VAGE EIGHT
THE ASHEVILLE TIMES
m a jh Ei s
M me n
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i FoMe of Life
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thelfortunes ofa world; are Jseing wrought.
Never have men of any age seen what we are
seeing Never have changes so violent, so tremendous,
so rapid, Tin the entire structure of national, business, ,
and social life heaved up the very foundations of the
world.'. Never have so many new problems, so many
demands for readjustment, thrust themselves upon men
and women for. settlement. '
Things big 'with fate are happening fast. They
are arousing violent prejudices, with clashing opinions
in "every assembly and in every newspaper where the
minds and hearts of men find expression.
The need for exact information is imperative. Clear
understanding of what is going on is indispensable. Busy
men and wromen throughout the' nation are demanding
to know the real facts and the real meanings of them.
Confusion, uncertainty, mistake, lack of correct infor
mation may mean disaster, to their dearest interests.,
"Why, in all this turmoil of events and jangling
voices, are two million of the best citizens of America
turning, each week, to THE LITERARY DIGEST? .
Why are more than 282,000 manufacturers and
merchants reading it closely? It is not devoted espe
ciallv to factorv or trade,
Why do more than fifty thousand physicians and
more than forty-six thousand lawvers buv the THE
LITERARY DIGEST? It certainly is not a medical
journal, nor is it given over to discussions of law.
Why is it bought regularly by more than eighty
thousand officials of the United States Government. State
and Municipal officials, officers in public service compa
nies, bankers, contractors, builders, and engineers ? It
does not specialize in any of their particular affairs. ,
Why do' more than a hundred thousand newspaper
editors, publishers, superintendents of schools, educators,
libraries, colleges, and professional men subscribe for
THE LITERARY DIGEST? It is not planned particularly
for them, nor for the many thousands of brokers, real-,
estate dealers, or other special classes of active men and
women who are. finding it their most valuable magazine.
One all-controlling reason must be given. We're - in
a world crisis. America has taken up the greatest bur
dens that can come to the richest, strongest nation on
earth. All of us, business men, professional men, officials",
and laboring men, are, first and4 last, Americans, and
these tasks and problems come straight home to'- usV
Our blood and our treasure are called into this supreme
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how to , adjust our business, our homes', our personal
lives to the new conditions. There is no time for round
about, fragmentary, or unreliable information? There
is no strength. to waste in prejudice or partizanship ;
Nowhere, except in THE LITERARYDIGEST, is
it possible to find all the vital news of world events
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of men and women, newspapers and - magazines from
every land in this great, throbbing world of. action.
THE LITERARY DIGEST is the one satisfying
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Lord , Northcliffe, Publisher of the London Times,
speaks with reason, then, as well as authority', when he
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pensable 'weekly publication in the" world.''
' THE LITERARY "DIGEST has searched foryoT'the
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THE LITERARY DIGEST has reached into the
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THE LITERARY DIGEST stands close to the
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a' world's mighty labors, and striyings, and discussions',
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f Thought"
f rTl9
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MONDAY, DEC 10, 1917