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April 5 -11, 1981
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"The Lou Rawlt Parade of Start" features Budweiser spokesmen Ed McMahon and Lea Rnrfs, fetes m ttago by the btauttol Ite&Si
Cole, The program will air in over 60 cities and raise millions of dollars for the United Negro Collage Fund.
United Negro College Fund Announces
Second Annual "Lou Rawls Parade of Stars
M
NEW YORK, NY The United Negro College Fund is planning to launch its second annual "Lou Rawls Parade of Stars" campaign, built
around a televised fund-raising special that will air in 60 U. S. cities In 1981. The "Parade of Stars," hosted by Lou Rawls and his co
hosts Ed McMahon and Natalie Cole, features top Las Vegas headliners performing from the stage of the Troplcana Hotel, among them:
Sammy Davis Jr., Tony Bennett, Dionne Warwick, Bill Cosby, Sister Sledge, Norm Crosby and the Folios Bergere.
The first annual "Parade of Stars" aired in 45 cities across the country. A total of $3.7 million was pledged to UNCF. The fund-raising
goal for the 1981 special has been set at $5 million.
Anheuser-Busch Companies, Inc. has provided seed-money grants for the "Parade of Stars" since the program's inception In 1979.
Through its Budweiser brand, Anheuser-Busch has underwritten the production of the special and has invested additional funds for
marketing, promotional displays and advertising assistance.
"The ultimate success of the 'Parade of Stars' takes place everyday on UNCF member college campuses, where thousands of young
men and women are supported in their efforts to reach out for a better future," said August A. Busch III, Chairman of the Board and Presi
dent of Anheuser-Busch at a recent UNCF event held in his honor. "I have no doubt that the results of this project will grow from year to
year and will help to build a better society for us all."
In addition to entertainment by Lou and his guests, the 1980 special featured live fund-raising breaks telecast from local TV stations.
Community celebrities hosted the live fund-raising breaks, while business and community leaders came on the air to pledge their contribu
tions to UNCF. More than 7,200 volunteers across the country participated to make the special a success. The 1981 specials will use a
similar format.
"The enthusiasm generated by last year's 'Parade of Stars' specials has given us high expectations for 1981," said Christopher F.
Edley, Executive Director of UNCF. More than 7,200 volunteers across the country participated to make the special a success. The 1981
specials will use a similar format. .
"The enthusiasm generated by last year's 'Parade of Stars' as a permanent annual event in each of the communities where it is broad
cast." ';.; : .
The United Negro College Fund is a non-profit organization which raises funds for 41 private, historically black member colleges and
universities. Of the 50,000 students who attend these colleges every year, over 90 require some form of financial aid. More than half of
ill UNCF students come from families earning loss than $11,000 annually.
"I feel vary proud of tho fact that I could bo associated with something like the 'Parade of Stars'," said host Lou Rawls. "Because, you
tot, what a lot of pesple don't realize It that U wo don't keep in mind the education of our youth todaytomorrow may not come."
Tk! UltitStf KtSrt CeSsjt Find it known by Its motto: A mind is a terrible thing to waste. For more information, or to find out
when the "Pnrtde of Stars" is scheduled for your community, call the "Parade of Stars" toll-free hot-line at (800) 5275222.