EXP Even the superb quality which you have long associated with the name Cadillac is no ade quate measure of the merits of the NewV-63. The simple truth is that Cadillac has ad vanced its own standards and achieved, in this car, heights of quality which are strictly net#. Your attention is directed, particularly, to these three elements:— The Nen? Cadiitac V-Type 90°, 8-cyfiftder engine—^harmonized and balanced by entirely new principles of de sign to a degree of smoothness unapproached in automotive manufacture. * Neil? Body