SATURDAY, JUNE 24, 1995—THE CAROLIIM
I"-I
Our program, "Right Decisions, Right Now.” teaches kids to say no to cigarettes, and to resist peer influence
We offer parents, both smokers and non-smokers, brochures which help them talk to their kids about not smoking.
To make'it tougher.for minorbib-bay'cigarettes.'our program "Support The Law. it Works," provides signs and training videos to retailers.
ACTIONS SPEAK LOUDER THAN WORDS.
WHAT THE R.J.REYNOLDS TOBACCO COMPANY IS
DOING TO DISCOURAGE KIDS FROM SMOKING.
R.J.Reynolds Tobacco Company does not, under any circum
stances, want kids to smoke. It’s also the law. In the U.S. it's illegal to
sell cigarettes to anyone under the age of I 8. That's why R.J.Reynolds
Tobacco Company has created a number of programs designed to
discourage and reduce underage smoking.
Our "Support The Law. It Works.’’ program helps retailers
make it tougher for kids to buy cigarettes. So far, more than 50,000
retail outlets have received our display materials, training videos or
information for their staff. More than 600 law-enforcement agencies
have responded. And the U.S. Junior Chamber of Commerce has incor
porated the materials as part of their youth non-smoking initiative.
We know regular compliance checks to ensure retailers are
upholding age restrictions work. In fact, a recent study* indicates
clearly that enforcement of minimum age restriction laws currently
on the books can reduce sales of cigarettes to minors by at least half
And when it comes to sampling programs, R.J,Reynolds’ policy, like
that of all American tobacco manufacturers, prohibits distribution
to anyone underage.
Our "Right Decisions, Right Now." educational program helps
teach school children to say no to peer influences that might lead
them to smoke. It provides teachers with posters and teaching aids,
(none of which identifies R.J.Reynolds), parents with brochures
designed to help theni discuss smoking issues with their children,
and offers Public Service TV messages. More than 10,000 middle and
junior high schools are using elements of the program, reaching
more than 3.3 million students, and we continue to distribute more.
More effective enforcement of current laws togetiier with
continuing education is a proven way to address this issue.
If you haven t seen any of our materials in your schools you may like
copies of our posters. You may also be surprised by just how useful
our guides on talking to kids about not smoking can be. If you'd like
any of these materials, inckiding the display aids used in retail outlets,
please call 1-800-862-2525 or return this coupon to R.J.Reynolds
Tobacco Company, RO. Box S, Winston-Salem, NC 27101.
Na.me
Retailer Education Study, Denver, CO, 1994. Dr. P. John Lymberopoulos, University of Colorado at Boulder.
-■ 4.