L—SECTION CUE PAGE SIX Savers Set Record In Number And Proportion Os Population The number of savers in the United States has risen to a rec ord high both in number and in proportion of the population, evi-j dencing the deep hold of thrift; on the people and the growing po tential te save made possible by the big growth in average person- 1 al income levels in recent years. Right now, for example, five out of every eight persons in the population are protected by life, insurance which includes a sav- 1 ings element, a significantly larg- 1 er proportion than was the case j as recently as 1950. In addition! large segments of the population I have savings accounts, U. S. Sav-1 ings Bonds, etc. A majority of American families have more than one form of savings. I While voluntaril v protecting, themselves and their dependents against economic hazards and, saving or the future, the people] have built up one of the great! driving forces in the economy in the ; r thrift institutions. It is the people’s savings in these institu tions that have become a major course of capital and investment funds in recent years for busines 1 ' and industrv, home owners, and Government, contributing greatlv both to the growth of the eoon omv and to the rise in livin'* standards. Last vear. for exam pip. funds made available to th canital marVot. from thp va.r'n’"' savings institutions represented 50 op rpent of thp vear’s total de mond for credit and invostmpnt funds, accordm" to estimate made hv the Life Insurance As sociation of America. Furthermore, the rewards o' thrift as measured bv the incom* yielded by private and Dubbc oro tection programs comb ned ha** become one of the great stabiliz ers in the economv. In 1957 thes pmorsms, led hv life insuran*- benefit payments, contribute more than 525 billions to the na tion’s income s'ream. Policyholders Set Record Here is how the leading form of personal thrift stack up: The number of policyholders i campus talk about The Bells Are Ringing . . . 4 *Back To School^ Evening Dresses legal reserve life insurance com panies rose to a record 109 mil lion at the end of 1957, or 63 per cent of the entire popula tion, making life insurance the nation's No. 1 thrift medium. The comparable number in 1950 was 88 million policyholders, or 57 per cent of the population. Sav ings accumulated by policyhold ers behind their life insurance policies came to $82.2 billions at the 1957 year-end. up nearly $29 bullions since the end of 1950. ■These figures are distinct from life insurance protection in force, which amounted to $458.4 bil lions at the beginning of this vear. In add'tion to the policy holders of legal reserve com panies there are also 12 million persons who are covered only by seme other form of life insur ance. The number .of time depositors in mutual savings and commercial banks combined came to an esti mated 74Vz million at the end of last year, or 43 per cent of the oopulation, as compared with 64 million,' or 42 per cent in 1950. Savings deposits were $85.4 bil lions at the end of 1957-vear-end against $55.2 billions at the end >f 1950. An estimated 40 million per- Calvert JA reserve WHISKEY CALVERT BIST. CO»M.Y. C. • 86 PROOF *85% MAIN NEUTRAL SPIRITS • BLENDED WHISKEY ions, or 23 per cent of the popu lation, owned $48.2 .billions oL U. S. Savings Bonds at the end of last year. There were an esti mated 21.1 million members or investors in savings and loan as • sociations at the end of 1957, prac-, \ t'cally double the number in, j 1950. with the ; r proportion of th°l j population increasing from 7 to 12 per cent in the per ; od. Sav- j : ngs in these associations were! , $42 billions at the 1957 year-end j v'-rsus / 2 Heavy Syrup 303 To-day j. A1 (% Register For Drawing Carolina Sweet Saturday night, aug. 23 11 ——— GE TABLE RADIO PEACHES PEAS Marcal C « cktail Tidy House 2 CANS 2 CANS NAPKINS MgC BagS JooXrthOfGroeeries ACkr% o*7 I I Os Your Choice TTI7C C ‘ OC * t/C Register As Often As You Wish! ; sunshine KrUpy lb. 25*s Qt. Plastic Plain or lodized . FULL IVI LBB - 6-oz. Maxwell House 2 C FREEZER BAGS Morton’s 2pkgs Bread23c Instant/Coffee All 5-ceni 3 Plegs. O 1 ** 'i *, l . . H . Gum.... 10c pkff. 52c Salt 25c 1-Lb. L0af,...... 16c | ar sl.ll M 111 ... * x r O ~ FRIDAY AND SATURDAY J Ftrietmann's Nut Fudge pkg Personal Six. 4 bars Bath Size 2 bars 363 Green ,Gi. 2 for 3-Lb. Golden can Cookies.„ 45c 1v0ry.... 27c Dial 37c Peas..... 39c Fluffo.... 89c 12-oz. National ' pkg. Regular Biz. bar lVi Blue Bottle Lj, Liguid Dstwgnt na BmO'. t 2 for „ Ritz...... 27c Camay... 10c Karo .... 26c Pink Vel 36c Tissue.... 25c Owned And Operated By Your Friends And Neighbors T"- 11 " 1,1 " 1 _ PHTHKIf’