t.j.v.;rA'i.Vi daily E OBSERVER THE, SEMI' WEEICL Y OBSERVER 7712 EVENING QHRONIQLE -This great trio of modern newspapers offers the advertiser just what he is seeking the opportunity (tb lay his wares before th? progressive people of the Piedmont Region He is assured of a hearing be cause the people have confidence in these newspapers a confidence born of life-long association of the. people and the newspapers If the rates were fifty per cent higher they would still be cheap when the service is considered the quality and quantity of circulation These papers have a clientele which the advertiser cannot afford to overlook, if he be alive to his own interests if he wants to know that he is getting what he is paying for; if he is seeking the wisest expenditure of his money. THE CHARLOTTE I AILY OBSERVER Reaches the homes of the manufacturers, capitalists and the leading business and pro fessional men in the Pied mont region It is the great family newspaper of the sec tionread by the family It's reputation as a sane, con servative, reliable newspaper is enjoyed by few newspapers in the land E5 Subscription $8 the Year f ':?tXi pxfjh I . t !"' 1 11 'P 11 i , , .-t I ' --- I f t . -, 1 1 .n.rtr 1 in ,.tlli nU whv. hmm ".7r . -mm THE SMI-WEEK-LY OBSERVER goes to the farmers the class that is now forging to the front rank in wealth and im portance, folks who do not take a daily paper. It reach es them the day of publication and is read by the whole household, from the lord of the manor to the dairy maid. Subscription $1 the Year The Evening Chronicle covers the local field thoroughly. If the advertiser has anything to offer the people of Charlotte, this, the leading afternoon paper in the Carolinas, is the logical purveyor of his wares, MR. ADVERTISER: Instruct your agents to use this great trio use It yourself for awhile and then measure up results with any other advertising you are doing. Let the results speak for themselves. s lb 2V "t i r 11 7itiir 1 v 'i. -, ' ... .

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