North Carolina Newspapers

{eckum Named Vice resident At Duke Duke University Board of has approved the lintinsnt of Leonard C. ■lam. Ph-D- as vice president vice provost and professor of piactice of education, tckura comes to Duke from the Jon of dean of the School of tation, City College of New His appointment at Duke is Clive Aug. 27. his new post, Beckum will be insible for implementing jtstions made earlier this year Ihe President’s Committee to |[5SS Discrimination in the ssroom, working with deans and nrovost to increase the number jnority faculty on campus, and sidering additions to the icnliun in the Afro-American (es Program. Beckum will serve as a laltant to the Office of Student liis in developing orientation jons for new students, and he work with the Human Durces Department to help Joyces better their chances for notion through education. [le will also represent the lersity to the community the public school systems other local groups concerned education and with race lions. 'During the past several years, ;e has launched several jtives to boost the minority ace on campus and enhance jttunities for minority students, illy and staff," said Duke lident H. Keith H. Brodie. inard Beckum, who has an standing background in cation and administration, is inely qualified to play a major ensuring the effectiveness of ie initiatives. We are extremely mate to have him join us." 1969 graduate of California University, Beckum received ’li.D. from Stanford University 973. From 1974 to 1985, he executive project director at Far West Laboratory for cational Research and ilopment in San Francisco. He served part-time on the faculty le criminal justice program at Francisco City College from to 1975 and the Psychology nment at San Francisco State University from 1977 to 1980. Beckum has served as dean of the School of Education at CCNY since 1985. Beckum’s research focuses on educational issues in urban and minority settings. He has written and lectured widely on topics such as educational testing, teacher training, equity in education, desegregation, minority faculty recruitment and retention, and teaching minority students. He has also helped develop handbooks, workshops, films and videotapes on topics related to desegregation, multicultural education, sexism, stereotyping and conflict resolution. SATURDAY, MAY 26,1990—THE CAROLINA TIMES-.?,, NAACF Files Coeipiaint Against Miami Beach Hotel DR. LEONARD C. BECKUM SBA Offers Videos To Teach Business Skills MIAMI BEACH, FL. — Four Miami Beach hotels and restaurants are the targets of employment discrimination complaints filed against them recently by the NAACP after a prolonged investigation involving the use of white and black testers. Announcement of the complaints, filed with the Metro Dade County Housing and Employment Appeals Board and the EEOC, was made by Johnnie McMillian, president of the Miami- Dade Branch of the NAACP. Named were the Kent Hotel, the Desert Inn, the Fairmont Hotel and Lums Restaurant. Each has denied the charges. The filings came after an eight month investigation, which included sending black and white students from the University of Miami, to apply for jobs. The students were about the same age. dressed in the same style. With the same educational background, and taught to respond to questions in the same way. The testing, the first since 1969 in the area of employment, revealed that iiuiiierous hotels and restaur mts preferred white candid, '.s over black applicants, according to David Honig. General Counsel of the branch. ’. Blacks were steered toward kitchen and housekeeping jobs, while whites were offered highly visible jobs such as waiters ang desk clerks. : ”We uncovered mor^ discrimination that we expected? Honig .said. "We have clear arSl convincing evidence against the worst discriminators." Ms. McMillian said the NAACP survey showed a well-qualified, personable black applicant seeking employment at five hotels and five restaurants on a given day has a 92 percent chance of encountering discrimination at a hotel, and a 52 percent chance at a resta'irant. "Tourism is a major industry and this can not be tolerated," she added. "The message to Afneap Americans is ‘don’t come to Miami Beach to spend your money. Spend your money where your dollar is appreciated.’ WASHINGTON, D.C. — Small business owners can now learn marketing, selling and financing strategies at home, thanks to a new video library created by the U.S. Small Business Administration (SBA) and Bell Atlantic. "Anyone with a 'VCR can now learn critical business techniques in the comfort of his or her own home," said Susan Engeleiter, Administrator of SBA. "Small business people can save time and money and get the information they need fast." "We at SBA recognize the importance of management skills and training to the success of small businesses, but we also recognize that small business owners often don’t have the time or money to gc to training conferences," Engeleiter said. "These tapes will make training accessible to more entrepreneurs." Two tapes are available: "Marketing: Winning Customers with a ‘Workable Plan’," features dozens of practical tips on how a small business can develop the most effective marketing strategy by analyzing its products and services, customers and potential (Continued On Page 4) PHOENIX SQUARE 902 Fayetteville St. Durham “The Shopping Center in the Heart of the Community Where Shopping is a Pleasure* LA' PAULETTE BOUTIQUE RASHIDA’S RHYTHMS THE SHOE SPECIALIST WORLD OF FLOWERS JOYCE’S SPECIALTIES LA'CASHIER B. 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