Newspapers / Wilmington Morning Star (Wilmington, … / May 7, 1942, edition 1 / Page 13
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Stocks Experie nee Mild Setback After Week Of Advancing Prices fEW ISSUES OFF POINT OR MORE Air Transport Shares And Specialties Show Strength During Closing Hour nv BERNARD S. O’HARA YORK. MAY 6 -UP -The ■'L market had a mild setback •:oCt .fter its show of rising power the past week or so. “industrial leaders lost ground generally but only in a few in ® ces did the declines run to a point or more. ,:r transport shares and an as sortment of specialties displayed ■-dependent firmness in the final r Some of the steels, motors merchandising shares which it'd been soft in the early pro ceedings reduced their losses just before the close. Dealings were around the small f • of recent months at 267,890 -hares compared with 272,900 yes terday. The Associated Press 60 £t0ck" composite dipped .2 of a point to 33.4. The market suffered no great disturbance from the news of Cor regidor's capture by the Japanese and adverse reports from fighting sectors of Burma and China. It appeared, however, that these de velopments, along with the Federal Reserve board's order tightening in stallment credit controls and the War Production Board’s new re strictions on gasoline and fue loil deliveries in eastern states tend ed to make buyers extremely wary. Improvement m me air trans portation shares was associated with speculative hopes the com panies might win some concessions in the air mail rate controversy. These ideas apparently stemmed from the announcement the civil aeronautics board will reopen hearings on the matter to enable American and Eastern Airlines to submit additional evidence. Eastman Kodak fell 3 1-4 points, Allied chemical 1 3-4 and Union Carbide 1. Narrower dips were recorded by American Telephone, Woohvorth, Consolidated Aircraft! Air Reduction, J. C. Penney, Santa Fe and Southern Pacific. Fractionally higher at the close were American Airlines, Eastern Air Lines, Pan American Airways, Standard Oil of California, Chrys ler, Postal Telegraph preferred and Internationa] Nickel. Bonds were stable and commodi ties mixed. Chicago wheat finished 1-8 of a cent a bushel off to 1-4 higher. Corn advanced 1-2 to 1 1-2 censt. Hogs were steady to 10 cents higher. Cotton futures were 5 to 13 cents a bale lower. Humble Oil, American Book, Re. public Aviation and N. J. Zinc ad vanced a little in the curb. Creole Petroleum, Glen Alden Coal and American Cyanamid retreated, shares against 47,665 Tuesday. STOCK AVERAGES 30 15 15 60 Indust Rails Util Stks eh?.- d.2 d.l d.l d.2 ''■el. (X)- 47.8 15.4 22.7 33.4 clay ... 48.0 15.5 22.8 33.6 Month ago ... 49.8 16.0 23.1 34.7 Tear ago .... 55.9 17.5 30.5 39.9 1942 high- 56.0 17.6 27.3 38.7 !94- 46.0 14.7 21.1 32.0 1941 Ilirh. 63.9 19.0 35.5 45.0 1941 low .... 517 43 4 24.5 35.4 60-Stock Range Since 1927: 1930-40'1932-37 1927-29 ;l!-h - 54.7 75.3 157.7 .— 33.7 16. 61.8 ' "REIGN EXCHANGE . NEW YORK, May 6.—UP)—For cl-n exchange closing rates follow ir'rf,;t Britain in dollars, others in cents.) 'tnada: Official Canadian con board rates for U. S. dollars: , UJ‘ns 10 per cent premium, selling ' r’Pr cent premium, equivalent to ''•'founts N Canadian dollars in A*" ^orli of buying 9.91 per cent Mlh"g 9-09 per cent. 'anadia ndollar in New York 9°n market 11 -’i per cent discount IS,.’,) U, ;u, cents, up % cent. Europe: Great Brttain, official, i anr>ers foreign exchange commit rates) buying $4 02, selling $4.$4 ,T,en market; rubles $4.04. ,, _atin America: Argentina official ^ree 23.69 ; down .06 of a “at, Brazil official 6.05n: free 6-°n: Mexico 20.67n. (Rates in spot cables unless other *ls? indicated.) ^~X’ominaI. Closing Bond Quotations BY THE ASSOCIATED PRESS GOVERNMENT Treasury 354s 45-43 __ 103 15 2%S eo-55 domestic AT and SF 4s 95_ 109% B and O Cv 60 St_ 2354 Can Pac 4s Perp_ 69% C and O 4%s 92 _”1 12674 Cb and Q 454 s 77_ 71% Chi and E 111 Inc 97_ 26% Chi Gt West 4s $8 _ 67 Cri and P Rfg 4s 34_ 1454 Clev Un Term 5 54 s 72_ 8174 Clev Un Term 5%s 72_ 8174 Clev Un Term 4%s 77c_ 63% D and Rg West 5s 55_ 454 Fla East Cst 5s 74 _ 11 Hud Coal 5s 62a _ 44% Hud and Man Rfg 5s 57_ 45 74 Ill Cent 4 % 66 _ 46% Int Gt N adj 6 52 _ 1% Lou and N 4%s 2003 _ 95% Mk and T adj 5s 67_ 21% Mo Pac Gen 4s 75_ 3% N Y C Rf 5s 2013 _ 53% Norf and W 4s 96 _125% Nor Pac 6s 2047 _ 68% Penn Rr Gen 4%s 65 _102% Phil Rd C and I Cv 49_ 8% Seab A1 Cn 6s 45 _ 97/s So Pac Rfg 4s 55 _ 69% Seab A1 Cn 6s 45 _ 9 7s So Pac Rfg 4s 55_ 69% So Ry Cn 5s 94_ 90% So Ry Gen 4s 56 _ 67% Third Ave 4s 60 _ 52% West Md 4s 52 _904 FOREIGN Australia 5s 55 _ 58% Australia 4%s 56 _ 53% Closing Stock Quotations BT THE ASSOCIATED PRESS Adams Exxp _ 5% Air Reduction _ 31% Alaska Jun - 1% A1 Chem and Dye-122% Alleghany _ % Allis Chal Mfg _ 23% Am Can _ 6174 Am Coml Alco _ 1% Am For Row _ % Am Row and Lt_ % Am Rad and St S_ 4% Am Roll Mill _ 1C Am ■ Smelt and Ref _ 37 % Am Sug Ref _ 16% At and T -111% Am Tob B _ 38 % Anaconda - 24% Arm 111 - 2 74 AT and SF - 36% ACL _ 21% Atl Ref _ 15% Aviat Corp _ 3 Baldwin _ 11 B and O _ 3 74 Barnsdall _ 8% PRICE ADVANCES POSTED BY GR NS Gains On Market Range From Fractions To More Than Two Points CHICAGO, May 6.— CP) —Price gains ranging from fractions to more than 2 cents were posted in all grain futures pits except wheat today. Although up as much as % cent early in the day, the bread cereal closed Vs off to % up compared with Saturday’s finish, being un settled by favorable crop reports, disappointing flour demand and hedging and profit taking sales. May wheat closed at $1.21% and July $1.24%-%. The Robinson Elevator Co., Kansas City, estimated Kansas production at 180,000,000 bushels, or almost 7,000,000 larger than in 1941 despite the smaller acreage. Corn closed %-l% cents higher. May 86%-%, July 89%-%, reflect ing good demand from shipping in terests and industries. Shippers sold 131,000 bushels to move out of Chi cago, more than offsetting hedging sales against purchase of 85,000 bushels to arrive. Trade reports of lend-l^ase sales of more than 30, 000,000 pr^nd of starch products and increased demand for indus trial alcohol for munitions were bullish factors. Open High Low Close WHEAT: May _121% 122 121% 121% Jly. . 124% 125% 124% 124% Sep. _ 127 127% 126% 127 Dec. _130% 130% 129% 13014 CORN: May _ 85% 86% 85% 86% Jly. _ 88% 89% 88% 89% Sep. _ 90% 91% 90% 91% Dec. _ 92% 94 92% 94 OATS: May _ 57 58 57 57% Jly. _ 56 56% 56 56% Sep. _ 56% 56% 56% 56% SOYBEANS: May, old __ 179% 182 179% 181% May, new __ 182% Jly., old — 183% 185% 183% 184% Jly., new -- 186% Oct. _179% 180% 179% 180% RYE: May _ 75% 76 75% 75% Jly. _ 78% 79 78% 78% Sep. _ 81% 81% 81% 87% LARD: May. _-__—-- 12.82 Jly. - 12.82 Sep. _ 12.82 -V N. C. EGGS-POULTRY RALEIGH, May 6.—UP)—(NCDA) —Eggs and poultry prices steady at Raleigh. U. S. extras large white eggs 28 to 29. Colored hens 17 to 19. Washington—eggs about steady, poultry steady. U. S. extras large white eggs 32 to 34. Colored fowls 21. _*_ RAPID PACKAGE DELIVERY Between Wilmington and Jacksonville North Carolina Only Packaged of 150 lbs or loss accepted for Transportation FOR FURTHER INFORMATION Wilmington Jacksonville Dial 3311 Dial S226 Bendix Aviat _ 32% Beth Stl _ 5a Vi Boeing Airpl _ 14% Borden _ 18 % Borg Warner _ 22% Briggs Mfg _ 18 Buda Mfg _ v % Budd Wheel_ t>Vi Burl Mills _ 17Vs Bur Add Mach _ 8% Calumet and Hec _ 8 Can Dry _ 3% Can Pae _ 4 Vi Caterpil Trac_ 32 Ches and O _ 28% Chrysier _„_ 55 Vi Coca Cola _ 84 Vs Colum U and E_ 1 % Coml Credit _ 17% Cornl S'olv _ 7% Comwlth and Sou_ 3-18 Consol Edis _ 12% Con Uil - 5 Cont Can _ 23% Corn Prod _ 43% Curtiss Wrig'ht _ 8% Curtiss Wrignt A_ -22% Dei Back and W_ 3% Doug Aire _ 54 Dow Chem _ 33 DuPont -10714 Eastman Kod _ 24 V2 Elec Pow and Bt_ 1 Freeport Sul_ 28 Den Elec _ 23 Gen Foods _ 28 Gen Mot _ 33% Gillette _ 3 % Ulidden _ 13Vr Goodrich _ 10% Goodyear _ 14 Vi Graham Paige_ v* Ut Nor Ky P£ _ 23 V2 Hupp Mot _ 1 ill Cent _ 5% int Harvest _ 41% nt Nick Can _ 25% rnt Tel and Tel__ - 2 Vi junns Man _ 50 ir Kennecott _ 28V2 Kroger Groc __ 25 Libby O F G1 _ 22% JL#£;g and Myers B_ 57 Loews _ 38% Lorilard - 11% Louis and Nash _ 05 Vi Mack Truck _ 20 Vi Mont Ward _ 25 Vs Murray Corp_ 5 Nash Kelv _ 5% Nat Biscuit _ 13 Vi Nat Dairy Prod _ 13 Vs Nat Lead - 13% Nat Dist _ 18% Nat Po wand Lt _ 2 N Y Cent_ 7 Vi No Am Aviat - 10 Vs North Am _ 8 Nor Pac _ 5 Vi Ohio Oil _ 6% Otis Elev _ 13% Pac G and E _ 17 Packard _ 2 Param Pix _ 12 Vi Penny J C - 50 Penn Rr - 20% Pepsi Cola _ 18% Phillips Pet _ 32% Pitt Scr and B_ 4 Vs Pub Svc Nk_ 10% Pure Oil_ 7% Radio __ 274. Rem Rand _ 7% Rep Stl - 15% Reynolds B _ 22% Sears _ 44% Shell Un _ 11% Socony Vac _ 7 Sou Pac _ 11 Sperry _ 22% Std Brands _ 2% Std Oil Cal _ 19% Std Oil lnd —__ 21 Std Oil N J - -32% Stewart Warner _ 6 Studebaker _ 4% Tex Co - 31% Tex Gulf Prod _ 2% Tex Gulf Sul _ 28% Timken Det Ax _ 28 Trans and West Air- 8% Un Carb _ 59 Unit Aire _ 25% Unit Corp _ % Unit Drug _ 4% Unit Fruit _ 52 Unit Gas Imp - 3% US lnd Alco- 25% US Pipe -_ 22% US Rub __- 15% US Smelt and Ref - 38 U SSteel _46% Vanadium - 15 Vick Chem - 1% Warner Pic - 4% West Mary - 2% Western Union _ 25% West Elec and IVffg- 68 Woolworth - 21 % Yell T and C-— 10% Youngs S and T_— 30% Final stock sales, 267,890. CURBS Cities Service- 2% El Bond and Sh_ 1 Gulf Oil - -27% -V STOCKS IN THE SPOTLIGHT NEW YORK, May 6— UP)—Sales, closing price and net change of the fifteen most active stocks today: Gen tvi’ot 5,900, 33% a %. Radio 5,300, 2% no. Gen Elec 4,800, 23 a %. Woloworth 4,700, li-Vz d %. US' Steel 3,700, 46% d %. Curtiss Wright 3,600 6% no. Postal Tel Pf 3,500, 13% a %. Pan Am Airw 3,500, 14 a %. Am Airlines 3,400, 30 a %. Pepsi Cola 3,000, 18% no. Unit Airl 2,700, 9% a %. Cons Edis 2,600, 12% no. Am Tel and Tel 2,600, 111% d % Chrysler 2,600, 55% a %. Socony Vac 2,500 7 no. DuPont de N 2,500, 107% d %. Std Oil N J 2,500, 32% no. IRREGULAR TREND RULES BOND MART Trading Is Quiet With To tal Sales At $6,573,000, Par Value For Day NEW YORK, May 6.—UP)—Mild ly irregular tendencies ruled in the major groups in today’s bond mar. ket, although the list had some firm spots and issues in the losing section held declines to minor sums. Trading was quiet with total sales at $6,573,000, par value, against $9,361,100 on Tuesday. Oth er than a decline of .2 of a point in the foreign dollar issues in the Associated Press index, changes in that barometer were negligible. U. S. Governments had a better undertone than on Monday and Tuesday when the government was engaged in marketing the two new issues which constituted the first part of the May-June war financ ing. Reports continued to come into financial quarters of big blocks taken by investors of the experimental “tap issue,” t h e books on which were expected in financial quarters to be kept open for a day or two longer. Large in surance companies were the heav iest subscribers to both the 2s and the 2 l-2s. Corporate loans holding above water most of the day included International Telephone 5s at 54 1-2, American Telephone 3 l-2s at 107, Consolidated Edison 3 l-2s at 104 1-2, Northern Pacific 4s at 68 1-2, Missouri-Kansas-Texas 5s at 38 5-8 and Pere Marquette 5s at 72 1-2. Unchanged to a little lower were New York Central 5s, Illinois Cen tral 4 3-4s, New Haven collateral 68, Pacific Gas 3 3-4s, St. Paul 5s and Baltimore & Ohio stamped convertibles of ’60. Declines of major fractions to point or so were fairly frequent in the foreign department and includ ed Uruguay adjustment 3 3-4, Den makr 4 l-2s and Copenhagen 5s Australia 4 l-2s were higher. 3 BOND AVERAGES Rails Indus Util For 20 10 10 10 Net chg-unch a.l unch d.2 Wed. -64.8_ Prev. day ___ 64.8 103.5 94.4 47 7 Month ago ... 65.3 103.3 95.1 45.6 Year ago- 66.2 104.5 101.3 43 5 1942 high- 65.5 10.6 100.6 48.2 1942 low - 60.8 102.6 93.6 41.5 1941 high ___ 66.5 105.4 102.2 51.4 1941 low - 58.3 102.9 98.9 38.0 10 Low Yield Bonds Wed. -111.9 Month ago_112.4 1942 high - mi l 1941 high -115 i Prev. day -1]2.o Year ago -112.9 1942 low _ 111.7 1941 low _ _ __ n*> i __:_\r_" NEW YORK COTTON NEW YORK, May K.—(iP)—Trad ing was quiet in cotton futures to day and prices declined 5 to 15 cents a bale. • Outside speculative participation was small, reflecting the fall of Cor regidor and what traders called a waiting attitude pending clarifica tion of price control policies at Washington. .Selling mostly was confined to hedging against Commodity Credit Corp. Purchases while demand came chiefly from trade and mill inter ests against government textile con tracts. The range follows: Open High Low Close May _ 19.17 19.20 19.15 19.17 Off 03 Jiy. — 19.44 19.47 19.30 19.43 Off 02 Oct. _ 19,17 19.74 19.69 19.70 Off 02 Dec. . 19.83 19.86 19.79 19.81nOff 03 Jan. _ 19.87 19.87 19.87 19.86nOff 03 Mch. . 19.99 20.00 19.94 19.96 Off 01 Spot middling 20.96n. N—Nominal. --V RICHMOND LIVESTOCK RICHMOND, May 6.—(5*)— (U. S. Dept. Agr.)—Livestock: Hogs — Steady. Top 13.25. Good and choice 180-300 lbs. 13.25; 100-120 lbs. 11.75; 120-140 lbs. 12.25; 140 160 lbs. 12.75; 160-180 lbs. 13.05; over 300 lbs. 13.00. Sows under 350 lbs. 12.50; over 350 lbs. 12.25. Stags 9.25. Cattle—Generally steady on fair ly light reoeipts of cows and bulls. Most offerings of fat cows 8.0-9.00, canners downward to 6.00 and slight ly below. Heavy sausage bulls large ly 10.00- 10.50, good beef bulls high er; common to medium light weights 7.50- 9.50. Vealers barely steady to weak on top grades, somewhat low er on undergrades. Good and choice 13.50- 14.00, bulk of sales 13.50 down. Odd lots good spring lambs around 13.00-13.50. SPOT COTTON NEW ORLEANS, May 6.—— Spot cotton closed quiet and un changed. Sales 164. Low middling 16.57, middling 19.87, good mid dling 20.32. . Receipts 6,224, stock 510,541. ' 3 ; THIS CURIOUS WORLD Ferguson |l 11.---- ^ — (W06PAPHS TAKEN BV PROFESSORS OF CHEMISTRY AT FORDHAAA UNIVERSITY SHOWED VITAMINS, WHEN HIGHLY MA&NIFIED, APPEAR AS I C&YSrAU-S/ 0 S~7/ 1 • REG. U. 5. PAT, OFF , CONTINENT OF ANTARCTICA 7WO - T/-J//2GS AS LAR&E AS A'O-CW AA1&&/CA. All hard-boiued eggs . ARE VELLOW *AT HEART," 5*y* Miss Kathleen Moreland, , P/aoje-ruiZ/e, C^Zzfor/r/A. 5-w " , . CHICAGO LIVESTOCK CHICAGO, May 6—(4T— (U. S. Dept. Agr) — Salable hogs 10,000, total 15,500; market steady to 10 higher than Tuesday’s average mostly 5-10 up; late trade less ac tive than early; top 14.20; bulk good and choice 180-330 lbs 14.00 -15; most 160-180 lbs 13.50 - 14.10; good 400-550 lb sows 13.70-14.00; shippers took 500; holdovers 1,000. Salable cattle 5,000, calves 300; fed steers and yearlings, buyers operated for numbers in face of light receipts; cows strong to 25 up; bulls, however, barely steady; vealers weak at 15.00 down; small er suply choice offerings 15.50; most fed steers 11.50-14.00; estreme top 15.75 paid for average choice 1263 lb averages; next highest price 15.00; all grades fat steers now sharply higher than Monday; about like late last week; hence, 25-50 under high time early last week; best heifers 14.65; mainly 13.25 down; cutter cows up to 8.75; fat offerings 9.25-10.00; practical top weighty sausage bulls 10.50 stock cattle scarce, but slow. Salable sheep 2,500, total 2,500; all classes fully steady: bulk good fed wooled lambs, slightly sorted 14.00-25; good and choice clippers with No. 1 and No. 2 skins 12.50 and 12.65; small lots native springers 15.00; odd head fat sheep 7.50 down. -v DRY GOODS NEW YORK, May 6.—(A>i— Sell ing agents reported some fair sized sales of print cloths and sheetings today. Priority business was accepted on the basis of 48 cents a pound but the trade gen erally was not clear as to whether the old sliding scale basis applied when the spot cotton price was below the stipulated average of 20.37 cents. Consequently trading was held up pending an official ruling. Limited cloth supplies and yarn shortages hampered business in rayon textiles and woolen goods remained inactive. 4 -V NEW ORLEANS COTTON NEW ORLEANS, May 6.—<AP)— Trading- was quiet and fluctuations were irregular in eotton futures here today. The market closed steady net uncnanged to 2 points higher. Open High Low Close May _ 19.20 19.22 19.20 19.22 unch Jly. __ 19.47 19.48 19.42 19.47 Up 2 Oct. _ 19.93 19.96 19.90 19.95 Up 2 Dec. _ 20.05 20.08 20.02 20.04b Jan. „ 20.06 20.06 20.06 20.08b Mch. __ 20.22 20.22 20.18 20.20b May _ 1943 _ 20.28 20.21 20.28 20.31b B—Bid. -V CASH GRAIN CHICAGO, May 6.— UP) —No wheat. Corn No. 1 yellow 87 to 87 1-4; No. 2, 86 3-8 to 87; No. 3, 84 1-4 t 86; No. 4, 86; sample grade yellow 72. Oats No. 1 mixed 57 3-4; No. 1 white 59 to 59 1-4; No. 2, 59; No. 4, 55 1-2 to 56 1-2. Barley malting 83 to 1.03 nomin al; feed and screenings 56 to 65 nominal. Soybeans No. 3 yellow 1.80 1-2 'to 1.81; No. 4, 1.73 1-2 to 1.74. . NAVAL STORES SAVANNAH, Ga., May 6.—UP — Turpentine 55 1-4; offerings, 202; sales, 10,100; receipts, 388; ship ments, 2; stocks, 7,689. Rosin: of ferings, 870; sales, 346; receipts, 517; shipments, 309 (ok); stocks, 45,048. Quote: B, 2.35; D, 2.59; E, 2.72; F, 2.75; G and H, 2.84; I, 2.86; K, 3.01; M, 3.12; N, 3.17; WG, 3.30 WW and X 3.35. 4 -V CHICAGO BUTTER CHICAGO, May 6.— (.4>l —Butter was easy today: 93 score 38 1-2; 92, 37 3-4; 91, 3-4; 90, 37 3-4; 89, 37 3-4; 89, 37 1-2. -V MIDDLING NEW ORLEANS, May 6.—(At— The average price of middling 15 16 inch cotton today at 10 designat ed southern spot markets was 1 point lower at 20.11 cents a pound; average for the last 30 market days 20.21; middling 7-8 inch av erage 19.52. 2 -V N. C. HOGS RALEIGH, May 6.—(#!—tNCDA) —Hog prices steady. Tops of $13.25 in Richmond, Va., and $13 in Rocky Mount. 4 -V WHAT STOCKS DID Wed. Tue. Advances _ 176 227 Declines _ 232 177 Unchanged _188 186 Total Issues _ 596 590 -V SPOT COTTON CHARLOTTE, May 6.— UP)—Spot cotton 20.15. THREE FIREMEN GET PROMOTIONS Ebert, Grant, Padrick Are Advanced To Rank Of Lieutenant The promotion of three city fire men to the rank of Lieutenant in the fire department was announced Wednesday afternoon by E. W. Carr, secretary of the city civil service commission. Harry W. Ebert, Randolph C. Grant, and Irving L. Padrick were those promoted. The men who were in line for promotion, due to seniority and service record, were given com petitive examinations by the civil service board in order to determine their eligibility, Mr. Carr said. The men were promoted on the basis of 50 per cent credit for a perfect score on the examination, 30 per cent credit for seniority and 20 per cent credit for service rec ord. “If a man made a perfect score on the examination”, Mr. Carr ex plained, “his rating was only 50 per cent at the best.” “In several instances men with a few years seniority and a perfect service record made excellent scores on the examination,” he said. “But, a man with greater seniority and a perfect se r v i c e record who made the same score on the examination was awarded the promotion”. “In other words, all other things equal, the men were given pre cedure when seniority was in their favor,” he pointed out. Ebert has been acting as lieu tenant in the department for about two years, it was learned, without receiving an actual promotion. The other two, Grant and Padrick, have served many years in the depart ment and come up from the rank of private. The civil service commission re ceived the recommendations of Fire Chief Ludie Croom in the mat ter of the promotions, and it was learned that each man promoted had received his endorsement. -V Gasoline Rationing Will Alter Marketing Of Perishable Crops RALEIGH, IMlay 6.— <H>) — Governor Broughton said today he had received a petition from a large number of farmers in Columbus county saying that gasoline rationing would virtual ly halt the marketing of straw berries and other perishable crops raised in that section. The governor immediately re ferred the matter to T. S. John son, in charge of the rationing program in North Carolina, with the recommendation that feder al authorities be asked for some modification “to meet this ur gent problem.’’ Besides strawberries, farmers in Columbus and surrounding counties grow beans, lima beans, squash, cucumbers and other crops, most of which are taken to market in pick-up trucks and trailers. Civilian Defense TRAINING COURSES Monday, May 11th, First Aid 10 hours, room 109 high school, at 7:30 p. m. Instructor: Mrs. Bish ■op Willis Monday, May 11th, Fir« Defense A—3 hours, Fire Station 17th and Dock streets, at 8p. m. Instructor: E. E. Bullard. -V 79 Netherlander Condemned To Death BERLIN (from German broad casts, May 6.—(-57—The German radio quoted the commentary serv ice Dienst Aus Deutschland tonight as saying that 79 Netherlands citi zens now had been sentenced to death as members of a secret or ganization accused of aiding the Allies, espionage, illegal possession of arms or explosives or breaking officers' paroles. The commentary also disclosed that many of the defendants were former officers of the Netherlands army. By George B. Anderson ii. Since advertising is the voice of business, it is your voice, too. Pros l .ty of the individual certainly de pends upon prosperity for business as a whole. But it takes more than a voice to make business prosperous. It takes sales. What does business have a rigkt to expect from advertising? It can expect advertising to present its story to the public—no more and no less. At its best it presents the story attractively. It cannot make people buy any thing they don't want. Of all the ridiculous talents ever attributed to it, that is the silliest. But it can make people want things, and can put desirable prod ucts within the public's reach. It can't overcome the faults of a product or a business organization. It can make people come in and look, but it can’t make them buy. Regardless of how good the adver tising is, modern America will not purchase anything that is a poor value. If a business has something that people should want, something for which a need or desire exists, the job of that business is to let people know about it. The most efficient and least expensive way to accom plish that is with advertising. It has been said that a sale ia a “meeting of two minds,’’ those of the buyer and the seller. Advertis ing, in presenting the message of the prospective seller to the prospective buyer, is the most economical means of creating sales. Because It is so economical, it benefits both the buy er and the seller. GIANT STILLS do their part... but many steps are necessary to achieve that “Perfection of Mildness” in today’s Cobbs Creek. Choicest grains, scientific control, plus years of know-how in blending produce the very peak of flavor. 92 quait Have you tasted Cobbs Creek recently? Continental Distilling Corporation, Philadelphia, Pa. Cobbs Creek THE GUMPS Andy Goes On A Tear % __k_ l I _____'mm , l
Wilmington Morning Star (Wilmington, N.C.)
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May 7, 1942, edition 1
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