SALE BEGINS FRIDAY
MORNING AT 9:00
O’CLOCK
In Silks and Wool, Pleated and Plain,
All Colors
$6.00 to $9.50 values
for .. .................
S9.50 to $15.00 values
for.........
$5.00
$8.00
Phenomenal Reductions 'on Every Article in Qur
Place of Business
CSome of the most remarkable bargains ever offered in Wilmington will be found at our great
spring sale of Ladies’ Ready-to-Wear, beginning tomorrow morning. C Silk Dresses, Wash Dresses,
Capes, Suits, Coats, Sweaters, Shirt Waists, Sport Skirts and Petticoats will be found at prices* that
will astonish you. CNo old shop-worn articles, but everything: new and up-to-date, and the sea
son’s latest.
SILK DRESSES
All New Styles, In Canton, Flat and
Printed Crepe
$19.50 to $24.50 values
for.
$27.50 to $34.50 values
for...
$37.50 to $47.50 values*
for..
$49.50 to $60.00 values
for . .•.
$14.75
$19.75
$27.50
$37.50
COTTON WASH DRESSES
Including Imported and Domestic Ging'
hams, Voile, Ratine and Swiss
$5.00 to,$7.50 values
for ..
$7.50 to $9.50 values
for..
J12.50 to $15.00 values,
for .......
$4.50
$5.50
$9.50
SWEATERS
Wool or Silk In Coat and Slipon Styles,
All Colors
- $2.50 to $3.50 values
for ..\......
$4.00 to $7.50 values
for...
$8.00 to $10.00 values
for...
$10.00 to $15.00 values
for
. $1.75
. $3.75
$4.75
, $7.50
GAPES
Silk and Wool Materials, All New
$17.50 to $24.50 values
for..
$27.50 to $32.50 values
for ....
$34.50 to $50.00 values
for ... ..m.
$14.75
$19.75
$24.50
SUITS
Tailored and Sport Models In All New
Shades and Materials
$22.50 to $32.50 values
fOr . t ...
$34.50 to $45.00 values
fOr [i.a. »j
$47.50 to $60.00 values
for . . . . . . ...
$17.50
$27.50
$37.50
COATS
Dress and Sport Styles In Latest Colors
and Cloths
$17.50 to $24.50 values
for . ... . . .
$27.60 to $34.50 values
for ..
• *2
$14.75
$19.75
$37.50 to $49.50 values
^ for •_»«»»-«#«♦ # ti« • * • * • •
$29.50
(OVER WOOLWORTH’S)
BE SURE TO COME IF
1 YOU WANT SOME OF
THESE BARGAINS
ShirtWaists and
i
Blouses
Cotton, regular $2.50 values, d*f f? A
♦
Silk, $9.50 to $12.50 values,
for •J.Jt»L.*»S. . »'■* . • •
$6.50
GRAVE OF FOREIGN
BOY WILL RECEIVE
FLORAL DECORATIONS
A Stranger in a Stranger Land,
Oeath Overtook Philip
Sinaniz in Kinston
KINSTON. April 25.-5L*ittle Philip
Sinani's grave is to be decorated Friday
or Saturday. A stranger in a strange
land, he died here in the ‘nfluenza epi
demic of 1018. His grave is in a quiet
ih»>k in Maplewood cemetery.
Sinani, 2u. was a curly-haired Italian
landsman. He was a trombonist. The
flip horn is the most perfect of brass
Instruments, and Sinani, his fellow mu
sicians recall, was one of the most per
fect performers in that line. He was
l-“ro with i. brass band. Stricken ill.
^ died, one of scores, and there was
iit’ic in the way of ceremony to mark
passing. Eugene Wood, coroner of
hen i: rniinty, took- a special interest
in boy’s case, located his director
another town, and informed him of
the death.
>mce then the band has been here
or twice. Othe't* Italian bands
‘,,riv« eoim:. Each time there has been
*rme little ceremony at Philip’s grave,
brass and reed renditions of re
JUious music and prayers. Now the
j‘and Sinani belonged to i3 here again,
loday tin* arrangements for the flow
"rc wer<* made. Coroner Wood said he
would look after that end of the pro
gram personally. So, in two or three
(1ays, Philip’s fellows will gather at
■*:s crave and repeat the attaint little
Wmony of their own devising. There
■'■'11 be a wreath left upon the mound.
Thpii robins will sing over Philip Sln
’njr: grave another season or two until
lis Allows come again *o take up the
'fQuiem.
farm tenant board
STOPS AT NEW BERN
taking Preliminary Investiga
tion of Conditions in Tide
Water Section of State
N’EW BERN .April 25.—Members of
1larm tenancy commission appoint
i 11’’ the 1923 general assembly spent
today in New Bern and the county in
•w course of their preliminary investl
sation of land development in the tide
''•atfcr section of North Carolina. The
fiou]) was headed by State Senator D.
of Marion. They left late
:“ls afternoon by motor for Washingr
for a visit in Behufort county.
Th members of the party Were Sen
iior Oiles. Dr. "carl C. Taylor, of State
LadiesKeep Your Skin
Clear, Sweet, Healthy
With Cuticura Soap
*nd Cuticura Talcum
college faculty, Sumner Burgwynn, of
Northampton county, and R. M. Cox, S,
H. Hobbs, of the University of North
Carolina, represented Dr. E. C. Bran
son, a member of the commission who
is abroad at this. time. E. W. Gaither,
district farm agent, accompanied them.
Arriving here last night from New
Hanover county where they spent yes
terday inepectjng the farm and pasture
lands development of Hugh' McRae, the
group held a conference this morning
with landowners, among whom were T.
A. Grantham, Thomas D. Warren, D.
I. Moore, A. D. Ward and others, to get
their ideas on constructive means of j
developing eastern Carolina lands, j
After th'e meeting they motored out to |
look over Mr. Grantham’s project, \
which embraces over 500 acres of land '
and which is tenanted this season by j
over fifteen white families, and lesser j
development ventures. j
In discussing the purpose of the com- .
mission, Mr. Hobbs stated that the aim
was to seahch out and determine the
•problems of the landless farmer, and if
possible devise' a policy to recommend
to the legislature by the enactment of
which this class of farmer may be suc
cessfully encouraged to start the maxi
mum development of North Carolina's
rich tidewater region. The possibili
ties are unlimited, was the view of Mr.
Hobbs, who declared that the McRae
development had been an “eye-opener” j
to the entire commission. j
THEATRICAL
(Continued from Page Six.) I
the -woman he has married, is called
upon for an intense dramatic por
trayal. The conflict of emotions en
gendered. by the situation calls upon
'Mayo for strong dramatic portrayal. j
Opposite Mayo -will be seen beautiful j
Phyllis Haver, who is given full op
portunity to display her "dramatic tal
ent and the .beauty for which she is
famous. Nigel Barry plays a polite
“heavy” role. Two other well known
players who have important parts are
Charles A. Stevenson and Kathleen
' Klrkham.
George Gibbs, noted novelist, wrote
the story, and George Randolph Ches
ite(, equally famous as an author, pre
pared the continuity.
Would You Be
Beautiful?
Beauty has been the quest
of all ages. Thousands of
lovely women attribute their
beauty to the use of Nadine
Face Powder. The cheeks
have just a tint of color—the
skin can only be equalled by
the soft texture of a rose petal.
Nadine will keep the roses
in your cheeks. It will adhere
and protect the skin from the
sun, wind and dust. It con
tains no white lead or other
ingredient to harm the skin or
the eyes. It’s the same pure
powder, popular for so many
years—only the box and frag
grance have been improved.
Money refunded if you are
not pleased. At your toilet
counter 50c. Miniature box
sample by mail 4c.
Tints, White# Flesh, Pink,
Brunette
National Toilet Co.#
Pari*, Tenn.
Caro-co Cocoanut Oil Shampoo
contains no excess of alcohol.
Is absolutely harmless; will not
hurt the hair in any way, ok.
change its color. It is easy to
wash out and is a dehghtftd
shampoo, used by discriminate
• ing men and women every
where. Price 60c. Ask your
dealer.
Caro-co Laboratories
__ Union, S. C.
ARO-CO
COCC ANi/T OIL
SHAMPOO^
f
“Conversation Circulation”
In the days when “Conversation Circulation"
•statements were the basis on which the ad
vertiser bought space, the advertising so
licitor who put up his story in the most
pleasing manner generally got the business.
In 'Case the advertiser questions the figures
he might possibly go to the newspaper of
fice and look over the circulation records with
his own auditors. But neither he nor his
auditors knew the intricacies of newspaper
circulation records or the possibilities for
judging figures.
Circulation differences and arguments caused
bitter battles between many newspapers. In
genious schemes were used by unscrupulous
publishers to put up the appearance of a
larger'circulation than they had. The preva
lence of these practices brought out the
necessity for a reputable agency to audit and
report on circulation matters.
The Audit Bureau of Circulations was
started eight years ago by a nucleus of the
leading advertisers, agents, newspaper pub*
lishers. To day it has a membership of
1,800. The purpose of the bureau is to make
fair and impartial audits of circulation rec
ords and it is now accepted as the Standard
Authority among space buyers throughout
the United States and Canada.
Every publisher-member of the bureau is
required to make semi-annual statements
setting forth the actual net paid circulation.
Once a yeai; the bureau sends an auditor to ‘
the office of each publisher to check and if
necessary correct his circulation statements.
Study the A. B. C. reports of the publications
you are considering and it will not be neces
sary to argue about competitive circulation.
The Wilmington Morning Star is a member of the A. B. C. and would be
pleased to submit a copy of the latest circulation report
The Wihnington News has applied for membership in the Audit Bureau of Circulations, first audit
.. to be made at the end of the paper’s first six month’s existence.; In the meantime, circulation rec
ords are open for inspection.
RISK
OUT
OF
ADVERTISING
's'.
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