ign the 1959
of Fine Cars
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nessage from Henry Ford II, Benson Ford, and William Clay Ford
f
on the philosophy behind Ford Motor Company's 1959 models
? soon to be shown by 8,972 dealers all over the country.
For 55 yean our family has been in the
business of making automobiles for the
families of America.
First in our grandfather's and our father's
time, and now in our own, we've been asso
ciated with the evolution of the American
car. We've watched our cars and our ways of
living change each other.
Through all these years we've tried to learn
the simple secret of success in the car busi
ness: Give the people what they want.
Of course, when our grandfather decided
to find out what people wanted, it wasn't
Henry Ford II, President of Ford Motor Company, talks about the '89
Ford with foreman Nicholas Metropoulos at assembly Una of Rouge plant
very hard. People wanted low-priced, reliable
transportation. You didn't have to do much
research' to learn all about it
How things have changed!
Today, people want far more than transpor
tation from their cars. To most of us Ameri
cans, the car is a second home.
We are the most mobile people on earth.
We live in one place, work in another, send
our children to school in a third, and enjoy
our recreation in a fourth. We think nothing
of going fifty miles to dinner, or across the
country on a holiday. Is it any wonder Amer
icans make such great demands upon our
cars ? or have so many ideas about them?
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How do we find out what these people want
? and what their ideas are? At Ford Motor
Company we consider car-owner research
Benson Ford, Vice President and Chairman of Dealer Policy Board, gets
local picture from Lincoln -Mercury dealer Fred Jones, Tulaa, Okla.
one of our most important assignments.
We do our best to find out what you like,
why you like it, what you need and want,
whatryou take for granted in a car, and what
you don't care about
We ask questions by mail, in person, and
by telephone. We get suggestions from a
farmer in Arkansas and a housewife on Long
Island, a salesman in Arizona, and an Ohio
teenager who just got his driver's license.
A host of new ideas
Our dealers across the country will soon be
showing you the completely new 1959 Fords,
Edsels, and Mercurys. Together with the im- '
proved 1959 Lincolns, Thunderbirds, and
Mark IV Continentals, we believe they're the
most beautiful cars we've ever made. Their
styling is crisp, functional and well propor
tioned ? every line with a purpose.
Our '59 cars are designed around people.
You'll find, for example, such things as
wider doors to make our cars easier to get
into and out of, even for ladies in the new
tighter skirts; more leg room for the person
in the middle, with the hump in the floot- cut
way down; and, you'll find all of our new cars
?both V-8's and 6's? are more economical to
operate.
You'll notice all kinds of ideas to make
riding safer and easier, more comfortable and
convenient ? from greatly enlarged window
areas to bigger luggage compartments.
Never before has our company devoted so
much time, thought, effort and money to
finding out, and finding the way to give you
the things you want in an automobile. And
we make a car for every price range, from
about $2000 to over $7000. The choice you
have is almost unlimited.
6 different makes?
60 different models
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In the 1959 Ford Family of Fine Cars, we
will offer 6 different makes ? the Ford,
Thunderbird, Edsel, Mercury, Lincoln, and
Mark IV Continental. In these 6 makes you
get a total of 60 different cars.
And if that's not enough, you can pick from
so many different colors, interiors, trims, and
other choices in each model that it takes an
electronic brain to count them.
William Clay Foid, Vice President. Product Planning and Styling,
work* here with Ediel stylist Deno Taglioli on 1962 designs.
We believe you will find, in the 1959 Ford
Family of Fine Care, the car designed for
you. In a sense, it was designed by you ?
designed by you and millions of other
Americans.
< Speaking for the entire Ford Motor Com
pany?its 273,457 stockholders, its 150,000
employees and its 8,972 dealers all over
America ? may we invite you to see our new
cars before you buy? Watch for announce
ment dates in your newspaper.
| iL Pre*id?nt
FORD MOTOR COMPANY ? The American Road, Dearborn, Michigan
THE FORD FAMILY OF FINE CARS ? FORD ? THUNDERBIRD ? EDSEL ? MERCURY . LINCOLN ? MARK IV CONTINENTAL
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