Carolina Watchman (Salisbury, N.C.) /
Oct. 29, 1931, edition 1 /
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CAROLINA BEVERAGE CORPORATION
INTRODUCES CARAVAN GINGER
ALE WITH 1,000 PRIZE CONTEST
Chevrolet And 29 Cash
Prizes Go To Winners.
Salisbury, N. C., Oct. 29.—It is
evident that more people are coming
to recognize the healthfulness of pure
ginger ale. However, due to the ex
cessive cost of most ginger ales, a big
part of the public have been deprived
of this excellent and healthful drink.
The Carolina Beverage Corporation
set about fourteen months ago to per
fect ' a pure quality ginger ale which
could be sold for Jc. After the formu
la was perfected they wished to ascer
tain that the public really wanted such
a ginger ale. CARAVAN was put on
the market in a small way. Public de
mand was almost instantaneous. In
Winston-Salem, for instance, CARA
VAN soon took the lead over many
old established ginger ales. Similar suc
cess has been met with everywhere
CARAVAN has been introduced.
The company, after ascertaining the
public wanted CARAVAN, decided
to introduce it with a $1,000 prize
contest. Uppermost in the minds of
the executives was a contest so simple
that even a child could understand
and enter it. Therefore, the question,
w nat in your opinion, are tne i
points of superiority in CARAVAN
GINGER ALE,” became the theme
of the contest. No work or worry is
required. The entries are simply turn
ed over to some merchant who sells
CARAVAN GINGER ALE.
The judges in the CARAVAN con
test are V. Paul Rousseau, Executive
Secretary, Charlotte Merchants Asso
ciation; Rufus Shore, National Adver
tising Manager, Winston-Salem Journ
al-Sentinel, and J. F. Hurley, Busi
ness Manager, Salisbury Evening Post.
The contest advertising is directed
by The J. Carson Brantley Advertis
ing Agency, Salisbury, N. C.—Adv.
Betff Cattle Move
To East Carolina
Approximately 3000 head of beef
cattle moved from western North
Carolina into the eastern part of the
State during the fall of 1930 where
crop farmers fed the animals and sav
ed some of the best for breeding pur
"We believe that equally as many
animals from the western part of the
State and from southwestern Virginia
will be purchased by eastern Carolina
growers this fall and winter,” says L.
I. Case, animal husbandman at State
College. "A number of carloads have
already been shipped and indications
are that many others will move into
this territory in the next few weeks.
The east has a good crop of forage and
hay this year and this rough feed may
be used in the production of beef in
addition to adding valuable fertility
to the soil.”
FALL BEST TIME
TO APPLY LIME
While crop rotations will modify
to some extent the time of applying
limestone to soils, usually best results
are secured when this material is ap
plied in the fall or early winter on
"Farm roads are in better condition
in the fall and the operator can get
out over his fields easier than he can
when the land is wet and muddy in
the spring,” says C. B. Williams, head
of the department of agronomy at
State College. "Much of the rush of
farm work will also be over after the
crops are harvested. Lime applied at
this season on plowed land will be
thoroughly mixed with the soil by the
action of rains, snow and freezes and
being thus incorporated into the soil,
the lime will satisfy the needs of the
soil before another crop is seeded in the
Mr. Williams says the crops that us
ually will respond to liming and re
ceive the greatest benefits are red,
crimson and alsike clovers, alfalfa,
lespedeza, cowpeas, soybeans and hairy
vetch. The yields of cotton, corn and
small grains will also be materially
increased by the use of lime when
these crops are grown in rotations
where suitable legumes are included.
If part of these legumes are plowed
under the use of limestone will be more
North Carolina Has
14,226 Miles Of
North Carolina on January 1, 1931,
had a total of 14,226 miles of surfac
ed "local roads” the United States bu
reau of public roads has announced,
which was one-third of the total re
ported mileage of local roads in the
The state had a total of 45,091 miles
of local roads at the end of 1930, the
During 1930 there were 1,712
miles of local road surfaced.
In the entire United States there
were 3 5,883 miles of county and
township, "local,” roads surfaced in
1930 and the total surfaced in the
United States was 467,338 miles.
"Love Clinic,” Plan
Of Northwestern U.
Chicago. — Northwestern Univer
sity, of Evanston, is going to open a
love clinic with branches in both
Evanston and Chicago.
Couples contemplating marriage
may take their troubles to the clinic
and get a "stop” or "go” signal from
Couples already married and won
dering if they made a mistake will be
Prof. Arthur J. Todd, head of the
department of sociology,' will direct
the clinic, the’ purposes of which will
be to make folk happier and enable
Professor Todd and his associates to
gather a greater collection of facts to
enrich the sciences of psychology, so
ciology and economics.
Lois P. Dowdle, writing in The
Progressive Farmer and Southern
Ruralist, suggests the following men
ues for meals for school children:
One deviled egg, 1 bread and but
ter sandwich, 1 fig and nut sand
wich, 1 apple, milk.
Two sandwiches of sliced cold roast
meat with a leaf of lettuce in each,
a few potato chips, a stalk of celery,
dried figs, and spice cake.
Two sandwiches of brown bread
'and cottage cheese, 1 chopped cucum
ber and mayonnaise sandwich, an or
ange or apple, and a piece of candy.
Broiled ham and crusty biscuits,
raw vegetable salad, baked apple, milk.
One scrambled egg sandwich, 1
peanut butter sandwich, radishes, ap
ple, milk, gingerbread.
One sandwich of cold meat, 1 cream
cheese and jam sandwich, dried figs,
One sandwich of chopped hard
cooked egg, cream of tomato soup
and saltines, orange, chocolate bar.
Two chicken sandwiches, celery,
rice pudding, dates.
Two nut sandwiches, apple and cel
ery salad, crackers, cup custard.
Boston brown bread and butter
sandwiches, baked beans, ripe toma
to. annle tart.
Two chopped bacon and whole
wheat bread sandwiches, peaches,
Two chopped salmon sandwiches,
cold slaw, lemonade, raisins.
Two ground ham sandwiches (on
whole wheat bread), grated carrot and
pineapple salad, a large tomato, cup
One cheese sandwich, 1 tomato
sandwich, potato salad, milk, 1 piece
of chocolate fudge.
Biscuits and fried chicken, chopped
fresh fruit (either as salad with may
onnaise or slightly sweetened for des
sert), milk, cake.
Chopped watercress on whole wheat
bread and butter sandwiches, cream
vegetable soup, apple, nuts.
Peanut butter sandwiches, banana,
fruit gelatine, milk.
Baked ham sandwiches, raw vege
table salad, hot cocoa or cold choco
late milk, cup cake.
One cheese sandwich, 1 egg sand
wich, cold slaw (or lettuce salad),
canned peaches, cookies.
One pimento and cheese sandwich,
1 jelly and nut sandwich, I apple,
A cutie can’t think of anything
being urged to dress to look modest
when it’s the style to dress to look
like the last word in boldness.—Cin
(This column published weekly in the
interest of the Ex-service men of
One hour and a half ago I wrote
those two words preceding, since then
I have been busily engaged in sapping
through four inches of solid bone in
search of an idea. All the tricks known
to sprout an idea have been tried; such
as rolling up my sleeves, pulling my
love lock, scratching my left ear with
the right hand, rolling my eyes until
the ,east eye lists to port, while the
west eye pours tears into the starboard
scuppers. Nary idea has it hatched yet.
And all this time the skipper has been
sitting by grinning like a mule eating
When I wangled this job it looked
like duck soup to me, just one measly
little column a week, a mere bag of
shells, nothing to it, why didn’t they
give me at Teast a page, a measly page
would hardly be space sufficient to
cate for the snappy articles I intend
ed to write. And now look at me,
one hour and thirty minutes of incu
bation, and I am still gaga. Yes sir, me
and O. O. McIntyre both think this
writing game is a tough spot.
Say, Buddy! have you and the war
den joined for 1932 yet? Well if not
why not and when? You pay your
Legion dues, and while doing that add
a buck for the Slim Princess’ Auxil
iary dues. The ladies are on the war
path seeking scalps for their wigwam,
and your own fair frail should side
with her sisters, just to show the
world she can, if for no other reason.
Sure, I know that 1932 has not ar
rived as yet, but the new year starts
now, and while you are always receiv
ed with open arms, there doesn’t seem
to be any good reason to delay join
ing up. The quicker you enroll the
longer it will be until you have to
pay again, if you have any Scotch in
you that -should be some inducement.
We need your membership, Buddy,
it bears weight, lots of it, and we need
weight right now, to win the battles
that must be faced now and for many
cold wintry months to come. Rowan
county is filled with widows and or
phans, helpless and hopeless, unless the
American Legion fights for and with
them for the necessities ^of life, they
will be cold and hungry. Some of
them will possibly and probably die
for lack of warmth and food. A few
men and women cannot do it all, it
calls for the combined efforts of ev
ery ex-service man and his wife, his
mother, his sisters. There is a place for
each of us, work for twice the
strength we can hope to mus:er, are
you with us or against us? Our goal
for October 20th, was 250 paid up
members, we had 180 on that date,
and have gained in strength each day,
come on, come in, JOIN NOW, LET’S
Don’t forget about registering the
names and locations of graves of de
ceased ex-service men, with the Sam
uel C. Hart Post. This information
will assist us in our efforts to hold
suitable memorials on annual memo
rial day, and may at some later date
be the means of securing the bene
fits for dependents that will accrue
from time to time. Thousands of
claims are disallowed each year because
of the fact that positive grave loca
tion cannot be made. We hate to
think that the nearest of kin, and
i BILIOUS ■
"I have used Black- I
Draught. . . and have ■
not found anything I
that could take its I
Place, i take Black- I
Draught for bilious- I
ness. When I get bill- I
ous' * have a nervous I
headache and a ner- ■
mus, trembling feeling I
’hat unfits me for my I
vork. After I take a jf
ew doses of Black- I
>raught, I get all I
Ight. When I begin I
> get bilious, I feel I
red and run-down, I
id then the headache I
id trembling. But I
lack-Draught re- I
Yes all thls.”_ff. 0% I
ndrix, Somerville, Oo." ’ I
Por indigestion, con- I
pation, biliousness, I
Thed Fords I
friends, are not sufficiently interest
ed to make certain that this informa
tion is filed. But the response to our
request has so far pointed that way.
"Be ye not unmindful of these who
-have departed for in time thou wilst
Our Service Officer is always at
the disposal of the ex-service man and
his family. If you have a problem
bring it to him, if you' are in doubt
as to your status he will set you right.
His service and the service of every
man in the Post is free, without obli
gation of any kind, call on us.
The Lance Corporal.
Make Land Fertile
Dean Schaub Advises
Now that North Carolina is closely
approaching the production of needed
food and feed crops, little expansion
in this direction may be made by farm
ers looking for substitute crops for
cotton and tobacco. The next step
therefore is to fill the land with hum
us and organic matter so that it
might be put into a high state of fer
tility looking to better .days in farm
"We do not think that cotton
growers may turn successfully to the
production of tobacco next season,”
says I. O. Schaub, director of the ag
ricultural extension service at State
College. "We do think, however, there
is a great need to build up the . fer
tility of the soil so that it may pro
duce more profitable acre yields in the
future. There is little cash to be ob
tained in producing cotton and tobac
co anyway and the man who has
grown all of his food and feedstuffs
is in a good position to plant legumes
so as to add to the fertility 'of his soil.
The beginning should be made this
State of North Carolina, County of Rowan_
in the Superior Court.
Thelma Hopper Smith
Herbert E. Smith
The defendant above named, will take not
ice, that an action entitled as above has been
commenced in the Superior Court of Rowan
County, for an absolute divorce from the
bonds of matrimony on the grounds of adul
tery( without fault on the part of the plain
tiff, and the defendant will further take not
ice that he is required to appear before the
Clerk of the Superior Court of the County
and State aforesaid, at the courthouse in said
County on the 24th day of Nov., 1931, or
thirty days thereafter and answer or demur to
the complaint in said action, or the plaintiff
will thereafter apply to the Court for the
relief demanded in said complaint.
This the 21st day of Oct., 1931.
B. D. McCUBBINS,
Clerk Superior Court.
State of North Carolina,
In the Superior Court.
County of Rowan.
Mary B. McCluney, Plaintiff,
Foster McCluney, Defendant.
The defendant, Foster McCluney, will take
notice that an action as above entitled has
been instituted in the Superior Court of Row
an County for the purpose of obtaining an
absolute divorce from the defendant on statu
tory grounds, to-wit: that plaintiff and de
fendant have lived separate and apart for
five successive years, next preceding institu
tion of said action, plaintiff having resided
in said County and State for said period, and
the said defendant will take further notice
that he is required to appear before the Clerk
of Superior Court of Rowan County, North
Carolina, at his office in Salisbury, North
Carolina, on the 16th day of November, 1931,
and answer or demur to the complaint on
file within thirty days thereafter, or the re
lief therein demanded will be granted.
Dated this 15th day of October, 1931.
B. D. McCUBBINS,
Clerk of Superior Court.
CLYDE E. GOOCH, Lawyer.
SALE OF VALUABLE REAL ESTATE
Pursuant to the provisions contained in a
certain mortgage executed by Henry A. Kes
ler and wife, Laura Kesler, to L. J. Mesi
more dated and recorded in the Register of
Deeds Office of Rowan County, in the book
of Mortgages number 81, page 304, default
having been made in payment of indebted
ness therein secured, and at the request of
the holder of the note and Mortgage therein
secured, the undersigned Mortgagee will ex
pose for sale at Public Auction, for cash,
at the Court House Door in Salisbury, on
SATURDAY, NOVEMBER 14th, 1931
AT THE HOUR OF 12: P. M.
the following described real estate:
Situated in Gold Hill Township, Rowan
County, adjoining the lands of Mrs. A. B.
Clemence, J. A. Kesler and others. BEGIN
NING at a stone on Mrs. A. B. Clemence
line: thence North 2-*£ degrees East 23.90
chains to a stone on J. A. Hester’s line: thence
North 86 degrees West 16.30 chains to a post
oak ; thence South 2 degrees West 7.15 chainB
to a stone; thence South 45 degrees East 7.08
chains to a stone : thence South Heo'i‘ee'1
East 12.30 chains to a stone on Mrs. A. B.
Clemence line; thence North 87% degrees East
9.18 chains to the BEGINNING, containing
29 acres more or less.
For back title see deed from Luther M.
Beaver and wife, Mary C. Bearer, to Roy W.
Misenheimer and wife, Lillie D. Misenheimer,
recorded in the Register of Deeds Office in
book No. 167. page No. 209. Also see deed
from Roy W. Misenheimer and wife, Lillie D.
Misenheimer, to Henry A. Kesler and wife,
Laura Kesler, recorded in Book No...,
This October 16, 1931.
L. J. MESIMORE, Mortgagee.
Pursuant to the provisions contained in the
mortgage deed of trust, registered in Book
No. Ill, page 16, made by J. F. Carrigan,
J. A. Sloan and wife, Carrie C. Sloan, for
the protection and benefit of the undersign
ed on the 31st day of July, 1928, default
having been made in the payment of the
debt, which said mortgage was given to se
cure, the undersigned will sell at public sale
for cash at the Court House door in Salis
bury, North Carolina, on Saturday, Novem
ber 14, 1931, at 12 Noon, the following prop
A certain tract of land known as the Mc
Cubbins and Harrison Mill property or Mill
Bridge Roller Mill property, and bounded as
BEGINNING at a stone in the public road,
runs thence S. 27 deg. W. 4 chains to a
stone; thence S. 16 deg. E. 1.70 chains, cross
ing Mill Race to a stake in a ditch; thence
with ditch S. 72 deg. E. 1 chain N. 85 deg.
E. 1.70 chains, S. 62% deg. E. 1.75 chains
and S. 86 deg. E. 2.10 to a stake in the creek
as it meanders; thence N. 39% deg. E. 2.75
chains S. 60 deg. E. 25 links and N. 85 deg.
9.80 chains to a stake at the Bridge; thence
with the public road as it meanders to the
BEGINNING, containing six acres more or
For back title reference is hereby made to
the following deeds registered in the office
of the Register of Deeds for Rowan Coun
ty in the following Books of Deeds: Book
No. 79, page 86; Book No. 79, page 58; Book
No 79, page 57; Book No. 120, page 134;
Book No. 197, page 149; and Book No. 203,
Terms of sale CASH.
This, the 14th day of October, 1931.
GEO. R. UZZELL, Trustee.
T. G. FURR, Attorney.
Iredell Club Boy
Max Culp, 4-H dairy calf club
member from Iredell county has been
awarded a two-year scholarship at the
North Carolina State College for his
accomplishments in this project dur
ing the past three years.
"Max began his calf club project
three years ago when he purchased a
pure bred Jersey heifer at the South
Carolina state sale,” says L. R. Har
rill, club leader at State College. "His
financial record for the past season
shows the value of his original calf
and its off-spring to be $5 50. He has
sold $57.50 worth of milk and won
$83 worth of premiums, making a to
tal value of $691. In addition to these
returns from his calf, Max won the
Jersey Calf Club gold medal for the
best showman at the 1929 State Fair;
two gold medals for the best showman
and the best fitted animal at the 1930
State Fair, and, the silver medal for
the high score in judging Jerseys. At
the recent State Fair, he. was again
awarded the gold medal for the best
Burlington.—The recent city of
Burlington bond issue of $145,000,
offered with the approval of the city
finance commission, was sold to
Thompson, Ross and company, and
John Nuveens and company, of Chi
cago, according to records on file in
the municipal building.
The selling rate was 5 1-2 per cent
with a premium of $419.50 above par,
Raleigh.—Twenty per cent of the
workers available in North Carolina's
larger cities are unemployed and an
estimated total of 178,016 persons
available for work in the state are out
of jobs, a survey by the state depart
ment of labor reveals.
TYPEWRITER RIBBONS —Spe
cial for a limited time only—we
will install a new ribbon, oil your
typewriter, clean your type, all for
$1.00. Phone 532.
Rowan Printing Co.
Shoes rebuilt the better way. All
kinds of harness, trunk and suitcase
Phone 433 113 E. Innes St.
DR. N. C. LITTLE
AT STARNES JEWELRY STORE
Two nicely furnished homes, 1022
N. Main St. and Second St.
LIQUID OR TABLETS
Relieves a Headache or Neuralgia in 30
minutes, checks a Cold the first day,
and checks Malaria in three days.
666 Salve for Baby’s Cold
LOANS WITHOUT SECURITY
$5.00 to $40.00 Quickly Loaned
SALARIED PEOPLE NEEDING FIVE TO FORTY DOLLARS IN
STRICT CONFIDENCE, WITHOUT SECURITY, ENDORSE
MENT OR DELAY, AT LOWEST RATES AND EASY TERMS.
CO-OP FINANCE CO.
202 WACHOVIA BANK BLDG.
SALISBURY, N. C.
KEEP YOUR CAR IN GOOD CONDITION . .
-: WE SPECIALIZE IN :
BRAKE SERVICE — RADIATOR SERVICE— PREST-O-LITE
BATTERIES — BATTERY SERVICE — GENERATORS &
STARTERS — IGNITION PARTS FOR ALL CARS —
MOTOR REBUILDING — WRECKER SERVICE.
Give Us A Trial, Regardless of What Your Trouble Is!
UNCLE MOTOR SERVICE, INC.
"SAME LOCATION, SAME MECHANICS FOR 8 YEARS”
| Join The D. A. V. |
-f (Disabled American Veterans of World War) g
* Office Over Main Street Drug Store j3
| SEE ANY OF THE FOLLOWING OFFICERS: I
•; Walter C. Loman, Geo. W. Koontz, Robert L. Van Poole, 8
Wm. Saunders, Bostan A. Young, Claude W. Watson, Boy den g
| L. Holthouser, Robert L. Hoover, Albert S. Saffrit. §
I aS*«m„co. I
I «T THE COED SNap C0. I
I coai°°D “** r° iw °^mODT PU£L! I
I At> COKE> and wood
I PHONES 1JS4 a , , GER EVANs’
I diamonds JEWELER—.
I SEEECT your Christ
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