incand. phone 65 and we will be glad to -tell a few that do. GROCERS' SPECIALTY CO. Sole Distributor sents ar comparison of total advertis ing, lineage for the past ten years with bank clearings outside New York, an accepted index of business activity. This comparison shows that both fol low the same general trend, he points out and that the unprecedented growth of advertising during the post-war boom period was primarily the result of business activity rather than of ex traneous causes. "There is a popular belief that the passing of the abnormal conditions of recent years may result in a marked and permanent reduction in advertis ing of every sort," Mr. Clarke de clares. "In an era of sweeping and widespread changes in the course of business activity, the relation between the volume of advertising and the vol ume of business thus becomes a mat ter of more than mere technical In terest. Broadly viewed, the subject is important not only to publishers. advertisers and advertising men, .but to the community as a whole. "Any great decrease in the volume f advertising would have a profound effect on the number and distribution of both newspapers and periodicals, and on the interchange of opinion which they so greatly stimulate. "Many publications would necessar ily be discontinued while those which survived would reach fewer readers because the loss of advertising reven ues would make necessary large in creases in subscription rates." Mr. Clarke cites statistics compiled by Printers' Ink and the New York Evening Post on newspaper and mag azine advertising, which he has plot ted as a graph together with the fig ures on bank clearings. Me continues as follows: "Comparing the curves representing New York ''newspaper advertising and total magazine advertising, it will be noted that the seasonal variation in both classes of advertising occur to gether and- with extraord!--,ry regu larity. Not only do the nuctuations in newspaper and magazine advertis ing occur at the same period, but they are substantially similar in extent. "Although the volume of newspaper and magazine advertising In the United States tends to follow in gen eral the trend of business activity, ENJOY THE FOURTH, BUY THESE SMOKES FROM YOUR DEALER A price, siae and blend to suit every taste ' HERB ARK THE BEST CIGARS I TAMPA NUGGETS, 8c "Idlce Spending Half An Hour In Havana" EL RIO TAN, 10c to 15c Perfect Cigar RED DOT, 8c Where Gentlenien Are" HAVA-TAMPA, 10c to 20c TraIy Different" LIP'S "44," 8c "Made Waere GOOD Cigars Are Made" NEW CURRENCY, 5c "The Cigar With Moat Friends" "Largest Seller In "World 5 Cenxs . , ATLANTIC TOBACCO CO., Inc. 115 Nutt Street Telephone If oj. 152 ft 4 - v. , i this study , of total, advertisingllneage emphasizes the remarkably stable; character of "the volume of advertis ing. The general 'upward 'trend lh the volume - of- advertising continued with out substantial interruption from the earliest date.- for which satisfactory data are available- until the autumn of 1920. "During 1919 and the early months of 1920 there Was .A considerable gain in both newspaper . and magazine ad vertising, particularly, 1n the former. This increase followed -a, period dur ing 1917-18 when a rapidly rising price level and the stimulation of war ac tivity, very considerably increased the bank clearings throughout the coun try so that this Index of general busi ness during those two years ten&ed to rise 'faster than the volume of either magazine or newspaper advertising. "In the summer of 1914 the sudden catastrophe oi; the European war re acted swiftly on nearly every form of business activity, with the result that bank clearings throughout the latter half of the year were substantially below the average of the . proceding year. The volume of advertising also decreased, magazine advertising o a somewhat greater degree than bank clearings and newspaper advertising In slightly less proportion. "During the latter half of 1920 and the first months of the current year, L business was again faced with a pe riod of sudden and profound readjust ment. Bank clearings outside of New York, which reached a total of over $18,000,000,000 In October, 1920, fell to less than $18,000,000,00 in February, 1921. The volume of mrfgazine adver tising declined in accordance with the usual seasonal fluctuations during the Xall of 1920, but much more, precipi tately than In previous years. The volume of newspaper advertising fol lowed the normal seasonal variations and decreased proportionately less than bank clearings. "It thus appears that, apart from seasonal variations, the volume of advertising tends generally to move with general business activity but that on the whole the volume of ad vertising lineage possesses marked stability, rising less rapidly than busi ness in seasons of extraordinary ac tivity and falling, less rapidly in pe riods of depression. Newspaper ad vertising appears to be more stable than magazine advertising. "There appears to be no reason to believe that the notable increase in periodical advertising during 1919 and 1920 was influenced to any great ex tent by federal taxes, or was the re sult of any factor other than the stim ulus' of business activity. C "The experience of the past ten years, and especially that of the pe riods of depression in y1914-15 and 1920-21 seems to demonstrate that the place of advertising in the present economic system Is thoroughly well established, and it seems improbable that there can be any very consider able permanent curtailment of its volume." FRIENDS PLEASED WITH RECORDS TRADE COURT International Body Functions Despite Sharp Opposition From Some Quarters CHICAGO, July. 2. By the Associ ated Press.) The first international court or commercial arbitration es tablished rin the United States, to ward which the interest of thousands of business men and lawyers has been keenly directed, is now one month old and has heard- a total of twelve cases. Friends of the new "trade pofart" point with gratification to this first month's record, .more especially be cause of the strenuous opposition which it has encountered on the part of certain elements of the bar and the established courts of law,. This antagonism sprang from a feeling thathe trade court constituted an en croachment upon their rightful do main. The trade court, functioning as an arm of-he local association of com merce, distributes justice with much the same informality and directness tht characterized the tribunals of tribal days. Without the aid of "hear ye's" or summonses, deposition or bailiffs, the evidence is heard and the case decided. The litigants, such as CALL TO BUSINESS BRAINS OF NATION TO SUPPORT BUDGET I (Continued from page one) yellow roses with pale green tracery trail upward from the hem. -The gar ment is lined with white silk over an inner lining. A number of new models are being developed in black, plain all-over black, gracefully draped with con trasting linings in gorgeous hues. 'Advertising We consider continuous and persistent advertising absolutely essential for the successful operation of any business. The right kind of advertising Js not expense, but an investment, paying big dividends. BUT 7 advertising that mis-states facts" and misr represents quality is far worse .than no advertising at all. ! When you read CLARK-LYNCH "ads" in the future, bear in mind that every one is ' written, based on the above conviction as . to the value of advertising. ... i . - ' i ", - - - ' -.r. .to . Clark-JLyhch Lumber Co. "Dealers In LUMBER That Satisfies" Retailers have been preparing for the regular July special sales and those who have their stocks down to a satisfactory basis have been able to obtain goods from wholesalers at very attractive figures, says London corre spondence. The latter 1 marked down their goods In preparation for stock taking and made drastic cuts in list pijfses. Frequently quotations were under cost of replacement, and pro viding the retailer passes on the ben efit of this saving the consumer pub lic will find excellent bargains. As to regular buying, retailers still think It best to restrict purchases closely so as to end the season with no stock on hand. Howevtr, even the limited buying has eaten heavily Into stocks of goods, and as curtailment of production has prevented their re plenishment a more normal relation ship between production and distribu tion should come about in the not disr t&nt future- The great amount of unemployment is showing its effects on retailing. There is still, however, a good demand for articles of sports wear of ail sorts. Including - both men's ami women's goods. Scottish manufacturers report that a better demand for knitted sport coats has helped them keep their fac tories working without further reduc tion of help. Silks continue to be the bright spot in' the hosiery market. Low end cot ton goods are moving hardly' at all. They are as stagnant' as In' the days vfien people were paying almost any old price for silk or near-silk hose, regardles of Its real quality., Recently was heard the statement that low end sjoods will "com back" when the country has settled "down to more nor mal conditions. It Is unlikely. There may he a better market for 'hem than there is now. Perhaps a prolonged period , of hard., times might help. But paste this in your hat: JuSt as in former periods, of depression f el -"owing booms tastes fhatwen formed at the crest of the wave remainel when it receded." There may hot be so many of. the finest stockings bought 'sut on the average the grade - pur chased will be higher than was the ase before the: war. even should skirts rop several. Inch's. . . ' .' V THE EMPLOYMENT SITTJATIO JC 1 Unemployment Jn general ' continues increase in May, according to statis ts compiled by the department of la ar. The net decrease In the number ' employes of representative firms last ionth, as compared with April, was pproximately bp e -half of on per cerit rellmlnary reports for- the roanufac ring industries of New York state IH cate a reduction of , about S: per cent employment in May, as compared ' th April. , Strikes are responsible ;ln - rt for the increase in unemployment. The. conditions noted in the forego r are sufficiently representative, to iw that . the. industrial outlook - in "s country is' not without favorable " 'ecta. and on" the whole, slow prog ;s is being mado toward a revival of .uslness. ' .,,,-- v , -. in one case were a manufacturer sit uated in New York and a retailer lo cated in Chicago, pursue their re spective businesses just as if nothing unusual at all were happening, while the court, which Is "ambulatory," gravitates between New York . and Chicago, gathering the testimony, and fit the regular course of its business day, without pomp, renders its de cision. The "trade court" was made possi ble officially by the state legislature after it had been advocated by the Chicago Credit Men's association, -the National Credit Men's association and Chief Justice Harry Olson of the mu nicipal court of Chicago. The final test of its validity oc curred later when a 'test case was taken to th state supremt court through the activity of the Chicago Association of Commerce and a fa vorable ruling' resulted. Advocates of the trade court point out" neither party to the controversy has had to appear as a witnesse In open court, no important trade 'secrets have been aired before competitors, no expensive fees have been paid out to attorneys, no obnoxious or harm ful publicity has been Incurred, and the verdict has been rendered with the same dispatch that marks the dally decisions in the conference room of any well conducted business. Any civil case now tried in the es tablished courts of the United States, except a divorce aotlon, may come be fore the trade court; the supreme court has sustained its legality un der the new arbitration and awards i act, and has rennea its autnoricy as I extending to any question of fact as distinguished from questions or law. Should a point "of law be Involved in a case a low court may revise the de cision. But the trade court also has powers which a court of law has not; it may define the rights of both par ties under a contract where no action has yet occurred, even though a court of law could not entertain an ordi nary suit until damages had accrued for breach or non-fulfillment of con tract; It may disregard the letter of the law and decide according to the equities of the parties should a mu tual error in the contract be found where ordinary court procedure would require filing of a bill in equity to enforce the contract, v The scope of the trade court Juris diction is the wide world. A manu facturer In Liverpool who has a tiff over a mechanu.se settlement with a tradesman in Hong Kong may have 'his case adjudicated in Chicago, al though the merchandise did not even enter th United States. Merely the agreement of both parties to the ac tion brings it before the trade court. The court manager. J. Kent Green, is th only paid employe, and Is re tained by the Chicago Association of Commerce. All fees collected goes to the association; where not more than $200 is involved the fe Is $7.50, where more than $200 and less than $1,000 the fee is $10, where the amount ex ceeds $1,000 a fee of $10 is exacted plus a special fee equivalent to 2 per cent on the first extra thousand, one per cent on each additional thousand and one-half per cent on all over five thousand. The costs are met by the unsuccess ful contestant unless otherwise ar ranged. ' The corollary advantages offered By the court are summarised in a stater 'ment by its manager: "The trade court gives the poor man a chance. The man who has no friends, who can't give hail when arrested, is al most inevitably brought to trial for the reason that he cannot legally be held in durance for more than three months. Th rich man, on the th3r hand, who can readily-furnish bail, stands an excellent chance of escap ing trial altogether;" since in the. jnasa of cases constantly r crowding the cal endar the bail cases are habitually shoved behind, and often lost alto gether. There are cases in the crim inal court in Chicago that have been hanging . fire for" eight when a case becomes as SALES SLIPS Raymond Relnhardt, the capable window dresser of the Bon Marche, is planning something big for the big Trade Week and he is keeping it a dark secret. The flrBt night of the big week will ; be "window shojpplng night and some of th prettiest win dows ever seen in . the state will be ready for the visitors on that night. A special "Bls-Mac truck wa "put on the streets last -week by Gold berg and Lewis to handle th. trade for this popular beverage. This drink has been gaining steadily . in popu larity since G. and I introduced. It on this market. , - Again the Bear Produce and Mer cantile company had a big week on Was-Cott ginger ale. This ale Is one of the south's favorite beverage and the Bear company is getting 100 per cent distribution. . The Atlantic Tobacco company has been making "New Currency," the big selling five-cent cigar, hum during the past week and large orders were,' ta ken for this new'' pre-war-priced smoke. 'Ironlsed Yeast, from Atlanta, has made its appearance"- on this market and will be obtainable at All drug a-lsts. This preparation has had i wonderful demand on every market It has been introduced and Wilmington will be no exception. With the advent of the Atlanta so clety contingent at Wrlghtsvllle, Atlanta-made candies have - been given an increased demand. The Atlanta- brands are all good sellers on this market, and the summer months are as good as the winter months in Wil mington, due to the large number of summer guests. Stephen P. Deil, Jr., for the past five years connected with the Wil mington Cycle company, has pur chased an interest in the Ideal Cycle company, and he a.nd K. N., Davis, for merly sole owner, are concentrating their efforts on increasing the busi ness. They, handle both new and' used machines and do a general repair business. The Arctic Ice Cream company had its largest week of the year last week and the shipping force was kept on the job until,, late last night filling orders for Sunday and Fourth of July trade. The big local factory is supply dealers for a radius of one hundred or mere miles from Wilmington. The Crescent Candy company has been handling its cereal beverage "SchliU," with much success during the past week and more cars of this excellent drink are en route. This beverage Is a winter and summer sel ler In this territory. Plummer's real Ice c rearm . has been having a Remand that has almost strained tht capacity of the factory. The large number of flavors and the excellence of this cream Is putting it over big in this territory. The biggest business ever recorded by the com pany has been looked for today and for the Fourth of July. Gardner's cakes, hay been given a good distribution in the Wilmington territory. This Norfolk cake is a big seller all over the state. J. S. Fulton, salesmanager for the Fultlon Cigar company, manufactur ers of the "PInehurst" cigars was in the city last weeJg with th trade. The "PInehurst" isne of the highest grade cigars made in North Carolina and Is having a big sale in several of the southern states. The Westco .Automatic Tankless water system is being distributed In Wilmington by the Capps-Grlfflth Co. This system Is very unique in that tfo tank is necessary, as the opening of a faucet starts the pump and fresh water is available immediately. J. F. ' Walters. 109 North . Second street, has been appointed distribu tor for the Diamond Tlr Co. and will carry a complete stock of all sizes of this popular tire. One of the best windows of the week was put in by the Belk-Wllliams company, showing a $55 S-tyleplus suit at 1920 prices and what. $55 will buy now. ,-Fifty-flve iron men will now kbuy.a complete outfit from the big de partment store from pajamas to the very same rrade of suit that alone could be purchased a year, ago for the same amount. HKTTER CARRIERS INDORSE ' BUYING OF SAVINGS PAPER years, : nd old as that it is almost ? impossible to secure a conviction. ? -j. - . : ' ' . : "Incidentally,." ) continued r Mr. Green, "the opportunity to have a court "of competent advisors eltJn : the Jury box, men "who. have 'devoted their lives fto one, particular- branch . of industry , of science, instead .of ; the usual twelve good "men &nd' true who ar:picked - up from .the. street, .will not go unheeded among keen-witted "business men. The man who lives -at a distance from Chi cago can feel entirely secure that when hU case comes up for review in ' this -court he wlllinot ; be atU& mercy of a Jury of, men who do' no even understand ' the evidence, much less are - qualified to render an Intel llgent verdict upon Jt, but that the best qualified men In Chicago will render the -verdict with strictest im partial. 1 . ' 1 , "We could handle every . civil ac tion that cam up. in the city of Chi cago if need be." declared Mr. Green, althongh 'the .house was wet pretty "By calling in our reserves, the busi ness men, trade experts and -attorneys who havex agreed to serve , with , us, The letter carriers of the country probably come into contact with more people than any other class In Ameri ca. They see them' in Joy and in sor row day after day and perforce they come to know their needs. One of those needs that they have discov ered they are also assisting tofllL It ,1s the need for a safe and secure and profitable way of acquiring and keep ing their savings and surplus funds. None knows better than the letter carrier the extent to which the pub lic has been victimised by get-rlcH-qulck schemers, both through the mails, and by direct personal appeals. Thf resolution 1 most comprehen sive and reads: , - "Whereas, the ' treasury ; department of . thxjynited Statesv effers the work ers a system' of" eavYng through gov ernment securities' in denominations of 25 cents, $1, $5, $25. $100nd $1,000. and, - ; .';V--'" " . "Whereas,- ' th ' workefs ' ' of the United States' during the . year '1920 have been swindled out of $500,000,000 through- worthless securities foisted upon the' public r therefore, be it ' ."Resolved that - the Massachusetts Letter Carriers' association. In con ventlon ' at- Lowell, Mass-.v June 12; knowing the safety and soundness of the savings securities issued by th United States treasury 'department indorses the savings plan of the treas ury and .urges its membership "A To -adopt the habit of regular ly saving a, part of their pay. "B Tvlnvee such savings in gov ernment savings securities; and b it further ? '. - . :: s - "Resolved, That we call upon ' the' carriers to use every effort to form & government savings association in the we can expend the court to any . size offices in which they are employed ' for a,ny emergency; J BuyW. S. s,- . emoneis When you dive into the nearest dispensary and say "BIS-MAC," and then as y9U whet your whistle in the cold and bubbling l5?ew, with the foam curling1 over the edge' of the glass, oh, man, you hardly believe that BIS-MAC isn't what it looks like! - But it's not! It took us eight years to make it so similar that you almost have to read the constitution to prove to yourself that it couldn't be. Order a case! The Wilmington dis tributor is GOLDBERG & FlfPSffl LEWIS Jllrf S 1 llV-H In response to the inquiry pf - many, telephone subscribers: "What can I do to help my serv ice V this advertisement is published. 4 Courtesy Helps On Wrong Calls Sometimes your tele phone rings and you find -that you have been called to the telephone by mistake. The operator may Have made the mis take, or the calling party may have called from memory, giving the wrong number. Whatever the cause, it is well at such" times to practice the same courtesy that you would like to have extended to you had you unintentionally (disturbed the wrong party. ' . In such a case tKe calling sutfcriber is entitled to the same treatment He would receive if He entered your office tfy mis take. ' '- SOUTHERN BELL TELEPHONE AND TELEGRAPH COMPANY FOR SALE! Good'stock. of North Carolina, Vir ginia and Jumbo Virginia .s Peanuts " 25 barrels Serv -Us. Fancy Barbadoes Molasses 200 sacks of Green Coffee .Our:. Own Roasted and Ground t Coffee j ti . Paris Green ' - J - Oakdale Cotton Twine "- 'w 200 boxes Serv-Us Matches with deal D. L..GORE COMPANY ATTENTION, LADIES ! Why pay such a high price foi lemons when you can: get GLEN ROSA Pure Lemon Juice from any good- grocer, at the small sum ol 25o per one-half pint bottle. Each bottle holds the Juice from about. 20 to 25 fresh California lemons. Thla makes lemons I cost you about lc each,. . Try Just-one bottle and yon will become a. regular user. Bear Produce & Merchandise ' Company y , .. Phone. 452-453 A V