Newspapers / Watauga Democrat (Boone, N.C.) / Oct. 15, 1931, edition 1 / Page 2
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TWO - ? ADVERTISING WILL LURE MONEY OUT OF VAULTS, BABSON Goods. Must Be Made- tc Look Mori Appealing: than Security of Safi Deposit 6oxe;i, Say* World-Famous Statistician. Plenty c>? Money ii Circulation. But Much of Ic I* Be in?f Hoarded. * 'Advertising; is now offered an op portunity to render this country ant the world at large a greater ecc - - r* ^ \ t" i?_u nonnc service, says un^er ??. .wau son. worid-iameus financial statist! cian m a recent article. "The pros cut trouble with business is under rj consumption, not pre r-production Human naturt always goes to ex treraes." "I: was popular and fashionable 10 :-pen?;i money lavishly back ir l|2S and 1929. and people overdic it," be .ntmued, "Now it has become fashionable to scrimp and hoard; anc again peopie ore over?doing it. "Advertising must sway the public fashion hack to a sane middle course 11 is up t'-' the advertisers to make the desire to buy goods more appealing than the security of safe deposit boxes. The extreme iack of purchasing among the well-to-do classes is now the result of fear and fashion rather than it i>: qi inability to buy. There is still plenty -,f money in this country. The trouble is that it is being hoarded." Referring to the hoarding of cash, the economist says: "This hoarding goes on in two ways: Firsi. by the actual withdrawal of currency and placing it :n safe creposit boxes, hiding it in homes, and otherwise star ing it away; ana second, oy piling up savings deposits to a point where many ?|anks are refusing to take more money. Moreover, the banks are virtually hoarding it. because in an effort to keep as liquid as possible they are making their accustomed volume of loans and have shut down on their purchases of securities. "I am not pleading fur extrava gance.'' Mr. Babson insisted. "I do. however, believe that those who can afford buy should do so. If cvejn one-half of the billion dollars now hoarded away were brought back into -circulation business would start up immediately. Mere preaching about it, however, will not loosen up vhose poeketbdoks. The best way to break up the 'buyers' strike1 is- by liberal and intelligent advertising, showing merchandise values th? greatest they have been in this generation, and greatest in relation t? wage levels they have been in the history of the country." in concluding the article Mr. Batsons says that "manufacturers apt merchants must not make the mis take of cheapening their quality. B.i so doing they will breed ill-will. Ra they, they must strive to keep up th( quality and pass along the saving in production costs and low raw ma terial prices to the mass of the peo pie who most urgently need good: of long service in return for theii hard won dollars. For both ciassei of consumers, well-to-do and those ol limited incomes, advertisers ,noult talk values instead of comparatvc prices. Concerns merely talking price reduction miss the point. "Business today is* like an engine that is caught on dead center. Ij takes some unusual push to star it going:. Advertising can supply tha push providing business men wil make the proper use of it. Once re covery starts, hoarded capital will be rushed out of safe deposit boxes jiisi as fast as it v. as frightened into then by the depression. The most foolisl thing a concern can do today is t< cut down its advertising appropria tions and freeze the money in 1 bank." I FOR A CLEAR ! DC* A I TTTCI T? J l 11" U1-0 j : SKIN ... % ? ? A smooth, soft textured skin ? attracts and holds attention as + nothing else will. Cara Nome + Cold Cream. Skin Cream and + Vanishing Cream take aw*ay in- + ^ X jurious grime and dirt and do 1! T not giow hair on yonr face. J X Cara Nome Face Powder, < / X smooth, fragrant, blends per- \ X fectly with your complexion. < T Start using Cara Nome Toil- ' X a tries now. * X Sold only at Rexall Drag j Store*. 4 | BOONE DRUG CO. ] | The REX ALL. Store 1 -llpfc Mk New Orleans Suicide ' Wants Ashes Spread On N. C. Golf Course | [ Avutin, Parker, Jnvcelraent Banker,; ! Leave* Note Saying That He j Want* Hii A5tie; Broadcast At High Hatnptou. * T?| lure of the mountains is to x those who have visited them a gripping, compelling reality. Those who i have learned to love the majestic I HJll's the crystal streams, the mystic I (shadows and the laurel-shaded gleus. " cr.n never oscarce their allurement-1 If you love the mountains you yearn for them even "as the hart panteth " for the water-brooks." When you are away from them there is a home" sickness that lingers ir. the Learl. Austin Parker has been in the fcab it of visiting Cashier's Valley. He. " too. had learned to love the mountains. This year he was unable to rei trim to the scenes that had become 1 dear to his heart- The clouds of f >' nancial worries and business troubles were gathering: about him. His health I was bad: his mind disturbed. He could not see the light. Although he lived in a great city, way down near the Gulf, his heart turned to the . : mountains we love and there he saw j peace to his troubled soul. He could ( not return in the flesh; but he , wished bis ashes to mingle with the 1 peaceful soul cf the mountains, that he might become a part of them. A United Press dispatch from New Orleans tells the rest of the story: "Leaving: a note requesting thst.j his ashes be scattered on the golf J course at High Hampton. North Car-1 olma, on a moonlight night while a I phonograph played, Austin Parker, .'{<>. investment banker and prominent! socially here, fired a bullet into his I brain today. | j "The note designated four friends j ; who were to stage a party and take i ! ejrintc Mc naco nii'Vi nn I the way to the fourth hole of the golf ( course v-ith his ashes. The note was ) addressed to Mrs. Richard Norvell, ( of Nashville, Tenn., and asked that . 'yon. Lew, Dick and Shirley be pros- j one < " 'No formality. -lust a fine, grand party with a drink at every bridge t i to the fourth hole where the pine l 'needles are nearly a foot thick. And . there scatter my ashes under the ' pines, with the vietrola playing, so that I can rest in comfort." ^ "The body, srctched on a bed, was ? found b>" 11 U?gto maid at Parker's * apartments today. Other notes indirated that financial worries were the \ cause of his act.?Jackson County t Journal. Todd News j The sixth and seventh grades or ' g{mklar.d School have organized a lit lu-. ary society, which will hold a meet- : -jir.g each Friday afternoon. Officers fjwoie elected as follows: President, -|Omor' Greer; vice-president, Clyde : Cox; secretary, Mildred Cox. A very 5 ; interesting program was rendered -!last Friday afternoon at the first* -1 meeting of the society. 51 The fifth grade "Writers Club" | * I elected new officers at the meeting |( - j last week. Officers for the month of j( ' October are as follows: Wanda Maej, 4 Howell, president; Roy Lewis, vice-1J - president; Blanche Wall, secretary; , Kathleen Winkler, treasurer. "The Writers' Club" was deliglit5 ed to receive a letter from Miss 1 L Reeves, editor of the Sky land Post, 1 J" praising their work and extending to , them an invitation to visit her and see how a newspaper is "made." The ~ club hopes to accept the invitation ; sometime during the school. , Superintendent J. B. Hash visited ) the school Thursday afternoon. 1 > Marvin Howell, a member of the - ninth grade class, has been out of i school the past week, taking treatment at a Charlotte hospital. ' Ki it Pauline Blackburn, member of the sixth grade class, Was taken to the , Davis Hospital, at Statesville, last > week for an operation for appendi , citis. Her classmates and friends are J delighted to know that the operation > was successful, and that she I.: im-* proving rapidly 1 I Miss Mary Krider. of Beone, and* ; Miss Ella Mae .Miller took supped , with Mr. and Mrs. Fred Kvider on ' Wednesday evening. Mr. and Mrs. I. E. Duncan and I family visited Mr. and Mrs. Brant> ley Duncan at Boone Sunday. Mr. T. G. Duncan, of Mountain City, Tenn., visited his parents, Mr. * and Mr3. I. E. Duncan, last week. Kev. and Mrs. H. C. Brackett, of ? Mooresville, were the guests of Mr. | nr.d Mrs. C. E. Graham last week. Mr; and Mrs. Dillard Lewis, or Smithport, visited at the home of Rev. and Mrs. H. M. Winkler Sunday. Ruth and Pear! Michael, and Ruth Miller attended the V.all game at Y.'est Jefferson last Saturday afternoon. LA FOLLETTE SURE CONGRESS WILL AID NATION'S JOBLESS Chicago.?Senator Robert M. l_a \ Follette of Wisconsin says he is con. fident Congress will make some sort ' of provision for Federal unemploy. ment relief. ' "Opposition to Federal relief on > the grounds that it constitutes the [ dole doe3 not alter the situation," > the junior Wisconsin Senator said' "The fact is that millions willing to i work can not find jobs. | "County and municipal treasuries > carried 78 per cent of the burden of | Helping the unemployed last year. > They now are carrying more of a J load than they can bear. Hence, the > Federal Government must take ac' tion." I TUX WATAUGA DEMOCKAT.?RV PO tJLTIlY PROFITS ARE AS LARGE AS LN FORMER YEARS r F C?-? ? That Mo Poultry mm Ha>e Lost Money During Present Year* Co** cf Feed Lowest in Many Years. N. C. Ranks Eighteenth it. Value of Poultry Products. Raleigh, M C.? Here is one North Carolina industry?a big one, tco? that is yielding* proiits to clow, to 100 per cent, of all efficient opera-: tors in it at this time. It is the industry of producing' chickens and egg*, and it ranks, in value of. its output, fifth in the agriculture of this Stat", and third or fourth as a source of income to farm folk. "There is not among those poul-j trvmen or farmers with poultry as; a sideline who report to us regular ] *y on operations a single one that is j losing money on poultry," states G.1 V, Parrish, ;n charge of the poultry extension work of State College. "I don't believe there is one who has not made money this year. Some have made more money than they oid last year, a few have made more money than ever before, and pracically ail have had fair return for too time and labor given to poul-j \ln,.v ? T xai UICI J Iittvu J-HJU j o us that they didn't know what! hey would have done under recent j renditions but for their earnings! from flocks of poultry." Yet at times this year eggs have! seen at the lowest price in a qua- j :er of a century and most of the I rear chickens have sold o . a com | paratively low price basis. But, say J he poultry specialists, production :osts have gone down with sales prices, poultry feed costs falling oft perhaps a bit more than prices received for poultry products. Mr. Parish gives the estimate that at present poultry products are selling ibout 25 per cent, lower than at this :irae last year and tha poultry feed an be bought- at prices about 30 ?er cent, lowei than those of twelve uonths ago. Those poultrymen who aise most of their own feed probiblv have saved even more on feed osts. "During! the first ten months of he 'poultry year,'.' which runs from November to October, the operators reporting to us made, above opcriting costs, an average of $1.35 per jivd on their flocks," says Mr. Parish. "Profits for the entire twelve nonths will average around $1.00 per bird. Thfs compares with an average of $2.20 per bird during tinpreceding 12-nionths period. The I year before that the earnings aver-l aged $2.14 per bird. Wlion fh?* in-1 creasbd buying power oC money is I taken into account, earnings have been almost as good this year as during the preceding two years. On that basts, earnings wouhl have been entirely as good but for demoralization of prices last, spring. That demoralization was owing in most part to the flooding of eastern markets, wen our markets here, with cheap eggs from the Middle West. Low prices, however, have cacelerated inn-easing per capita consumption of poultry products ami this tendency ASTIME THEATRE "Place of Good Show#*' THURSDAY, OCTOBER 15 John Mack Brown, Lucile La Verne, Eleanor Boardman ?IN? 'GREAT MEADOW" enjrii v - ~ X, UC1UOCK lb CHARLES RUGGLES IN "CHARLEY'S AUNT" Ckarley't Aunt vriil put a wide grin on the depressed face of the world. ! SATURDAY, OCTOBER 17 TOM TYLER A RIDER OF THE PLAINS" A Thrilling Western Mrlodrmir. MONDAY-TUESDAY, OCT. 19-20 Helen Twelvetrees IN "A WOMAN OF EXPERIENCE" WesrerrfStS^EIectric SOUND gjggjj SYSTEM fcftY THOfi.SBA.Y~BOONK, N. C. ! makes the prospect lor poultry pro- _ queers in this State good, especially in comparison with tliat of other producers. There is room for almost tnnroitcil -ion of poultry producing in North Carolina." This. State, Mr. Pnrrisfc points out. 1 i is not "n a fully sell-sustaining ha- 1 Isis as to poultry pcoductr-cn. The;' ; State's chicken population does not ' quite treble that of people anil the : ; egg output is the equivalent of only ' ! about three-fourths of one egg a day 1 per person i:t the State. "While nearly every one of them ' : nas poultry or some kuu:, not io per I cent, of the farmers in the State are j | making efficient use of imuLi v as a source either of home food supplies * or income/' says he. "But progress * in recent years has been quite satisfactory. in six years poultry pro?iuc-? ing has risen from a back yard affair to major rank among the state's j agricultural operations. In this wt ' now are of iSth lank among the | States. We car, produce poultry as j j l cheaply as in any and more cheaply , than it can be produced in most ot , the states. Motor trucking is improv- *, ing our somewhat advantageous sit- . nation as to markets. ( "There is no good reason for . gloom as to the poultry products . branch of North Carolina agricub . ture." , Appalachian Winner Over King College The heavy Appalachian State Co!- ( lege eleven of Boone rolled up two ] 5 touchdowns in the first half and an-|( other iit the final period to defeat a jr lighter King College team in Bristol. Saturday, 20 to 0. ( Two forward passes, good for 35 yaras, placed the visitors in position | ^ to score their first touchdown. Walk- j cr circling end for six yards and the t score. Fitzgerald missed the try for ^ point. The Teachers mixed passes and running plays fp march forty yards for their second score, and an intercepted pass paved the way for c BmfCorr. to score the final touchdown in the last period. By periods: j King .-1. 0 0 0 0? 0 t .Appalachian 6 7 0 7?20 T Touchdowns?Walko r (substitute for Triplet!); Harris. Baucom. Points after touchdown?Fitzgerald 2, from placement. Referee, Simmons (Fast t Tennessee Teachers); umpire, .fuckson (Emory and Henryi; headlines-1 man, Robinson (Tennessee). Bargain Tires Way Do at our Filling ILiSetinse Gk PAT Make of Car SK Ford *25 to *27, Chevrolet T25 to *27 29x4. Chevrolet *29 29x4. Furti *38-*29. Chevrolet *28.... 30x4. Ford *30-*31, Chevrolet *30*31, Plymouth '30-31,Whippet, '27 to *3# 28x4. Chrysler *27-*28, Plymouth *29, Pontlac *2G to *28 29x4.! Chryeler *34. Dodge *28 and *J0-*31, Ewex *30. Whippet *29. Pontlac *29-*30, Naah *J0 29x5.1 Eaacx *28-*29, Naah *2S-*29._. 30x5.1 ChryaIer*28,OldoraobUe'2S to *30 28x5.: Dodge *3t-*27. Bulck *20 to *38, Naah *27 31x5.; Chrymlsr *29-*30. Dodge '30. Hudeon '30. Oakland *30, Auburn *28 to *30 28x54 I W Wye-Knight *28 to *30, Oakland *l8-*29. Bulck *30. Naah *29-*30. Studcbakcr '29-*30, HupmobUe *28-*29 29x54 WUTya-Knight *27-*28, Naah *28-*29. StixMakM Himmobile. *28, Packard'2S| , . to 39 I|32i6.( GOOD] i A L L>WBi gas, oils! greasii CENT A. E. Hodges, Mana) = Judge T. C. Bowie I* Heard at Gathering j " ' aTl .1,I e>I tfSUCrjUl!.*? * lit. >f the country have been passing :b rough a trying: period/1- Judge T, ?. Bowie, United States senator;al candidate, declared in a non-political Address to the Lansing Chamber of Commerce at Lansing Saturday. He :hought it was unfortunate that this ?roup should have been selected by he last General [Assembly lor a spe:ial tax unless the full measure ot relief desired could have been obaineri for the overburdened tax jayer. REPORT OF THE THE BANK OF E \* Blowing Rock, North Carolmo, to tl of buiineit on the 29th 4 RESOL .oans and Discounts )verdrafts Mi Other Stocks and Bonds banking House 'urniture and Fixtures lash in Vault and Amounts Due fron )ue from Banks (Not Approved Dep ash Items (Items Held Over 24 Hour jther Real Estate ,'ojuntary Stock Assessment TOTAI LIABII Capital Stock Paid In Surplus Fund >ther Deposits Subject to Check leposits Due State of North Carolina i Secured, $1,854.10; Unsecured, $60 )ther Deposits Secured by a Pledge ol 'ashicr's Checks Outstanding Time Certificate of Deposit (Due on Rediscounts tills Payable oluntary Stock Assessment TOTAL IT ATE OF NORTH CAROLINA, Coi W. D. Farthing, Cashier, H. C. H lireetor of the Bank of Blowing Rock his day, and. being duly sworn, each eport is true to the best of his know! W. W. H. Sworn to and subscribed before me thi (SEAL) X) My commission expire l Carniva wn and Special y Stafiftn Dan# y via* im v?V DDYE ias.'a?tee<i Sttfseri HFINl 'c of Each In I'dn jR| 40-21 04-93 ? !.?" j3j SC-20 {.69 5.45 flW^ulrmrTTi 50-21 S.69 5.S5 jjlSlJf / ^ 75-19 ?.?s M{ jjjifr ^ v.#? iTOMHMrilm >0-19 6.f8 ?. ? Ih| (5-21 MI V Sy ' w-18 .? m* g Hi 10-18 M* I.H 0-M IMT ii.il fEAR You can no great* LT SI ? R famous A MG, WASHING AND PC RAL TIR jer Boone and 1 iiflBBili ^OCTOBER is, 155* 5 Turning: to his doctrine of economy B .Judge Bowie said the time has corae X u> live within one's income. "An in. B dividual who spends more than 'he makes is livir.gr off somebody eise's money and such a course will eventually destroy him nnd ruin his crc-d- ' iter," thereby affecting the whole H structure of community life." Ke declared that counties, states ' and the nation must practice the most rigid economy consistent with prog. H rest if the country is to recover from |B its present state of depression. Land and other unproductive investments | must he relieved of part of their bur- B den of taxation, he said. Attend tho BARGAIN CARNIVAL CONDITION OF BLOWING ROCK ?e Commi?*ioner of Banks ut the close n lay of September, 1931. 2# 'RCES $ $136,149.47 SB i Approved Depos. Banks 2,195.26 Sift ositories) 127.13 pS 3.090.00 |l| $101,712.15 M iITIES ? lO.flUO.OO H 15.153.30 M rnd Any Official Thereof; L10 1,914.20 BB : Assets or Depos. Bond 18,700.00 or After 30 Days) 20,539.65 OB 4,000.00 $8 32,000.00 H -i-- 3,000.00 3|| $161,712.15 Jffi inty of Watauga: ayes. Director, and W. I,. Holshouscr, Spal , each personally appeared before roe for himself, says that the fciegoing ledge and belief. D. FARTHING, Cashier L. HOITSHOUSER, Director C. HAYES, Director. is the 12th dny of October, 1931 -go OROTHY M. HAYES, Notary Public. taffi s February 11), 1933. 1 Prices 1 Free Service I I the Big Ad 1 twist Cord j ^ P EACH 1 Slxe r)Z*40-ll' It $ A SO, E?ch Jm V i# in P?ir?4f give your wheels sr safety than the ! 11-Weather Tread. )L1SHING SERVICE ECO. Blowing Rock, N. C.
Watauga Democrat (Boone, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
Oct. 15, 1931, edition 1
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