Newspapers / The Carolina Times (Durham, … / May 7, 1955, edition 1 / Page 9
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Termed the tobacco indtu- the Negro’s role in the tobacco in introducing the product* of trv’s eloquent spokesmen in Old Gold cigarette's “Brown Skin and Bright Leaf," the story of industry, Negro personaliHe* manufacturers like P. Lorillard like June Ballard and William Company. Curtis play an important part BROWN SKIN AND BRIGHT LEAF Th0 Story Of The lSegro*$ Role In The Tobacco InduMtry Chapter Vlll-iThe End of The Rainbow Thexif* o pot of gold at th« end of the rainbou). Nowhere h#s this simple folk belief been translated into more solid fact than in this country’s tobacco industry, where the contributions of a rainbow complexed worldng force producing products for a many-hued public has put con siderable cash Into the pockete of worker and manufacturer puira. And, dnder the American system, the tobacco rainbow’s pot of gold has long-range im- pUcations-meaning equaUty un der the laws of economics. Tobacco's rainbow is a two- sided coin for the impartial ob server—who must consider both its impUcations for the workers and farmers who make up the Negro masses and iU implications for the American business scene. Consider the stetlstics. on farming, for example. In the land-poor South, where im- proverished Negro sharecrop- -pers once struggled without any hope of improving their status, Negro tobacco farmers now re- c^ve '18 per cent in the heavi- tobacco-producing states. The Negro farmer’s share of the tobacco dollar is closed to two hundred million dollars—an impressive figure that is grow ing mightily every day. In i " state like North Chrolina, for example, Negro farmers take home 25 per cent of the cash receipts from tobacco market ing. Small nrondei, therefore, that sharecroppers* cabins are being replaced by prosperous hund red-acre farms; that elder Ne gro farmers are going back to school to learn scientific farm ing techniques; that young farm boys and girls are resisting the temptations of the city to stay down on the farm and woo a living from the golden land. They have faith and hope in the future of the land—and their enlightened labor will eventual ly mold it in the form of their dream. When it comes to the manu facturing end of the tobacco in dustry, P. Lorillard Company, the nation’s oldest tobacco manufacturer, prints a his tory with bright threads of oh.- ^ ligation woven into Its fabrics, began and continued \^th the manufacture of tobacco pro ducts which would make and maintain the Company’s repu tation. Through the pattern run strands which represent fair dealings and relationships with the 3200 suppliers of the to bacco product and the skilled hands and minds that tvun it in to finished wares—^with those who advertise them and market them-with all who play their part in an old and successful enterprise. A business honorably and ef- ficientiy conducted contributes to a nation’s greatness^ and wel- fM« in pioneering ideas, by the taxes it pays, in the work and services it gives, and by enjoy ment of its goods. P. Lorillard Company, maker and seller of the best and finest tobacco pro ducts for nearly two hundred years, conducts just such a busi ness. Another strand in the Loril lard fabric is this centuries-old and untold story of the Negro’s role in the tobacco industry. To the keen observer, "Brown Skin and Bright Leaf” is self-evident that the end of the rainbow is already visible on the horizon—as Negro far-' mera command bltber pgrloM at searchers in tobacco produce new discoveries in college labo- in^iortant part in intrododng the products of P. Lorillard Company. For you are the per son tliat all these people have wo rked diligenUy to satisfy. As you enjoy your pext smoke from America’s first family of cigarettes—Old Gold., regular size'..king size...filter Icings or a famous Kent cigar- ette...king size or regular with the exclusive Micronite &ter remember tliat... Just as all the diades of to bacco, from the great tobacco producing ^tes enter into the satisfying blend of your cigar- ette...all the shades of skin known to the human race have entered into the greatness of this country’s tobacco industry., and into the success of a great company like P. Lorillard Com pany. achievements in tobacco. To you, the ultimate consu- tobacco auctions, as Negro re- mer, all of these people play an nrtories, as Negroes fill posi tions of distinction in manufac turing and on labor-manage- teams, as Negro salesmen and personalities spark the sales of the tobacco industry’s products to all markets. And, like every thing else, another sign of the growing trend is this work-in , - ^ j velopment of the “talented ten- recognition of the Negro’s ^ Capital Close-Up (Continued from Page Two) society as a world of makebe- lieve “much of it created by the Negro press.” Rough, unflatter ing but important reading. John Hope Franklin presents Ills “New Negro and the New Deal” with a sure touch, offers canny analysis without “praise or condemnation.’’ Dr. Logan summarizes the period from Alain Locke’s 1925 publication, tracing the de- th” through the Niagara Move ment, the Dubois-Booker Wash ington clashes and Supreme Court vacillations and rever- IF YOU SHOP ATMP YOUILFIM) Plenty Of Good Eating HEARTY AND VIGOROUS OUR OWN TEA 1/4-lb. Pkg. 33 1/2-lb. Pkg. 63 16-01. Cans 25c 6f4-Oi. no* Cana ZOC IONA EARLY JUNE PEAS'. SULTANA FLAKED TUNA FISH DEL MONTE TOMATO KETCHUP^ ‘ir 19c NABISCO RITZ CRACKERS iZ: 33c Swift’s Pard I DOG FOOD 7 ^8^ ANN PAGE PORK & BEANS 3 - 35* A&P Brand 16-Oz. Can* Jane Pkg. Parker of 6 White House APPUSAUa DESSERT SHEUS EVAP. MIK UYERCAKE Farm Fresh Fruits & Vegetables FULL ears golden FLORIDA CORN 4 ““ 19 Jane Parker Mother’s Day Tall Cans Each 25c 20c 35c 89c large marsh seedless GRAPEFRUIT full flavor yellow TEXAS ONIONS these prices will be effective through ^TURDAY, may 7TH 8 2 Lb. Bag Lbs. 43c 11c tals, Republican lily-whitlim and Democratic segregation, discrimination In labor organi zations and women’s cluba, and the in^^act of war on the world of “the Negro mind and spirit” Dr. Dorsey discusses the New Negroes poUtical ideologic, de cides tliat he wtots to know “positive government which protects the weak and curbs the rtrong”—^that he wants to know, “Whose liberties to do what and with wltat consequen ces?” The conference was a memo rial to quiet, retiring Alain Locke, ptiilosopher, . Rhodes scholar, great teacher and great American. Here They Arel Val J. Washington, GOP Mi nority Groups Consultant, turn ed teacher, recently, talked to Morgan College classes in poli- tisal science, and to the Social Science Club, gave—on request a inside view of politics, be ginning with liis start on Ciii- cago precincts, included Demo cratic Congressman Dawson an4 Powell as examples of suc cessful politicians. He urged college men and women to “en ter politics at some level”—at tempted to give students of government the directions to help them understand govern ment and politics as full or part-time careers. Scovell Richardson, Federal Parole Board Chairman, is back from Indianapolis where he spoke for the Kiwanis Club’s luncheon for the State Confer ence basketball champions. Tliis was the first year that Negroes were admitted to the State Con ference, and the first time in that organization’s 45 years that an Indianapolis team liad won. Winning team was Crispus At- tucks* High School. The Assis tant coach, A1 Spurlock, turned out to be Mr. Richardson's roommate at University of lUi- nois. The runner-up was Roose velt High School of Gary. The coach, John Smith, another col lege mate. The Parole Board Chairman talked on crime and the juve nile delinquent. Indianapolis SATUBDAX, MAY 1, l$5i THM. CABOUNA TnUg Kiwanians will be qwnaors fdi new parolees. Dorsey Lane, FOA attorney, on leave from Howard’s Law faculty, sparked career week discussions Wt Biston-Hoffmap High School in Arlington, Va.,~ told students the old South of fers opportunity and atomic power tiie elements of peaceful development. Their generation, he told them, will stand up and demand rights and accept re sponsibilities. £. Frederic Morrow of the Department of Commerce, went to Atlanta’s Morehouse College to advise on business; returned with Alpita Phi Alpiia’s Han-of- the-Year award. Institute Held At Nomt 2m Baptist Church This Week > By New Hope Convention TIRRIl OF BEING PUSHED ABOVND New York Mrs. Anna Rabinovich, a cos tume jewelry shop owner, after being held up tiiree times, evi- denUy got tired of being pushed around and decided to do some- tiiing about it. The opportunity to do so came when tiie woman, who is in her middle 50s, one day last week looked up to face a burly fellow witfa a |jun in his hand. He wanted cash and he he wasn’t fooling. Ingoring the tiireatening de mand, the lady executed a deft movement tiiat wrested the weapon from the man’s band, stepped on the burglar alarm, and, when he fled, took off after iiim. She caught him a half block away from her store and held on to him until a passing traffic cop came to her rescue. Mrs. Rabinovich explained, “I was just tired of lieing held up and thought I’d take a chance,” as she noted she had been robbed three times since 1945. The New Hope Baptist Asso ciation Simday School B.T.U. Convention held an Institute May 2-6 at tlie Mount Zimi Bap^ tist Church on FayettevHlc St The Institute provided an op portunity for the officers and members of churches In tiiis area to learn more about the Bible, the Church, the Sunday School and other auxiliaries and matters pertaining to church life. Serving as teachers during the week were Dr. Miles M. Fisher, pastor of the White Rock Baptist Church; Rev. J. R. Manley, pastor of the First Baptist Church, Ctiapel Hill; Mrs. J. B. McLester, Hillside High School English Teacher; Dr. C. E. McLester, pastor of the Morehead Avenue Baptist Church; Rev. E. T. Browne, pas tor of the Mount Vernon Bap tist Church; Rev. Harold Ro land, pastor of the Mt. Gilead Baptist Church; Mrs. A. L. Fii- more. Miss Lyda Van Hook and T. Walker. Aside from tbe ncatfwlt peet of tiie pmgma, was made tor the ance of inq^irational and choirs during each afght at the we^. Courses were given in va rious phases of Chureb LoMtar* ship the Sunday Sdiool, Bsptist Training Union, Ifisaloaary work and the Vacation Bible School. Some of these courses “The Deaconsliip” "The and His Work” “When Do Teachers Teadi?’’ "Drame iB the Church” “Investments in Christian Living.” Serving as Director of tiie Institute was the Rev. William H. Fuller, pastor of the Mt. Zion Baptist Church. 250,000 Negro Voters For North Carolina By 1956 ITloiel . ^’JNCPY- CLEANERS 6« Private Stoclt 81S WAtilUNQTUM ST. S17 F08TKB STS9ST PHONK ilTl CAHOON SEED STORE «PBOVEN S8EDS FOB BVEBT NKKD» SEEDS, BULBS AND PLANTS P. L. WILSON US W. PABBISH ST. PHONE S-StM DUBHAM, N. O. Straight BOURBON Whiskey 5 YEARS OLD $ $ BATES GULF SERVICE We Specialise In WASHING — GBEASING AND POLISHING TIBES — 'PBES AND BATTERY SEBVICE Comer Alston Avenue and Glenn Street OPEN 84 HOUBS DIAL S-S211 365 4-/5 QT. 030 MM PINT Private &ock 90 PROOF ^ COODERHAM &.WORTS, LTD.. PEORIA. Hi. M STANDS OUT FROM ALL THE REST I Much more flavor-jmd Light and Mid Effective filtration.and draws e-a•^y Highest quality tobaccos.low nicotlM m M is America’s ffest Filter Clearette... eiMMTi t Mim Tomco Co. and it’s sweeping the comrtryl /
The Carolina Times (Durham, N.C.)
Standardized title groups preceding, succeeding, and alternate titles together.
May 7, 1955, edition 1
9
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