I THE ALAMANCE GLEANER
VOL XXXIX.
A HAPPY
HOME
Is one where health abounds.
With Impure blood there cannot
be good health.
With a disordered LIVER there
cannot be good blood. "*
Ms Pills
revivify the torpid LIVER and restore
its natural action.
A healtJiy UVTTJ means pur*
btrxxl. ——-m.
Pure blood means health,
health means happiness.
Take no Substitute. All DrugglgU.
T profbssional . TARDS"
B. COOK,
Attorney-at- L«w^
GRAHAM, ... . K; c.
Offloe Patterson Building
ftocpnd floor,
DAMERON & LONG
Attorneys-at-Law
B. W. DAMBKON. L J. ADOI.PB LONO
'Pbone MO, j Ttioue luOH
Pledßio it Building, Ilolt Xlcholsou Iltdy.
Purling ton. N.C. |. Graham, N. C.
bit. WiLl S. LOW, Jil.
-I/ . .
. . . DENTIST ...
Graham - • - North Carolina
OFFICKin^IMMONS^T!ILDIN(,
- AflOß A LOWO J. ELMER LONG j
LONG & LONQ>
attorney a and Counielori Ht L -w i
GRAHAM, N. *\
JOHN H. VERNON
Attorney and Counaclor-at-Law
PONES—Office USJ Residence 331
Burlington, N. C.
Dr. J. J. Barefoot
SI'FICE OVER IIADLKY'S STOIIE
Leave Messages at Alaman'ce Phar
macy 'Pbone 97 Residence 'Phone
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Appointment.
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Cash in advance. Apply at The
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Bucklen's
Arnica Salve
THE WORLD-FAMOUS HEALER
OP
Barns,
Dolls, Cuts, Piles,
Eczema, SMn Eruptions, ■
Ulcers, F 4 ver-Sores, Pimples,
Itcb, Felons, Wounds, Bruises,
I Chilblains, Riwjworm,
Sore LIM and Hands,
Cold - Sores,
Corns. E
ONLY GENUINE ARNICA SALVE. B
MOXEYjJAdtfI FIT FAILS. B
gfIoATALLDHUCCIBTS.|
sloo—Dr. B. Detchon'n Anti-Diu
retic may be worth tfwfe to you
—more tp you than (100 il you
have a dhild who soils ■ the bed
ding (rom incontinence 'of' water
during sleep. Cures old said votjhjr
alike. It arrest* the troubl- at
once. SI.OO. Bold by Graham Drug
Company. „ adv.
Mrs. J. C. Cheek of Chestnut
Ridge, Yadkin county was cooking
breakfast, when the children play
ing about the. Move, accidentally
knocked a wooden block from un
der a leg of the stove, the stove
was overturned and Mrs. Cheek
was fatally burned. She died after,
several days ot intense suffering.
• ' EtttHiand Itralag Cared
The soothipg, healing medication
la Sr. Hot/eon'• Eczema Ointment
penetrates every tiny pore of the
skin, deal's ft of ail Impurities—
■top's Itching Instant!}. Dr. Hob
son'. Eczema Ointment is guaran
teed to speedily cure eczema, rash
es, ringworm, tetter and other nn
sighily eruptions. Eczema Oint
ment is a doctor's precsnption,
not an experiment. AU druggisU
or ijy T - " '
! —: 1" ■ ■ — l —' i—
| RELIC OF HEATHENISM
BELIEF IN VAMPIREB 18 MANY
CENTURIES OLD.
» *
Aa Strong Today In Russia and the
Balkan States as It Ever Wat—
Superstition Leada Frequently
to Violation of Graves.
Proofs of the persistence of tho
belief In the reality of vamplreß are
to hand from a small Russian village.
Some three years ago the head of a
family resident there died, and since
that date nine other members of tho
family have also died.
Believing that their deaths were the
result of the roving spirit of their
chief, the remaining surviving mem
bers of the family assembled together
a few evening since, disinterred the
remains, and cut ofr the head, again
burying the body. They hope by this
i means to prevent any further evil
happening to the family.
The belief In vampires can be
traced back for more than two thou
sand years, yet there Is not on record
a single authenticated Instance of a
vampire having been seen by a hu
man being, and there are no data
available by means of which the orl
-1 gin of the belief can be Ascertained
| with tiny degree of certainty.
' These blood-sucking apparitions, or
: 'living, mischievous, murderous dead
bodies," as one writer quaintly term
ed them, were common to all coun
j tries, wnether "Occident or Oriental,
but It was generally agreed that the
I phenomena of vampirism wore to be
seen only in persons cursed by their
parents, excommunicated by the
I church, the illegitimate offspring of
; parents themselves Illegitimate or
1 people attacked by vampires after
death.
I Quite recently there was reported
1 in the 'daliy pI'USB tliu stoiy of a-Hun—
i garian farmer who had dug up the
| corpse of a supposed vampire, stuffed
three pieces of garlic and three
stones in the mouth and then driven
a stake through the body. Servla and
Bulgaria follow closely In the wake
of Hungary, and In the eighteenth
century an official examination of
j many graYes was made, and the re
j port of such examination embodied In
' a public document It states that a
large number of undecomposed bod
ies, undoubtedly those of vampires,
were discovered. In 1863 there was
! an epidemic of vampirism In a Bul
garian village. .
The Inhabitants became so fright
ened that when night set In Instead of
retiring to rest in t&e usual manner,
{ they all' assembled together In one
j central hall to pass the night in com
j pany. "While they were away from
their houses, however, the enraged
vampires entered them, turned every
thing topsyturvy and smeared all the
pictures, ornaments and furniture
with blood and dirt.'
The Russians hold tenaciously to a
| belief in the reality of vampires, but
' they attribute the birth of a vampire
as due to an unholy union between
: a witch and a werewolf, or a devil. In
many parts of Russia watchers re
i main by the dead right through every
! night until burial.
Inspiration Suggested a Way Out.
j It was tho morning after, and be
was telling the fellows at the office
j about it. "Tom and I spent last eve
ning with some friends and were re
turning to our hotel at a rather late
hour. We walked In the middle of
the street, for we felt sq good we
wanted room in which to expand. At
a place where some work was being
done there was a pile of dirt about
fhro feet long and about ten Inches
high. Arm in arm wo made an effort
tto step over the obstruction. We met
with utter failure. Try as we might,
our feet seemed to be too heavy to
I,llft the obstruction. We were
about- to give up In despair and resign
Yourselves to. being marooned on that
; lonely street for the rest ot the night,
when I had one of those rare Inspira
tions that come only to men of geni
us.. 'Tom,' I exclaimed, 'we are
saved; we will go around this pile of
flirt.* And we did." —Kansas City
Star.
I _________
Zeppelin's Adventurous Career.
"Let ns resolve to live long," eald a
German cavalry officer, addressing
comrades who had assembled to cele
brate the seventy-fifth birthday of
Count Zeppelin. ''The evening shad
ows were already gathering when this
man surprised the world with his
work. That sometimes happens to a
man whose morning and noon were
quiet and devoid of adventure, but his
has not been a life of that kind. In
the Civil war In the United States he
barely escaped with his life. In the war
of 1866 be plunged into the River Main,
horse and man fnlly accoutred, and
swam the stream; in the war of 1870
he risked his Ufe by riding unaccom
panied into the camp of the enemy,
and aa a retired general of csqplry en
titled to rest he appeared In h new
role, allowed himself to be laughed at
and then, with a great leap Into the
air, became the most popular man In
Germany."
1 Peculiarities of English Law.
j Women cnunot be lawyers In Eng
land, but they can be queens, mar
shals, champions of gngland, sex
tons, church wardens,' constables,
workhouse governors, returning of
ficers. overseers of the, poor and
shertffs of assize*. And yet the objec
tion of the law society to a woman
entering the legal profession Is that
she Is not a "person." Certainly when
Bagllah law entitles her to fulfill so
many functions she cannot be called
a "nobody."—Rochester Post Bxpaesa
♦—- ...... ■« - . '•
Relief la Ms-Hear*
Distressing Kidney and Bladder
Disease relieved in six hour* by
the "NEW GREAT SOUTH AMEK-
If AX KIDNEY CURE ' It l» a
, surprise on account of Its
exceeding promptness in relieving
t pain in bladder, kidneys and back,
iin male or female. Ri-lieves reten
tion of water almost immediately.
If you want fjui' k relief and euro
this is the, remedy. Sold by Ora
ham Drug Co. adv.
GRAHAM, N. C., THURSDAY. OCTOBER, 30 1913.
FRUIT PEDDLER* ADVERTISES
Milwaukee Vender of Apples, Peachea
and Pears Lets Public Know
About His Goods.
In these days of strenuous compa
tltton It, pays to advertise.
If one is doubtful on this point, ask
Anton, -fruit vender, of Milwaukee,
who furnishes West Water street men
with luscious bunches of Georgia
peaches and Washington apples. An
ton has utilized the means at his
command to let the public know
about his wprcs. His genius should
recommend him to some department
store head as advertising manager, or
at lenst advertising writer, good men
In these lines being reported scarce.
"Just In time to eat for today, to
morrow or next Friday," Is Inscribed
In blue pencil on what was the top
of one of the boxes bf Anton's
peaches. Anton believes In storing
up for the future, and furthermore be
.lleVes tho public should practice his
belief.
1 "Three kinds ot pears, sof(, M., and
hard," readu the next box top. The
"M" of the sign stands for medium,
Anton Informed a questioner. He
says he wants the public to know that
he keeps a largo stock on hand and
can please even tho most fastidious.
One day he staged "a special Bale
on peaches," r sign Informed the pub
lic, while another blue pencil master
piece proclaimed'the lusclousness of
a certain brand of plum. "Wlckson
is the name—a real good one," the
sign read.
"Business Is picking up," said An
ton, as he gaze" proudly at his- dis
play of signs while penciling a new
bunch for another day, while a crowd
of customers attested to tho truth
of his statement that money was
flocking his way.
: "You bettcha advertising pays,* 1
said Anton.
NEWSPAPERS DECLARED REST
Controversy Among Evanevllle (Ind.)
Merchants and Manufacturers Re
garding Advertising Mediums.
*
A lively discussion among a number
of merchants and manufacturers in
Evansvllle, Ind-. as to which was the
most ecqpomlcal method of advertis
ing, has just been ended In favor of
newspapers. Being named to Investi
gate tho matter, J. S. Oliver, advertis
ing manager of a prominent Evans
vllle concern, wrote to twenty of the
most prominent advertisers in the
United States and asked them which
publicity medium, In their estimation,
.was the most valuable—newspapers,
billboards, painted walls, street curs
or direct *
Nineteen of the twenty named news
papers .without hesitation, and a num
ber went so far as to recite their ex
periences in detail and named tho rea
sons for their conclusion. One Arm
had been a persistent and successful
advertiser for thirty years; practically
all of them manufacture articles that
have long been household words
throughout the whole country, and
who have hnd sufficient practical ex
perience to qualify them- as capable
Judges.
) This disclosure has influenced the
I company to appropriate a considerable
sunt to be expended for newspaper ad
vertising.
Eliey know what they are V
Ing about, can be said of all B
;ood advertising men. Z
BEST WAY TO GET PROSPECTS
Hugh Chalmers Points Out Advan
tages of Advertising Columns
to Insursnce Agents.
Tbe qualities of a good salesman
and the Important part played by the
human equation In selling goods were
Impressed upon tho Northwestern Mu
tu»l Life Insurnnco company's agents
at tbe contention at Milwaukee In
an address by Ildgh Chalmers, presi
dent of tbe Chalmers-Detroit Motor
Car company.
"Ono way of getting bold of pros
pects which most Insurance compa
nies overlook and which I tblnk Is th*
be«t. Is advertising.
The advertisement reaches 1,000
people w hero the salesman can *ee
bul one or two.
"Advertising conducts a public
school, while salesmanship gives pri
vate lessons. The object of both Is
to teach belief In your goods, and
when you get down to the bedrock of
the thing, teaching is what we do
when we sell goods or advertise."
A Striking Btory.
F. Irving Fletcher, at a Sphinx club
dinner In New York, told a thrilling
advertising story.
"I once made a bet with a dry
goods dealer," said Mr. Fletcher,
"that he couldn't- spend In * Year on
advertising all be made In that year.
The"man look m* up and sailed In.
"But he lost his bet. [Though his
advertising bills grew bigger and big
ger, he lost. For the more he adver
tised. the more he told, and In th*
end, after starting. eight branch
•tore*, he gave In snd paid me my
money,"
Mr. Fletcher paused, then added
Impressively:
"Any dealer, dry goods or other
wise, who doesn't believe this story,
need only to fry R himself to be con
vinced."
Th* Ad That Wins.
Tbe warm-blooded advertisement,
tbe one that reaches for tbe heart b*-
tort/ It appeal* ta tbe head—win*.
1 English Spavin Liniment removes
Hard, Soft and Caliau.ied Lucip*
and Blemishes from Horses; nisi
blood Spavins, Curb*, Splints,
Sweeney, Hing Ijoui-. Millet,
Soralns, Swollen Throats, Cough*.
etc. t&C une of on/ bot
tle. A wonderful Blemish Cur.'.
Sold l»y Orahim Drug Co. adv.
Mr. H. B. Broughton, for 17
year* superint-rtdent 6f the Bap
tist Tal.emirff Sua(d»;/ se'io'd in
Raleigh haa 1 resigned on account
of hi* health and i* succeeded by
J. M. Broughton, Jr.
...
; WASTE IN VEGETABLES 1
i , i
{ GOOD QUALITIES LOST OURtNO
PROCEBB OP BOILING.
I-' - -
Considerable Pood Valus Rstalned
Whan Steaming Is Substituted for
ths Present General Method of j
Prsparatlon for Tabls. ~|
If we stop to think about It, as many
of us do, It wUI be seen that our usual
methods of preparing vegetables are
somewhat wasteful. The vegetable*
are those foods which give us more
salta and mineral extracts, Iron, etc.,
than possibly any other kind of food.
Theae extracts are dissolved in wa
ter and, consequently, when we cook
our vegetables a large quantity of
water, aqd then throw It away, v*
lose much, If not most, of these valu
able food materials.
I A recent Investigation along this
line has brought out these Interesting
facts: that a great deal of the most
valuable part ot the potato Is lost by
paring, or laying the pared potatoea
In water for some time; spinach, cab
bage and carrots were boiled and
Bteamed and the various differences
noted. |
Spinach lost about 50 per cent, ot
mineral matter by boiling, only 9 per
cent, when steamed.
Cabbage-lost 42 per cent, when
boiled, only 11 per ceqt by steaming.
| Carrots lost only 7 per cent, when
cut jup, but 11 per cent, when boiled
whole.
Potatoes showed a gain ot 15 per
cent, when boiled In their Jackets, as.
compared to peeling and then trail
ing.
I ' Besides these losses of nutrients
there was fotind to be a decided -loss
| In the waste made by peeling both the
carrots snd potatoes.
Since then It has been fodkid that i
7 onr botttmr methods are vary waste- '
ful. I know they are fueltaktng and
tlmetaking \»hen we scrape every root j
vegetable as we do, declares a writer !
in tbe Chicago Inter Ocean. If steam- 1
Ing has been found to be the better |
way, we should try and steam as much {
as possible. Several improved !
steamers are op the market wbioh per
mit several foods to be cooked over
one burner. If we know that steam
ing Is more economical of tbe foods,
and of tbe fuel also, why do we not
steam more and boll les(?
Prsssed Vsal.
! Select a good knuckle of- veal or
any bony piece whlyh has a large pro
portion of gelatin. Wipe the -knucle
and cut into plecen. Cover with two
quarts of cold water, bring it slowly
to the boiling point, skim and let it
simmer slowly for two hours, then
add two bayleaves, twelve whole
cloves, one onion, six peppercorns, one
half teaspoonful of ground allspice,
r a bladet. of mace, salt and pepper to
taste. Simmer one hour longer.
Take out tbe knuckle, being careful
to remove all bone. Dace tbe meat
In a square moid. 801 l all the liquor
until It measures a quart, strain and
add one gill of lemon Juice and pour
| over the meat. Let It stand over
night before using. When ready to
serve turn out on a platter and
, garnish with curled parsley and
1 slices of lemon.
In Handling Matting.
Piece* of matting to look *mooth
when placed on the floor (hould be
matched and lightly (tltcbed together
with strong waxed thread. Get a
I curved upholstery needle, a* It saw*
) more easily than a straight needle.
It Is best to tack tbe matting In the
center at one side, then outward to
1 each end to get It tight along tbe
edge. While a carpet stretcher must
be used to get the matting tight, one
must be very careful not to break the
material. Tacks can be used when
stretcher must be used to get the mat
ting along the seam* to bold It in
place while fastening the end*, but
they should be removed aftar the mat
ting 1* down.
[.
Potato OiMl*t
| Four freshly boiled potatoes sre
1 needed for the omalet. Pre** them
through a rlcer or colander. Add salt
and pepper and four well-beaten egg*,
I yolks and wblte* beaten separately.
Coot In a well-buttered frying-pan,
turning tbe browned slde jently over,
and serve on a hot platter.
> - Baldwin Cak*. .
Baldwin cake call* for one cup and
one tablespoon of flour. I will s*nd
whole recipe: On* cup of cugar, one
third cup of butter or ibortenlng, one
half cup of milk, one oup and on* ta
' blespoon of flour, two eggs (leaving
out the wblte of one (or frosting!, two
scsnt teaspoons of baking powder.
, Quick German Pudding.
On* pint ot flour, on* cup of milk,
two teaspoon* of baking powder, salt,
one egg- Put tb* batter Into a flat
tin, cut apple* Into thin dice* and
press tbem Into the batter, placing
them In rows, then iprinki* them
srlth sugar and cinnamon, or nutm*g,
and bake until apple* ar* well don*.
Beef Loaf.
Two sounds of raw beef pat through
. tbe grinder, Sve cracker* ground, on*
cup milk, butt*r also of *gg If thar* I*
no fat In beef, one egg and a IltUe salt
and pepper. You can add aa .onion
chopped If you Ilk* the flavor; bak*
slowly two hour*.
For-Ensmel Pan*.
When washing enam*l pan* never
use' soda to remove stain*, but apply
salt, rinsing tb* paa afterward with
j warm water.
A M»r»cloa»JCacap*
j "My lilt to boy had a marvelous
' eseapai" writes P. F. Baft lams of
Prince Albert, Cape of Good Hope.'
i "It occurred in the middle of the
'night. He got a very severs at
| Lack of the croup. Aa luck would
have I t, I had a large bottle of
Chamberlain'* Cough Rctm-il/ in
tbe house. After following the dj
treetions for an hour 3nd twenty
minutes he was through all dan
ger." For sale by all dealers, adv.
KNOWS THEM UKE OLD CHUM
Kansas Man Fumishsa Conoluslvs
Proof Thst H* Is Psmillar With
ths Wsys of the Turtle.
"Some time ago," statad Stanley
Livingston Mutahaw, the accomplished
phllosophloogltatorialist, "some one
asked, In the Speaking the Public
Mind department, 'Who Knows the
'Ways of the TurtleT" 1 have been too
bnsy to take up the subject promptly,
•but I beg to answer now: 'I dot' I
employed a turtle to build a shed for
me. He arrived each morning from
15 to 46 minutes after beginning time,
quit for noon at a like period prior
to the customary hour, arrived late
after his frugal repast, and yawned
and called it a day before he was due
to do so. During ths Intervals when
he was lingering around he communed
with other turtles who came and hung
about, deriding my favorite style of
abed, and laid off now and then to
eat a watermelon with them. Once
he fancied there was a Are away off
somewhere and went to see. Several
times he either felt a strange Illness
stealing over him or thought he was
going to feel one and sat down In
the shade until he When
he worked at aU he drove an occa
sional nail, deftly Interspersed with
borrowing tobacco from the other tur
tles, dropping his tools and climbing
down after tbem and forgetting for a
spsce to climb back up again and ar
guing about the hellish way In which
the poor are growing poorer and tho
rich growing fatter. Finally, having
sufficient wages comlpg to htm to en
able him to cease forking tor a week,
he quit in order to' visit with some
of his wife's kin who had opportunely
arrived at his house. Thereat, really
needing the shed, I completed it my
self. Of a verity, I know the ways ot
the turtle!"— Kansas City Star.
WOMEN IN FIELD OF LABOR
Otatlatlea Show Ftmals Workers to
Bf on ths Incrssse Throughout
Great Britain.
The Textile Mercury of Manchester,
England, states In a recent Issue that
textile trades have always provided
more employment for girls and wom
en than for boys and men, and that
during the present generation female
workers have Increased In other
trades as well.
According to the Mercury there are
now employed In various- occupations
In the United Kingdom about 3,000,000
females of all agos besides the 2,000,-
000 engaged In domestic service.
The employment of many Is,of a
non-productive character, and yet the
number of female factory workers in
creases, as many of them enter occu
pations formerly fully monopolized by
men, besides which a large part of the
work formerly performed In dwelling
houses has bean transferred to the
factory system.
It has been found more difficult to
effect organisation among female em
ployes than men, and a comp#atlvely
small proportion of female laborers
have united with the trgde unions.
Polltloal Prophscy.
All men are IntulUve prophets. This
Is part of their proud claim to the
possession of reason looking before
and after. On all sides one meets
happy warriors professing to see In
current events only what they fore
saw and predicted. Especially In pub
lic affairs are the most unlikely Sauls
found among the prophets. Who of
us has not been drawn aside by a man
bearing none of tbe outward Insignia
of a prophet, who begs his bearer to
mark his words as he proceeds to
unroll the book of fate? His favor
ite field is political campaigns. He
wilt tail you who la going to be elect
ad and why. Near and far his eya
rolls In a fine frenzy, and his fore
cast* are as universal and sweeping
and—we regret to say—^usually as In
accurate a* those of th* old-style al
manac. D**plte frequent ludlcrou*
confounding* by the *v*nt, this kind
dr prophet oom** up smiling after
every failure. He Is stayed by no
consideration of DrtiWbllltr or the
doctrine of chances, ¥d& openly flout*
tbe maxim not to propheay "onless ye
know."
English Caat Biggest Ingot.
Tbe blggeet Ingot ev*r cast In th*
world baa Just been turned out by a
Sheffield, England, company, accord
ing to the Engineering and Mining
Journal. It Is designed for admiralty
purpo*** snd Is cast of acid open
hearth ateeL.. The f*at was accom
plished without accident and stands
aa a record In the production of *t*el
Ingot*.
It U 14 feet long, 7 feet 1 Inch
mean diameter over flat* and 7 feet
Inches mean diameter over corn era.
New Y*rfc and London.
Th* population of Oreater New
York Is, in round number*, about
1,000,000; that of Greater London
about 1 £OO,OOO. Tbe old Engl lab town
seems to grow a* rapidly a* Ita young
rival on thla aide of the Atlantic,
hot, unlets " a miracle Inter,*n**,
which I* not likely, the Yankee town
will eventually catch up with and go
by the ancient city, of tbe Briton*.
At present, however, London baa ev
ery reaaon to fe*l satisfied with the
race
Nsw and Valuable Farm Product. ,
An Interesting new farm product,
the "baetato," la a hybrid between an
Irlab potato aad a red beet. It ha*
th* aha pa of a potato, tbe meat being
a deep purple. Great poaslMUtles are
claimed for the product a* a food.
A fanner Bt Sliver Spring* station.
Or*., I* experimenting with tbe hy
brid.
Chronic I>),prpala
The following unsolicited testi
monial should certainly, 09 sn(f,
clent to give hope and courage
to persons afflicted,, with chronic
dyspepsia. "I havf been a chron
ic dyspeptic for years, and of all
the medicine I have taken Cham
berlain's Tablet* hive done m 1?
more good- than pftylhiiip euie."
says W. (1. Mi'Kson, No ' Bher-'
man St., Horncl!*vilie, Ji. Y. ,
For, *alc by all dealer*. adv. j
' * ~ ; V ..'' ***■'-. . ,
The Friendly Storekeeper. |
When I wss selling kerosene I al- ]
ways tried to hold a dignified, yst
gracious misn, not servile, yet not
cold. If someone came to buy s quart
of coal oil at my ahack, I didn't cry,''
"Hello, old aporti" and slap him on |
ths back. I wore a calm, Inviting t
smlls of peace, good will on earth,
and handed him his Jug of lie, which ]
was his money's worth. ]
I didn't csll him Dick or Tom, If :
such his nams might be, for custom- |
era will haatsn from the man too
fresh and free. I didn't ask him If his i
wife and kids wsre feeling fine; the
private matters of his life were no '
concern of mine. Respectfully I
treated him and raised no useless t
coll; and whsn his lamps were grow
ing dim, he csme agalirwor oil.
If he desired a while to talk of Csb
bages and kings, f scratched my gray
and time-worn' block, and talked of
kindred things. *"tf ha had worries
which hsd dlshsd his soul and msde '
him glum, I didn't chatter till he i
wished me esnt to kingdom come.
And so I got what I desired—the
trade of scores snd scores of people
who were sick snd tired of sleeks snd i
of bores. To all such men they said i
"Aroint!" and left an aching void;
they knew that In my coal oil Joint j
they would not be annoyed. i
You may have etacka and atacks of I
goods, but if you do not note your !
patrons' charactere and mobds, you're '
apt to loss your gost. Your prices i
msy be woiidrous low, but If you're
fresh and part, your fav'rlts customer
will go elsswhsrs to buy his shirt
Dont work sgsln the wesry Jest thst
In Its whiskers stsnds; don't Issn
upon s patron's brsast, or paw him
with your hands.
How popular that merchant wight, i
all wool and three yards wide, who'e
slways gsnlsl and polite, reaerved and
dignified!
—Walt Mason, In Byatem.
ASTOR ADVERTISED IN PAPERS
i
Early Ads Show That Founder of
Big Fortuns Realized Value
of, Publicity.
The removal of the Vesey street
end of tbe Astor house to facilitate
the building of the Broadway-Lexing
ton avenue subway recalls the timn
when the first John Jacob Astor was
very anxious to rent this corner for
a dry goods store, says the New York
Bun. He owned the entire block, five
old dwellings, which he bought at
various times. The block to tho
north, now the site of tbe Woolworth
building, was then the home of Major
Philip Stone. So well did he think
of the business - possibilities of this
corner thht he paid to have hi* views
made public through the advertising
columns of the New York newspa* 1
pers. If one will look in the files of
some of New York's dallies In the
early part of the last century there
will be round many advertisements ot t
Mr. Astor concerning this corner, atid 1
for that matter other corners In New
York'that he controlled. Mr. Astor,
even In those early days, was aware
of the value of publicity. His Idea of
bflslness was directly opposed to the
'methods of aecrecy pursued now by
the Astors.
In the New York Gazette ot about
this season, 1813, appeared the follow
ing advertisement' "To let for one ,
or more years, a pleasant situation |
and an excellent stand for a dry goods I
store, tho corner house of Vcsey
street and Rroadway. Inquire for
particulars of John Jacob Astor, cor- i
ner of Pearl and Pine streets."
*o+o+o+o+o+o+o+o+o+o+o+o+o
+ As for advertising, every- o
X body's doing It. It Is In the air. T
o+o+o+o+o+o+o+o+o+o+o+o+o+
Realty Advertising Psys.
, The right kind of advertising helps
the house or lot salesman morn, than
he generally thinks. Just let the av
erage company discontinue their ad
vertising and note the vehement pro
testa that will come from the sales
men themselves.
I The advertising, though, should
placa the prospect In a receptive
frame of mind before he sees the
salesman. There should bo nothing
Involved—no misstatements, no con
torting'of words or disposition which
1 tbe reader cannot comprehend clearly.
! Tbe advertising should make tho
reader want that particular piece of
property. All the salesman will have
to do then I* U>. verify tbe advertising
by showing the prospect that every
thing claimed la true and then take
! the money!
[ Advertising makes prospects—more
often It should make sales. The client
In a measure should respond to tbe
.ad fully or almost satisfied to pur
chase. Every fact, every appealing fea
! ture about the property In tbe ad
leaves Just that much Isss for the
salesman to aay. It makss his sale
that much easier.
Any company that advsrtisaa heav
ily makes money for Its salesmen. Any
cofflpsny that doea not advertise :
makes the work for the salesman In
finitely more difficult I
|
Newspspsr Msy Refuse "Ads." |
! Thst newspspers have a right to
decline advertising when they deem It
objectionable, even If It Is submitted
to them under s yearly contract. Is
'the effect of a decision banded down
recently In tbe district court at Sc.
Psul, Minn. Tbe case csme up when
a local department store was sued by
l a local psper to recovsr money due
under a yearly contract, which the
store management had declared void
because certain portions of IU adver- 1
Using copy bad been rejected by the
paper.
A Ceatlr'aad Rgfcrlive la\atl> e
A mild, gentle and. effective,
laxative is what people tli.naml
when sufft-rin* from- oensiip it 100. 1
Thousands swear by Pi. King's
New Life. Pills, iiugh Tollman of
San Antonio. Tex. ,writes; ''They
are, beyond Question, (he b;-st pills
mv wife and 1 have ever Ink en.
Thev never cause pain. Price i-5c
at ail iirtiggi»ts or by mfilL 11. E.
Uuckleh .£ Co,' Ph'lsdcffiWa or
, gi, Louis. For sale by all '
ers. adv.
LEAVE CONDIMENTS TO CHEF
Visiting Frenchman Bitterly Criticises
. American Habit of Balting Food
Placed Bfcfore Them..
"It l» easy to see that moat of these
multimillionaires don't know what de
cent cooking la."
And the French counteaa, shrugging
her white and pretty shoulders, let
her eyes rove disdainfully over the
Newport dinner table, with It orchids
and Its gold plate. a
"Why do you say that, madameT"
a multimillionaire inquired.
"Becausd," rejoined the countess,
"the minute a dish Is set before you
you all rain salt on It. You all, with
out exception, rain salt on every dish."
"Well?" said the multimillionaire as
he rained salt calmly and generously
upon his chaafroM de glbler. "Well,
what of ttr
"There, look at you," cried the
eouatees, "salting a chaufroid de gl
bler, to which a. £hef has dovoted six
or seven hours of his best talent! And
you salt It without even tasting It
first! That Is to say, you are u«od to
bad cooking, to opseasoned cooking,
that as a matter of course you take
this cooking to be bad.
"Mon ami," said the countess Im
pressively, "when a ohef sees a diner
salt or pepper a dish he's in despair—
he's in despair as a painter would be
If the purchaser of his painting took
up a brush and added &• little tnoro
greeji to tho grass or a little more blue
to the sky.
"Good French cooking needs no ad
ditional seasoning at table. They who
season It, Ilk« you multimillionaires,
without so much as tasting It first,
don't know what good French cooking
It. Were 1 a chef I'd rather wdrk in
a Marseilles eight-sou table d'hote
than In your kitchens of tnarble and
glass."
HARD TO TRICK MODERN BOY
| Ml ,
Cleveland Man Thought H« Could Do
I It, but Ha Has Altered Hla
Opinion Somewhat.
1 There are ways of doing things.
I That Is elementary and axiomatic wis
dom, and yet people are slow to act
upon It. Take the case of the East
C'.levelander, who haa a garden and a
small boy, says the Cleveland Plain
Dealer. Tills man said to his wife the
other day^
"Emily, we aren't going to have any
aweet corn this season If we don't
take better care of It. I wish you
would persuade Robert to take a morn
ing from his baseball and swimming
and got after that corn patch."
' "I tried to," sighed the mother, "but
ho Just won't do It." * . _
"Tell him you'll give him a quaVter
to do It."
| "1 did. I said Just yesterday, 'Rob
ert, If you'll cultlvato that corn and
get all the weeds out of It by noon I'll
give you a quarter to put in your
bank.'"
I "Oh, pahaw! That's not tho way to
do it! Call him In here and I'll fix
It. Robert, have you got any sport
ing blood In you? Will you take a
small bet? I'll bet you a quarter you
can't get that corn hoed before noon
today."
I "I got you," says Robert. Then, as
a look of triumph spreads over his
father's face, he adds: "Hove you got
any sporting blood In you?"- j
j "I sure have, Robert."
"Then I'll bet you a half dollar you
win the bet. I'll bo at the ofllce this
noon and collect." ,
The corn Isn't hoed yet.
Bullet With Wings.
Tests have been luadn In Germany
with a special projectile Intended to
repel.dirigibles and designed not only
to pierce a gas envelope, but also to
set flro to the gas. The projectile,
fired from an old model of German
rifle, Is provided with llttlo wings
' that open In flight under the Influ
ence of a spring.
An ordinary bullet leaves such a
small hole In an envelope that tho
gas escapes through it but slowly.
The wings on the Improved bullet
tear a bole of appreciable eb.a lu tho
fabric. What is more, they retard
the bullet sufficiently to cause a fric
tion device to Ignite fulminate con
tained In the bullet It Is said that
experiments conducted at Neumanns
wald gave encouraging results.—Sci
entific American.
Christine Nflsson Seventy Year* Old.
Christine Nilsson, ftfhioufl a quar
ter of a century ago »« one of the
world'* greatest lyrical and dramat
ic artiste, recently observed ber sev
entieth birthday anniversary at. liur
summer borne near the village of Hua
■aby, Sweden, where she v. a* borp.
184), the danghtpr of a poor peasant.
The once famous singer i« known in
private life aa the Countess do Mi
randa. Since her retirement from
professional life some 28 year* ago
sbo has divided ber time between tbe
south of France and her native Swe
den. The Count Angel M'ninda, who
was her second husband, dl d In 1902.
Woman Teacher's Good Work.
Mrs. Cora Stewart, originator of
the "moonlit schools" In Kentucky, (la*
taught more than a thousand Illit
erate adulta to read and write Inside
of two years. She began ber cam
paign In September, 1(11, with the re
•nit that every school In Rowen coun
ty now conducts classes every moon
lit night of the year, excepting Sun
day*. The puplla range from six
years of age to well along in tbe
eighties. In fact, a woman of eighty
six was among Mrs. Stewart's first
night pupils. The work tbiu begun
baa spread to elgbt other counties and
Mda fair to wipe out Illiteracy In the
Kentucky noun tain*
Oovejnor Craig has pardoned
Ciias. Hubbard of Robeson county,
serving 42 months for assault with
deadly weapon. Hubbard was con
victed in 1897, served eight months
and e&caped. fled to Atlanta
where he spent 14 years. Then he
was discovered and brought back.
He has been in prison now 13 mos..
a satisfactory prisoner t and is said
to have lived very, quietly and in
a law abiding manner while in
Atlanta.
■ 9 .
,
troths ' j •
Indigestion
Dyspepsia
'"'Kodol
When your stattieeh cannot properly
digest .food, o! lueif, it needs •little
assistance—and this assistance la rea&
tly supplied by todol; Kodol aaaita the
stomach, tiy te.nporarilj digesting 1 all
of the f'iod In the stomach, eo that th 4
itomaeu may re.it and recuperate. .'./
Our Buar?.aUe.3for kwGl 'h
f*u trr vm twneflr«»d —tbe druggist wfil M
. Mice reti ra yf .r mon*y. l>on*t beaitate:
inurtfot will you K*v.»l on theae terr j
r&e dcilar tot • co' ran •. i times a* mjcj
*« the fcw bo*o* \n prepared it th«
es r.t £. a * Co.. CuW%
Gratia in Drug Co. 3
The
lit SLY
OIISEuVH 1
Subs crip lion Rates
Daily .... $6.00
Daiiy and Sunday 800
Sunday ... - 2.00
' The S mi-Weekly
Observer J
Tiles. and Friday - 1.00
The Chariot!" Daily Observer, is
sued I'Jtt'ly and Sunday is the leading
"newspaper between W.ishiugtofa|D..
0. and Atlanta, Oft. It gives all the
news of North Carolina besides the
complete Associated Press Service,
The Serai- Weekly Observer issued
>n Tuesday and Friday for $1 per
V 'ur the reader a full report ol
the week's news. The leading Semi-
Weekly erf tho State. Address all
order* to
Observer
COMPANY.
CUARLOTTE, N. C.
UVES OF CHRISTIAN MINISTERS
Tliis book, entitled as above,
"oj i" r 2e> i memoirs of Mln
•st i* Christian Church
willi hi , leal references. An
interestiivolume—nicely print
•;d ai •! '' «L Trice per copy:
cloth, *" ; trilt Lop, $2.60. Pf
.11 ■!' f ir,i. Orders may La
*«nt to
P. J. Kkrnodle,
1012.fi. Marshall St.,
Hiehmond, Va.
)i dt i ■ tiiwy !«• left at this office. '
——
| i ? 1
i? Cerdafl
The Woman's Tonic I
m irz K m. 1
i ri in one l»ay.
Take Lax at fro Bromo Qiiniue
Tablets. All refund the
ouj!ii.*y if it s tj cure, E. Wj
I iroV'''!i sigmnur© is on each be :.
-S ti nts, aa'.'j
Striking a match to light hifl
pipe while riding to Shelby witM
seven bales of cotton, young Mr|
Lorenzo Peeler of Cleveland earns]
very near losing hie' entire ioatfi
of the staple. He had reached
(own and the fire department sevl
i ll the lo id after It was partialtjfl
burned.
r—
touknvtt What Voe Are
When you take Grove's T»St»tjgfl
Chili 'lonie formula n
plainly piin'r-i on*, e
showing li;jt it Js Iron ind Qu!s
nine in a tasteless* form.
cure, no pay.—s9c.
Governor Craig has granted 3
pardon to North Benton,
on a twelve month's
Wilkes county for retailing*
pardon is conditional on the'wH
ment of a fine of $l5O and givfoj
a SSOO bond for good behavUS
This action is on the recooiflH
dation of physicians, who giveH
as their opinion that Benton vM
' die if he is longer imprison«g|H
They Make \ou Fee 4 J
The pk Jo-int purgi'UveiejflH
produced by (
iimy
body sad niind which ihev
I mate one fee 1 joyful, ranfl
Iby all dealers. ~
/H