History Of National Newspaper Week
By Ben D. Martin
President, Newspaper Asso
ciation Managers, General
Manager, California News
paper Publishers Assn.
"In the light of world con
ditions today the American
public should be appreciative
of the freedom of the press in
the United States."
"....Since this freed<jm of
the printed word is peculiar
in this country, it appears
wise that American news
paper readers be impressed
with the reliability, integrity
and enterprise of their news
papers so that this condition
might be continued."
Part of a resolution passed
by concerned newspapermen
30 years ago. equally ap
plicable and meaningful to
day, marked the launching of
a national campaign to 'ob
serve National Newspaper
Week.
The traditional belief of
American newspapermen that
preservation of or form of
government could only be in
Fa
APPRECIATION SALE
October 6-11
FCX 8-8-8
FERTILIZER
sale
$|29
50-Lb. Bag
LIGHTWEIGHT
LAWN CART
SM.E 5^75
4} Cu. Ft. Capacity
PEAT MOSS
4 Cu. Ft. Bale $2 .19
6 Cu. Ft. Bale 3.39
PINE BARK MULCH
3 Cu. Ft. $l\29
Unico 4- Door
HOG FEEDER
SALE SJg95
OL-2 - 2 Ft. Length
? UNICO AUTO
BATTERIES
HD24C
1 2- Volt $19 .49
HIM n. -re
6- tol t It .75
36-Month Warranty
UN I 00
FENCE
CONTROLLER
SOLID STATE
AC-MO DEL 5^ ?95
SALE
SUPER DELUXE
LAWN RAKE
SALE $2*'
2H Spring Steel Tine?
HOG
TROUGHS
1 Ft Size $2.39
2 Ft. Sire 3.29
i( Ft. Size 5 .59
LAWN GATE
With Scroll
SALE 25
3 FT. * Y FT. SIZE
CLEAR
PLASTIC FILM
(it Mil.)
3 FT. WIDTH $1 .35
* FT. WIDTH I .79
Per IOO-Ft. toll -
SEED SOWER
SALE
Heavy Duty Model
( For Fertil izer. Too)
$t.t?4
Garden Type
Wheelbarrow
SALE 5^70
3 Cu. Ft. Capacity
39- IN. 1 2j GA.
Field Fencing
* sale $18.49
U-IN. 2k* MESH
W EL DEB WIRE . ,
FENCING . . $13 .95
1 2- FT. 5-PANEL
STEEL GATE
St L 95
SALE
16
UNICO REAR
TRACTOR TIREI
1 1 *214 *48 95
Plus Fed. Excite Tax
I5i GA. NIGH TENSILE
BARB WIRE
SALE
SPRAYERS
3} Gal.
Size
$g95
1} Gal. Size $7.69
ALL PURPOSE
TARPAULIN
( 12-Ounce)
*14"
12 Ft. x U Ft. Size
SALE
UNICO MARK IV
AUTO TIRE
8.25x1* White Wall*
65
SALE
>22
Pint Fed. Excite Tax
FCX
TRACKDOWN
Rat aid Mouse Poison
|C
59'
SALE
1-1 b. Plastic Bag
Plus Other Bargains/
LOUISBURG
fcx service
SAM WOOD, M?r.
L Bichett Blvd. Louisburg, N. C.
sured by maintaining an in
formed public, informed
through a free press and not
through government license
or flat, prompted the forma
tion of the annual obser
vance-.
What actually triggered
National Newspaper Week
was the "Blue Eagle", a
symbol proposed by Franklin
Delano Roosevelt's National
Industrial Recovery Act
(NRA) to serve as a "seal of
approval" for newspapers and
newspaper advertising.
Believing this the fore
runner of dreaded govern
ment licensing to operate
newspapers, managers of a
number 6f state and regioijil
newspaper associations
adopted a resolution in 1939,
establishing the annual NNW
observance "to recognize and
re-emphasize the important
function of newspapers in the
everyday lives of people."
Such state-by -state events
prevailed until October 16,
1939, when thp Newspaper
Association Managers
adopted a resolution pro
posed by the late John B.
Long, then general manager,
California Newspaper Pub
lishers Association, calling for
a nationwide event.
On October 1, 1940, the
first National Newspaper
Week began.
Theme for NNW that first
year was 'The Press Consti
tutes the First Line of De
fense in the Battle for the
Maintenance of Democracy."
Publishers were urged by
the five-man NAM-NNW com
mittee and the officers of 25
state press associations who
were helping promote the
project to write editorials
proclaiming newspaper week,
prove the dependability of
war and diplomatic news to
the public, sponsor news
paper plant visitations for the
public, use pictures of the
newspaper staff and news
paper functions* during the
week, cooperate with clergy
in planning programs featur
ing freedom of the press, dis
play newspapers from foreign
countries, showing the dif
ference in press freedom be
fore and after a dictatorship
is established, and carry local
advertising success stories.
The week was endorsed by
the National Editorial Asso
ciation, the National News
paper Promotion Association,
the Advertising Federation of
America, and the American
Association of Advertising
Agencies By the time it be
gan, NAM estimated that
$l-million well spent, most
publishers and NAMers
agreed. Their effort to in
crease public appreciation of
the freedom and tradition of
American newspapers was re
warded. not only in a de
crease in restrictive legislation
affecting advertising but also
in an increase in attempts by
other groups to get the public
to know and properly value
their country's newspapers
For example, in 1942 Sigma
Delta Chi. the professional
journalistic society, started
marking historic sites in l
journalism.
By 1942 the program for J
National Newspaper Week
had expanded, with the chair
man of the committee assum
Home
(Continued from Page 1)
ers work with the operator
and the residents regularly
and that an annual fire in
spection is made of the faci
lity. Sanitation and re-licens
ing inspections are also made
by a visit of a Consultant for
the Aged from the State De
partment.
Services for the residents is
supplied as needed by local
doctors and the county Heal
th Department nurses and a
dentist visits the home on a
regular basis. Mrs. Harris said.
Mrs. Harris, who does li
censing for the county for
boarding homes, works with
six individual boarding facili
ties in the county, including
family care homes.
In Service
SYLVESTER H. SPIVEY
Ft. Bragg, N.C.(USATCI)
- Army Private Sylvester H.
Spivey of Company B, 8th
Battalion, 2nd Brigade has
9cored "expert" with the
M-14 rifle here. He acheived
his "expert's badge" by hit
ting 60 or more targets out of
a possible 84 while Tiring on
the Training Center's Record
Firing Range.
Private Spivey is the son of
William and Mary F. Spivey
of Route 2, Box 401, Frank
linton, N. C. .
ing more duties in what to
mail in the kits to newspapers
and why lo contact tor added
participation. The Canadian
press jumped into the act. as
did the Graphic Arts Educa
tion Association, then the In
ternational Circulation Man
agers Association, which in
stigaled the establishment of
Newspaper Boy Day on the
Saturday of the week. In
1954 another single day ob
servance was added to NNW,
Religion and the Press Day.
appropriately held on Sun
day. In 1957 Publishers' Idea
Exchange and the National
Newspaper Promotion Asso
ciation joined the band. In
1960 Journalism Education
Day was set for Monday .
Throughout the years con
tests of one type or another
were used to supplement the
NNW program. In 1943 the
Graphic Arts Educational As
sociation sponsored a high
school contest for the design
of an emblem symbolic of
Freedom of the Press. In
1948 NAM itself announced a
competition between papers
to see which one put forth
the best promotional program
for NNW. The objective was
for papers to inform the pub
lic regarding freedom of the
press based on the NNW slo
gan that year: "the right to
know is the key to all your
liberties."
your riiiancial outlook
BY GEORGE P. HINCKLEY
TRAVEUtRS FINANCIAL PLANNER
Q. 1 ha>c a tough job decision lo make ? and I'd like to hear ho* j
an expert would call the plays on this one! I'm a rarpenter ? have,
been on my own in a prosperous suburban town, for two years now . j
Built up a good trade. Now have an offer from a big
contracting firm. Which would yon pick for the
long pull? The secure base of a bin company? With i
insurance benefits and pension plans? Or the risk |
(and the challenge) of y our own small shop? Y.O.R.
A. I don't think anyone else can tell you ,
whether you're a "company man" or a "pri-J?
vate operator." That's for you alone to decide, _
But wv ran predict that the field of home-building, mamTen
ance and repair is scheduled for a period of unprecedented de
mand in the seventies. By then, we'll have seventeen million
teenagers turning into their twenties and heading for the
young married homemaker stage. If you're interested in pen
sion plan for the self-employed investigate the' Keogh Act,
which allows you to invest a percentage of your year's earnings
tax-free, as long as it goes into a bona tide retirement plan. Why
don't you. get together with your local ?Travelers Insurance
man? He's had intensive grounding in financial planning and
can give you some interesting information oil the4subjeet. You
Bound as if you'd like the challenge of being your own man. if
so, now's a prime time to try it. The population figures alone
can prove to you that public deftvand for good carpenters will
go right on building.
(J. I'm a professor of economics tn a small mid-western col
lege ? and my students' favorite project is our monthly open
discussion meetings'. We throw open one subject for discussion
and get everybody's divergent views. The next topic will be:
"The four ages of man ? financially speaking." Would you
give us your concept of these "Ages of man" ? and how to cope
with each, as they come along? Prof. Z.J.
A. The secret of almost arty situation that involves finances is
always preparation. Any Age of Man can result in the unex
pected tomorrow. In dividing a man's life into four separate fi
nancial plateaus I'd select Kducation, Job Orientation, Job
Maturity and Retirement. His education must represent fore
sight and planning. on the part of his family, before it.cari come
to pass. His early career yean most often coincide with mar
riage, a first home, starting t family ."Maturity cun tneati the
education of urown children and a rttisiNlifltandiani>?)f hvmg
generally, ana retirement - '.opefully, a time of comfortable
and secure years. At ever; stage, he'll In? better off with
qualified financial planning advisors. It takes some pretty
astute brainwork to look ah ad in times like our own inflation
ary period. But, for future .ecurity, it's a was/.
Yes, we II pay you 5 1 /4% on savings certificates of $5,000 or more when
held to maturity. *
PLUS we II compound your dividends quarterly af the 51/4% rate.
PLUS we II pay you your dividends by check each quarter if you like
PLUS your certificate is automatically renewed each six months.
PLUS your savings are insured by the Federal Savings & Loan Insurance
Corporation. .
PLUS your savings are always available when you want them with
accumulated passbook interest through the last dividend period. Immediate
withdrawals with no written notice
Get 51/4% PLUS for your savings at First Federal!
FIRSTWFEDERAL
(^latwnad <7<r?s/
t or MCKT MOUNT
Ml NORTH MAIN STRBBT IN LCKJISBURO
Member Federal Savings * Loan Insurance (Corporation
i n ,
.l.j:
Wrecks
Wrong House
Asbury Park, N.J. ? An
occupant of a three story
building, watching a demoli
tion crew, could stand it no
longer and called the apart- j
ment owner to tell him the
crew was tearing down the
building It was a case of the
wrong address and they
caused nearly 85,000 dam
ages to the building.
? ? ? ? ? ? ?
About the best test of a
man's religion is the life that
he leads.
Train Wins Game
Syosset, L.I. - Playing
"chicken" on the Long island
Railroad tracks resulted in
serious injuries for Michael
Sacks, 15. He waited too long
to pull his head away from an
oncoming train and received
multiple fractures of the skull
and lacerations of the head.
His friend called police after
the accident.
One trouble with the race
is the number of people "who
know how to read but have
not learned how to think.
T- STRAPPED
and Terrific
ft
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goer Special little perfs with
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$10.50 to Sit. 50
(fM.Crtl HKOlrf mi to >.7ft
BUSTER
BROWN.
LADIES & MISSES 00 A
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LADIES PERMANENT PRESS
COTTON RAYON q QQI
DRESSES Size Up To 24 '/2 w?T # |
Regular 12.94 San 4.02
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Carpets
TWcfc Pil. aw X IIVj'
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LONG SLEEVE LADIES & MISSES
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, 5.94 i
Hot fabric Hint
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WW
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