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JERRY BOUCHER NORIHSIK SHOPPING CENTER
MANAGER EDENTON, N.C.
THE CHOWAN HERALD
Page 7-B
Letter To Editor 5
Dear Editor:
Here is some interesting
material about our recent
push on the Export Im
perative.
If history repeats itself,
the “export imperative” is
as critical to North Carolina
industry today as it was in
the recession of 1974. That is
to say, it’s imperative to
develop an overseas market
for manufactured and .
agricultural products to
help smooth out the peaks
and valleys in the U.S.
economy.
It may not be
economically perfect, but it
works. It works something
like the country fable about
the ant and the grasshopper,
one of whom sang and '*
played all summer and then
had no food in the winter,
while the other stored up
food in advance.
A manufacturer of textile
machinery parts near
Charlotte had his plant
going full tilt in 1974 when all
of his neighbors were laying
people off as the U.S.
economy turned downward.
When some of the other
manufacturers asked him
how he managed to keep
going in the face of the
economic situation in the
U.S., he said “while you all
were spending 100 per cent
of your time satisfying U.S.
demands over the last two
years, I’ve been developing
an export business in Latin
America. I now have a full
order book that will keep me
going for the next twenty -
four months.”
In 1978 and 1979, the
furniture industry (with no
small amount of help from
the Federal and several
State Departments of
Commerce) began to in
crease its attention to
overseas markets. Foreign
buyer programs were in
stituted at the major furn
iture marts, trade missions
visited foreign countries to
display products, amd meet
distributors and retailers,
and individual company
representatives planned and
carried out major sales tripe
to Western Europe.
The Export Imperative
has two parts: first, treat
the international market as
a regular part of your total
business, and spread your
risk over a broader base;
second, treat your overseas
customers as well as you
treat your domestic buyers,
and keep them over the long
run.
Help us deliver this
message. It will help your
readers, too.
„ Sincerely,
David Thomas
President
Letter To Editor
Dear Editor:
In over looking the field of
candidates, one of them
stands heads and shoulders
above the rest. You may
say, or wonder why, I say
this? I say it with no
reservations. He has really
made a name for himself -
and I am very proud of him.
He is one that knows that
crime must be reduced and
education improved. He is a
man who shows concern for
the people. He is one who
will speak out on sensitive
issues, and will follow his
own inclinations. That’s not
enough? What more do you
want? We told you before
that he promising to serve.,
he has proven reliable,
prudent in judgement,
positive in attitude, punc
tual in attendance,
prayerful in actions.
With him it can. With your
vote, he will. My most
precious friends (by a huge
majority), please cast your
vote for Jerald I. Perry, Sr.
Board of Education.
Dr. Elizabeth
Luton Barnes
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