How inspiring is the thought of Santa Claus, that ruddy, happy, affectionate bearer of gifts.
First on his beloved reindeer, now in that modern miracle known as the airplane, he spreads
his benificence over the enitre world. He leaves no town or city without making it a Detter,
gayer, more contented place because of his visit.
Catch the Santa Claus spirit! Become imbued with his unselfish ideal of SERVICE.
You, too, can spread good cheer. You, too, can add to the sum of human happiness.
You can do for YOUR OWN HOME TOWN what the spirit of Santa Claus and the strides
of mechanical progress are doing for the whole world.
When you do all your buyine at home you arc dong a great thing for this town. You are
contributing to its growth. You are helping its merchants improve their establishment*
You are helpng them in their promotion of community activities and associations.
When you purchase some things in the city, some tilings by mail, and other things at home,
you are dissipating the creative strength of your money.
At the same time, you are helping yourself ? the more fertile you make the soil of YOUR
OWN HOME TOWN, the greater becomp your own opportunities for prosperity and success
Don't carry your bag of good things elsewhere ? concentrate your activities and purchases in
this town ? and you will make it a happier, more prosperous and more livable community be
cause you have lived in it!
Try the Home Merchant First