Diet Pepsi
can do better
without them
NEW!
BETTER TASTING!
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J dietpepsi
m SUGAR ADDED-NO CYCLAMATES! '
Soon you will be enjoying a new, better
tasting Diet Pepsi-Cola with a "touch" of
real sugar and no cyclamates.
* * *
Recently there have been some unsettling
news reports about the artificial sweeteners
(calcium and sodium cyclamate) used in most
low-calorie beverages and a number of other
food products. In effect, the reports related
possible health hazards to human beings that
could result from the consumption of cycla
mates. >
Although the sweetener has up to now en
joyed approval by the Federal Food and Drug
Administration, no consumer should be asked
to worry or wonder about the food or drink she
buys for herself or her family. This is especially
true of soft drinks which people buy for pleas
ure more than nutrition.
A New Diet Pepsi
# "
Diet Pepsi-Cola, which has become the na
tion's most popular diet cola, was formulated
in part of cyclamate^ and was so labeled. But
Pepsi-Cola Company cannot in good con
science offer its customers any products about
which even the remotest doubt exists.
We have immediately formulated a com
pletely new Diet Pepsi which is not only free of
cyclamates,but which tastes noticeably better
than our previous product. The secret is sugar
?pure, natural'sugar? but an amount soinsig
nificant that people who watch their weight
will be drinking and enjoying a true diet cola.
And new Diet Pepsi offers a genuine cola taste
remarkably similar to Pepsi itself.
Is It Safe For Diabetics?
F or some people even a teaspoon of sugar is con
sidered harmful. We are carefully labeling new
Diet Pepsi cartons and wraps in bold type (see
above) to warn diabetics and other persons
who must restrict their intake of sugar that
the new product has SUGAR ADDED. If you
are such a person, we suggest you drink new
Diet Pepsi only after consulting your doctor.
Where And When Can You Get It?
We are moving just as fast as production and
distribution facilities permit. Within a few
weeks, people in this area will begin noticing
our new Diet Pepsi cartons in their favorite
stores. You will recognize them by a bright
yellow band containing the words: SUGAR
ADDED-NO CYCLAMATES! The same
band appears on the label of non-returnable
bottles. And, the phrase appears in a red-out
line rectangle on the back of Diet Pepsi cans.
What About Other Diet Cola Brands?
We believe and we hope that other soft drink
companies? making diet colas or other diet
flavors? will follow Pepsi-Cola's lead by de
veloping cyclamate-free beverages. Obviously,
we take some satisfaction in our own readiness
and technical skill. But, the soft drink indus
try as a whole has never been reluctant to mod
ify its products for the benefit of its customers.
, 0
NEW DIET PEPSI. TRY IT.. .SOMEONE WILL BE WATCHING!
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