Hbc (Elurnkir &rmt1
Puolished every Thursday at Murphy, N. C.
SUBSCRIPTION RATES
Cherokee and surrounding counties
One Year $2.00 Six Months $1.25
Out-side above territory:
One Year $2 50 Six Months $1 .50
ADDIE MAE COOKE Editor and Owner
ROY A COOK Production Manager
MRS C. W. SAVAGE Associate Editor
Entered in the Post Office at Murphy,
North Carolina, as second class matter
under the Act of March 3. 1879
MEDITATION
"As we recall the checkered experiences of the unquiet
and fateful years th.it have recently passed and are passing.
may we !?c upheld toy the consciousness of Clod's sure presence
with us and His gracious purpose concerning us, and amid all
the mysteries that remain unsolved. ma> we be trustful and
patient, courageous and unafraid Ma> lie tinge with golden
light the dark cloud of every sorrow, and bv the power of llis
hidden life may we be enabled bravely to put away all our
forebodings and unfaith and fears '
Electrifying The Areas
A dozen years ago the Governments ot ths
World sent representatives to the L nited States
to study lie elecrification ot the F lughes farm a
few miles out of \\ ashington. Cows were milk- 1
ed by electricity. A single strand cf wire with an
electrical current running through it was a first
class fence against which cattle poked Lheir
noses only once and then kept their distance.
The Government Rural Electrification Admini
straticn is now loaning about 6 million dollars
a week to farmers throughout the country to
enable them to install rural establishments and
transmission of electrical systems. That is one
way the farmers are marching on.
An Institution
Each year polio strikes with deadly effect.
Each year this mysterious crippling disease at
tacks thousands of children killing, maiming,
depriving helpless little ones of their right to a
normal childhood.
Last year was no exception.
The scourge of polio struck again, claiming
approximately 10,000 victims. This was the
fifth consecutive year of unusually high inci
dence ? five years in which roughlv 80.000 per
sons have been infected with the disease. Thou
sands of these will require care and treatment
for months ? even years ? to come.
What are we doing to stem this terrible tide? .
What Can we do?
The March Of Dimes will be held throughout
the nation January I 5-30. It is cur opportunity
to engage actively in the fight against infantile
paralysis. This is the only annual fund-raising
appeal of the National Foundation fcr Infantile
Paralysis, which in 1 948 marks a decade of
service in fighting polio with the dimes and d ol
lars raised through the March Of Dimes.
Tiie National Foundation is your army,
working in the field, fighting epidemics, bring
ing aid to the stricken, supplying equipment;
doctors, nurses, physical therapists and other
polio specialists. It assures the best available
care and treatment for all, regardless cf race or
religion. It supports intensive research to find
the cause of polio and eliminate it as a threat to
our homes and our children.
The MARCH OF DIMES has become an
American institution. It is our guarantee that
everything possiWe will be done to repulse the
savage onslaught of a mysterious killer.
Join in the fight. Give generously to the
March Of Dimes. W. T. Teas of Andrews is
our county chairman, and our quota is $1,800.
The old complaint, "My feet are killing me!"
literally applies to thousands of Americans each
year, the National Safety Council reports.
About one in every three traffic victims is a
pedestrian.
We do net suppose there is a more potent
factor in keeping up the necessity for asylums,
penitentiaries, and jails, and in producing pau
perism and immorality thruout the entire coun
try, than liquor, and yet it is argued that it is
to be placed on the same footing with the breat
stuffs and other ordinary commodities of life. ?
Supreme Court of South Carolina.
"At a certain age some people's minds close
up. They live on their intellectual fat."
? -Mm. Lyon Phelps.
^ . A../' ?
OUR DEMOCt fcyM-t
pre e Jo m exist* wlxcrc tl\e people
taLe care of the (jouernrtvenK
- WCOPROW W/LS<W
This year, as in every fourth year, of our history;
WE AMERICANS WILL BE CALLED UPON TO ELECT A
PRESIDENT. THIS IS OUR PRIVILEGE ASA FREE PEOPLE -
A GREAT AND SOLEMN RESPONSIBILITY.
Let us begin now, without prejudice or personal bias,
to ACQUAINT ourselves w.th the issues, to consider.
CANDIDATES AND WHAT THEY STAND FOR, TO PREPARE
OURSELVES fully, SO that WHEN WE M - KEOURCHCICT
IT WILL RPPRESENT AN INFORMED DECISION IN
The INTEREST OF OUR DEMOCRACY.
LETTERS
to the
EDITOR
Asheville, N. C
January 9. 1948
The Cherokee Scout.
Murphy. \* ('
Dear Sirs:
I am mailing you this letter, re
questing that you publish it. in
order that this expression may
reach each and every individual,
company or department, that so
ieadil> and unreservedly gave
their time, their sleep and rest
their goods, and even their blood
to Patrolman T B. Whatley. fol
lowing his tragical injury, during
his short existence thereafter, and
continuing through the following
Lours of investigation and neces
sary final activities.
Patrolman Whatley's death
showed tha! during his brief per
iod of service, he had made fo;
himself, and for the Patrol a va t
number of true, steadfast and
loyal friends-not those who are
( nlv "clear weather" associates,
but friends who immediately of
fered and rendered much needed
help, and stood by ready and eager
to assist in any way toward his
necessities, and the welfare of bo'h
! * i m and h:> fellow Patrolmen
We especially want to thank all
1 >cal officers, and those of adjoin
ing towns and counties, who tm
i.icdiatcly came to assist and offer
?heir services; also the other of
ficers who did extra or addition.il
ork. or assumed such responsi
bility. to enable their fellow wor\
vien to come to our aid
I
We arc especially grateful to
Walter Whitaker. Rube Rogers
and Howard Martin of An
drews, and Tom Jenkins of
Sylva. who save a blood transfu
sion to Patrolman Whatley, and
are just as sincere in our thanks
and appreciation to each and every
individual of the more than two
hundred '200>, some of whom
knew him only by sight and re
putation. who presented them
selves to be typed and offer their
blood, if needed; and to Charles
lligdon. who voluntarily gave im
mediate publicity to the need of
blood donors, and afterwards pro
vided food, at all hours, for many
of the Patrolmen and others on
duty.
| We are al*o quite mindful and
deeply appreciative of the entire
ninht of continuous and thorough
] ly competent work of the Surgeons
j tnd Nurses of the Rodda and Van
j CJordcr Clinic, and the Special
i Nurses who helped
It is not possible to personally 1
thank everyone, but to each and
every individual who in any waj
helped or offered to help us. th.
is a most sincere expression o<
' thanks for myself. Sergeant T A
I Sandlin. and for each membe r
' Troop I) District 6. personalis.
| and off daily, for the entire Nor':.
J Carolina State Highway Patrol
Sincerely yours.
W B Lentz. Captain
I State Highway Patrol
Commanding Troop !>'
The important place of sunlight
, in conjunction with green feed
should not be overlooked in |>oiil
try raising, especially at hatching
time, the combination of the bal
tnced rat on plus green feed ard
sunlight highly necessary in the
hatchability of eggs
DAVID AND GOLIATH
1948
HE
Remembered
'Twas the Day After
NEW YEARS
Twas the day after New Year's
And down in our town,
A merchant was fretting
And wearing a frown.
For the New Year before him
And open book lay,
And what sales it held for him
Net one soul could say.
Fcr the custcmers came and
1 he customers went.
Maybe some of them looked
And the other cnes spent.
Yet expenses kept climbing.
With taxes and such,
And to know how to meet them
Took figuring much.
Fcr gore were the days
When he "hoped" most the time.
He had to anticipate
Right down to the dime.
!t t"o' so much for lighting
Ard so much for rent,
1 il he'd figured it down
To the very last cent.
New he said to himself.
With expression fcrlorn,
1 l'ave get to sell more
Or my profits are gone!"
Newsprint is still very scarce,
and we cannct enlarge the Scout
tc require paper above our allot
ment from our supply house, but
it is our sincere desire to serve the
merchants and other business
firms in our trade area to their
best advantage.
We will be glad to help you
p'an an effective schedule of ad
vertising for ycur individual busi
ress.
But io sell that much more
Took wisdom too wise,
HI he remembered it
PAID TO ADVERTISE!
So he figured his cost
And he figured his rent
And he added below it
A proven percent.
"Now with this,'' said the man,
"Twelve months a year
I will use to tell pecple
My store is still here."
So he started to smile.
As his worries took flight
And sighed with relief
That the year was planned right!
Proven Percentages
The:e are the usual and correct
amounts of Advertising Ex
-rnc'itures for Successful Retail
Stores. Percentages shown are
cf gross sales.
Dept. Stores 1.9 to 3.1
C-rccery Stores 1.0 to 2.0
Haberdashers 3.3
Women's Wear Shops 3.1
Furniture 6.1
General Merchandise 1.5
Drug Stcres 1.0
Jewelry 3.1
V!l'i?Try 2.2
Meat Markets 1.0 to 3.0
Restaurants 3.1
Special Shops 3.3
Percertages for lines not
shown may be determined by
comparison.
The Cherokee Scout