Page two
"PROG
SMITH 1
Is noted for completeness of service
In handling f-.-eight to and from
all points. They have a most complete
equipment. AH goods transferred
and handled with care.
In the undignified hurry of moving
days there is no name in this section
of the couniry that sounds better
than this un-to-date transfer.
They are equipped in most modern
LIVINGS!"!
Located in Lenoir, N. C
They carry a complete 'ine of iumber
and builders' supplies and is a
concern with an enviable record of
business in this line, and is a concern
which has a reputation as one of
the leaders in the lumber industry
in this part or' tile country in quality,
price and service, under the direction
of men of wide experience in the
business.
This firm manufactures building
material and lumber of every description.
LENOl
Located in Lenoir, N C.
This is a concern with an enviable
record in their line, and has built a
reputation as one of the leaders in
this part of the country. The Lenoir
Pad Oo. has brought publicity and
business activity to Lenoir fmm all
parts of this section. It is under llic
tnrecuon ox a management mgn in
the business, manufacturing nr.<i social
circles of the community, which
has done its share in aiding the continued
progress ar.d development of
the city of Lenoir and section. Truly
an admirable industrial institution,
Ray Mo
Located in Lenoir, "N. C.
This firm is agent for the Dodge
and Plymouth motor cars.
IXxlge motor cars have taften their
place as one of the essential fixtures
of latter day equipment. They are
popular with business men and
farmers and have come into favor
because they sustain thier reputation
for efficiency and dependability
and have stood up under tests to
which they have been subjected by
ail classes of purchasers.
Famous and superior as the Chrysler
motor cars have been, Chrysler
mpjLrfVOKi K1
Located in Lenoir, N. C.
They operate one of the prominent
hardware stores of this part of the
state. Carry a complete line of high
grade hardware and are paint headquarters,
carrying all that pertains
to ar. up-to-date store.
It is without doubt necessary that
an immense stock of goods be carried
by the hardware dealer who
wishes to be successful and keep
pace with the demand of his customers.
In this present day hurry and
rush the patron demands that his call
for a nail or a screw be given the
same careful attention as though he
were buying a bill of hardware.
At this popular establishment parO.
P. LI
Located in Lenoir, N. C.
They invite their friends from the
neighboring towns to drop in and
look over their store and stock. Foi
the information of the readers
"friendly service" is the watch wore
of the whole institution in ail it!
dealings with the public. This re
liable furniture firm has built thi<
kind of service up to the presenl
height by serving sincerely, consci
entkmsly and helpful at all times. 11
is fair and courteous and Just in ai
its dealings and esteems the confi
donee of the customers as its most
precious asset.
WE
' *r'" SB' ~ " :: - '
w
iRESSr
rRANSFER C
Phone 24
manner, having: to meet all demand."
In charge of them are drivers wh<
are not only careful and honest bu
have a clear understanding of all th
good rules and a thorough acquaint
ance with the mechanical equipmen
, of the truck they are driving, thu
i assuring the people of efficient an<
I rapid service.
They can move you anywhere tlx
roads go. all at one time. All yoi
.; have to do is call them on the phone
)N LUMBER
Phone 556-J
We will not. attempt to detail th?
very large stock that they carry. Suf
1 ficient to say that this establish
ment compares favorably with thi
best and most up-to-date establish
ments of much larger places in poin
of extent of tlieir stock, quality OJ
work and materia!, and the genera
: excellence of everything in the fiek
: of lumber.
The contractors and builders, th(
i farmers and the people generally
have come to know that they can de
; nend on this well known firm foi
! just about everything there is in the
ER PAD COM
Phone 189
| operated under 20th century policies.
As the general purpose of this edition
is to give ah adequate idea of
their progress and the general excellence
of their product, we deem il
I quite appropriate to devote apace tc
! this well known firm.
Meeting with instant and almost
universal approval, the products ol
I this company are now going to al!
J I ui t-iiv- vuuiiu jr UIH1 Willi LIU
(lawn of new prosperity in the coun|
try the future will see this industrial
; plant one of the busiest industria
>rris Motor <
Phone 636
| engineers made Plymouth. They hav<
succeeded in getting more out of thiprinciple
than ever before. Jus
what this means you can easily learr
by driving the Plymouth yourself 01
riding in it while someone else drives
We wish to say in advance that yot
will marvel at such vibrationleai
smoothness coming from this car.
The Plymouth is of extraordinary
high quality. It has a speed of bettei
than 75 mile3 ar. hour, vibrationlesi
motor at all speeds and other at
tractive qualities.
Such as double drop frame forge
easy gear shift transmission, four
wheel hydraulic brakes, full size all
ARDWARE I
Phone 111 ...
ticular attention is given to this tea
ture. They will be pleased to we'
come all patrons. As the store has i
stock that comprises thousands o
every necessary article it can read:1.;
be seen that hundreds of people ari
continually visiting this store.
One of the features of this servici
is the fact that the salesmen are au
thorities on paint. They will be abl<
to tell you just how much paint, oil
etc., you will need to pain the house
barn or interior, and will assist yo\
in picking out colors that will .nak<
it a place of beauty and charm.
The Globe Hardware Co. has al
ways prided itself upon furnishinj
the people cf the surrounding terri
tory with the very highest in quality
JTZ FURNIT
Phone 207
The O. P. Lutz Furniture Co. i
: prepared to serve the mo3t exactin;
I customer. Many designs in livini
room suites that are luxurious, bull
to last and at reasonable prices ca
r be found here. There are living roor
I suites in a large selection whose las
-
i minute designs show the creativ
ability of a master workman's art
Bed room suites that are exclusiv
and beautiful are to be found hert
which will please the eye and at th
same time please the purse. Piece
t of furniture that glow with color
I and others warmly subdued, ar
- grouped about on the floor and ol
t fered at prices which are right, fo
it has always been the policy of thi
ATAUGA DEMOCRAT?EVERY T
VE FIRJ
OMPANY
i. If you want to ship your goods
0 they will free you from all worry
t when you turn the key over to them.
e This firm operates a modern motor s
- express service to all points. f
t In this review we desire to call ,
3 the attention, of the people to the at- ,
t traetiveness of their service and to
say that the Smith Transfer Co. is
j always on the lookout for new fea- '
j tures that make things more com- *
. plete.
f
COMPANY
I:
1 | lumber business. The deputation that -
j they established for stoeks of quality j
- land for straight-forwa'-d dealings is j
?j bringing thousands of dollars to
- | town, that would go to some other
t i trade center were this establishment
1
f j not located in Lenoir
1 Livingston Lumlier Co. is a valued
i j asset to the community and in this j
; edition which calls to mind our on
j j ward progress, we wish to direct your j a
| special attention to their commend- i j,
- i able and activity as one of the dis- !
- tine*. features of our business and in- j t
; , dustrial efficiency. , t?
_ j a
[PANY |;
1
W
! beehives as prosperity gives mipelus A
| to the desire for efficiency. Tiicre is
I not establishment in the country
' | which is of greater commercial value
j than this company. Its directing head
.' and associates have opened up chan?
nc-ls of trade that were heretofore un- j
~ Known to local industry.
They employ a number of people, \
. :i i selling, as they do, their pioducLs !T
I out-of-town, this industry is of great
i advantage to the prv^perity and u
giowth of the city it brings rnon- n
i ey from all parts of the country to be
I spent among the people.
" a
Company
(1
a
; steel body, Timkin hearings throughi
out, and is called the floating power .
t We are pleased to compliment the ^
i Ray Morris Motor Co. upon the sat- Q
r isfactory service they are giving the v
. people and the wide popularity this
i establishment has attained in the i
business life of the community.
We know of no concern fully equipr
ped or better prepared from the
r standpoint of worlonanship to be able
? to turn out wcrk of class for its rea
sonable charges and for getting it
done when promised than P-ay Morris
, Motor Co. This firm has a fine line t
- of used cars priced right. Drop in f
- and look them over. f
o
COMPANY
e
n
| Their experience in the buying world c
- i and the familiarity with the manu- s
i | facturing, wholesale and retail con- ^
f I rlitirmQ ?r? nuJni -1 * 10
... w.w biauc n<U jjiitceu **
j them in a position to be able to se- 1
; cure the highest quality in this line a
They have built their business upon n
: the policy of furnishing the very
- highest quality at reasonable prices. .
; They have been responsible for
, much of the improvement in the appearance
of real estate in this part of
l the country. They have furnished
e contractors and people with their
products for many of the fine resi
dences and larger buildings for ex;
tenor and interior activities that have r
- aided in the progress of the com- t
. munity. c
(JRE CO.
&
\
f
s store to sell at a fair margin of profit
? and never an exhorbitant one. ^
g This firm solicits weekly or f
t mnr.thlv ,r>lOrorn "
j o^tvuuui, win iur-1 j
n niah a room complete with small! t
n down payment and remaining payt
ments aa suitable to the purchaser,
e The next time you are in Lenoir, j
t. drop into the store and learn the
e many interesting things in reference
i, to the scope it covers in handling the
e complete furnishings of the home,
s We wish to compliment the mana
agement upon the high grade mere
chandise offered the public and recommend
to all our readers its "friendr
ly service1' which is not surpassed by
s any institution in this section. I
liURSDAY-BOONE, N. C.
iToF
A. C. McCoi
"On the Square"
Located In Lenoir. N. C.
This store is quite a factor in the
ocial life of this section of the state
is it is headquarters for the very
atest in vogue in the jewelry of the
iay.
furthermore, the A. C. McCormick
Quality Jeweler, is a store that is exellently
appointed and carries a scecl
stock, inciuding diamonds, pearls
ind precious stones, watches, inducing
the latest designs in wrist watchis,
rings of all kinds, necklaces, fine
ilverware, chains and also do all
iinds of engraving and many novelics.
These are all of the very
Pennell Si
Located in Lenoir, X C.
Like the old violin maker, they
refer to do fewer jobs and make
aeh one a masterpiece. "Quality
nd Sen-ice at Reasonable Prices,'"
> their motto.
When tilts firm started business I
hey were thoroughly convinced that
he public cared as much for quality
s price. With that belief behind
hem, "Quality First" was the motto
rammed into the ears of every man
i tlieir company. They were right,
"he public does want quality: you
-ar.t quality in whatever you build,
rid because they have constantly j
Fry CI
Located in Lenoir. X. C.
his firm is dealer for the Chevrolet,
t is the home of famous bargains in
sed cars and tlieir line includes
lany late models.
Hair n ear to suit the price limiitions
of every purchaser and wilngly
give demonstrations. Also have
ttractive purchase plan thi-ough
hich it is possible to purchase a car
ml pay for it as you enjoy it.
Truly a most admirable firm, user
tlie management of a prominent j
nd well known business man. This
i one of the livest automobile firms
i this part of the country and is
rep a red to take care of the demands
f every class of purchaser with cars
?hich prove tile superiority of the
Lenoir S
Located in Iyenoir, N. C.
They are known all over this secion
of the country as headquarters
or office supplies, gifts, picture
rames, kodak material and supplies
f all kinds, and all that pertains to
modem and progressive firm of this
Lind.
It is under able and widely experinced
management and carries a treriendous
slock, being one of the largst
establishments of its kind in the
tate. It may well be said that no
ouse transactiner business in n-.i?
art cf the state has maintained beter
heritage or has a higher standing
s a leading merchandise establishlent
than this well known concern.
It features stationery, gifts, pic- .
LENOI1
Located in Lenoir, N. C. |
This shop is under the direction of i
nanagement of wide experience in j
he business. Well equipped for all
lasses of machine work and does all
:inds of electric and aceytelene
'/elding. This shop has established
in enviable reputation for expert
ervice and reasonable prices. Much
irork is daily received by this shop
rora the surrounding territory.
Lenoir Machine Shop is equipped
triih the latest machinery and the i
act that they are machinists of I
ibility themselves makes it a place
o take work. They can tell you in j
SAYS BRUCE BARTO
"You <
LENOI
rmick, Qua!
latest style. They are offered
prices that are very reasonable a;
the store is Icnown as a place to s
cure the most reliable jewelry.' J
their prices are guaranteed to me
competitive prices.
Just at present they are well stoc
ed with a large selection of appro
priate. gifts and an unusually fi:
display of birthday and wedding pre
ents.
They have made a continual stui
of the history of jewelry from t
customs of the past and can tell y<
exactly what is appropriate for y
to have. They understand the birt
stones and in fact every legend co
aiith Constr
Phone 503-J
kept, this fact in nrind, this place
recognized as one of the best offi
building, residence or business bull
ing contractors throughout this so
tk>n of the state.
.-i pciovimi uiviiu.i?>Ji u> t;Ai,jWK\
to all those interested in the bctt
class of building-. No matter wh
has been your past experiences th>
offer you a service that is differei
When you visit this firm you will s
for yourself just what they mean I
"Quality and Service." It is not i
empty catchword they use when so
i?g you on a contracting job and fo
get when doing it. You should s
hevrolet Co:
Phone 10
high-grade used oar over the so-call
second-hand automobile. These ca
will give many thousands of miles
service and in many cases will oulii
and out-last many of the new ca
which arc selling at a higher price
You do not need to have all cash i
this firm is ready to take care of U
amount and you can be using the c;
while VOU nrrt nntmrnwlo
- - T* D
This establishment has becor
known far and wide as a leading 01
dealing in new and used automobile
They have very many satisfied cu
torners in all surrounding oounti
who have learned reel motor econon
through their service. They a
pleased to give you any and all info
mation about the cars they offer ai
itationerjr c
Phone 192
ture frames, kodak material and su
plle3 of all kinds. In fact it is equi
pe<l to supply you at all tim<\s of tl
year with the most suitable articli
for the office.
This firm carries a complete line i
office supplies. While this store
one that in point of extent of stoc
quality of gocd3, workmanship ar
attractiveness of appointment wou
compare favorably with the large
establishments in metropolitant cei
ters. the prices are most reasonabl
Tt has been the object of this estal
iishment to secure fair anil honei
profits, but never an exorbitant on
When making selections for cffi:
supplics, this up-to-date and complel
store should be given first considers
I MACHINE
P'?onc 230
an instant what can be done, an
what the probable cost will be. If
will pay you better to get a new pai
they will very promptly tell you so
This is one of the reliable institi
tions of this section and when yo
need anything in the line of machii
ery and foundry service you canm
do better than go to them.
The service has always been eff
clent and courteous. As a resu
their business grew to such propo
tions they found it necessary to pr<
vide a modern plant. This they di
and now have one of the most modei
in the country.
N:
can't advertise today ar,
Iking to a mass meetii
J "
JUNE 193S
R N. C?
ity Jeweler
Phone 104
at nected with the art of jewelry adornk1
ment.
e- An excellent service is also offered
tU in diamond settings and watch, clock
et and jewelry repairing. They have all
of the equipment and have expert
k- jewelers to execute the work. They
p- are ahle to take care of the most deline
cate repairs on all kinds of jewelry
a- by resetting atones and making special
designs to order. If you have any
iy repair work to be done or would like
tie to have some old jewelry modernized
ju go in and let them took the work
ra over. They are able to outline the
h- work and give you an estimate of the
n- cost.
auction Co.
is the pains -with which each operation
ce is handled. It is the attention which
d- tliey Rive to the little details as well
c- as the big' points that not only gives
their work the greatest utility posed
sible but adds also a touch of dlser
Unction which no other has equaled,
at The fact that they have existed
ey and thrived in face of the competition
it. they have had to meet is proof sufcc
ficicnt that their work has always
by hcen of the very highest quality,
in Their many satisfied customers are
Ik all the advertisement they need. Give
r- them a trial on your next building
ee contract.
mpany
cd ' tliey are men who knew what they
_ ~^..c tsjkiner about and men upon
of whose word you can depend.
vo A feature of this establishment
rs that makes this a safe place to buy &
used car, is the fact that every car is
as in good shape and you can rest an
ic jun.ii mm. n win dc in uie very best >
ir of condition.
We take pleasure in this business
ne review in directing your attention to
ne the Frye Chevrolet Co.
is. The management i3 one of the weii
s- known business men of these parts
es and takes an active interest in the
ly onward progress of this section of
re the slate and has merited the leader
Ing position now held in the business
id life of this section.
Company
p- tion. It is prepared to serve you in
p- the way of office supplies and we
le wish to suggest that the problem of
-s what to buy may readily and satisfactorily
solved by s vi3it to this
if store of many suggestions,
is This fiim carries a tremendous
k, stock and is known as one of the
id largest establishments of this kind in
Id this section. A.Iwavs Irv the Lenoir
st Stationery Oo. first if it is anything
l- you find in any store of this kind you
e. will find in any store of this kind
t>- you will find it there in the highest
st quality and at the most attractive
e. price.
:e In charge is a prominent and well
te known business man of the comt
munity whom we wish to compliment.
: shop
id They are experts in the business
it and no matter what work you desire
ft you will find them always ready and
willing to give you available advice
i- and suggestions as regards anytlting
u connected with the business. Their
i- plant is a credit to the community
it and a tribute to their piogres3ive and
reliable policies.
I- Til malrinir Il.i" --?? ?
, mho i&vitw ui our
It resa we are glad to compliment the I
r- Lenoir Machine Shop on its position
> occupied in the business world and
id call attention to their excellent serv n
Ice as well as reasonable prices to
the public.
id quit tomorrow. You're
lg. You're talking to a * -