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Efird's Mail Order Business it the Largest in the Carolina.
Efird's Mail Onfer Business is the Largest in the Carolina.
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EnapproacEable
eoiaomy
Bargains That Await Your Coming
THE NEWS AND OISIVLK
E
Sale
u
M EFIEDi -jrr
I 1
: . . . .
of Silk and Dress Goods
.
utumn Exposi
tion
SEFIEDl-.
Beautiful Silks and Satins in the
Plain and Fancy Weaves.
This year, above all others, when extravagance
and waste must be avoided, you should devpte
even more than usual care in the selection of
e-very detail of your wardrobe. The dresses
you buy and rarely ever wear is the really ex
pensive dress. A dress of EFIRD'S silks or
satins has a soft lustre, a beauty that makes it
suitable for afternoon or evening wear, and a ,
quiet dignity which makes it appropriate for
shopping or other occasions on the street. Its
rich colors in plains and stripes make attractive serviceable suit blouses and chic
separate skirts. We will show you how we can save you money if you will inspect
our stock before buying.
; We Say We Can Save You Money Make Us Do It!
36-Inch Colored Meaaaline Durable and
Lustrious; $1.85 Value; . d 1 Afl
During Economic Sale .... vl ifO
36-Inch Chiffon and Plain Taffeta in all
colors ; $1 .75 and $2.00 Values iDur
ing Economy Sale
L $1.38 $1.48 $1.68
36-Inch Fancy Plaid and Striped Silks
in all the Rich Jew Fall Shades; $2.00
Values.; During Economy Sale
$1.48 $1.68
36-Inch Belding Satin, in all desirable
colors, $1.75 value; During (tl o 0
Economy Sale P 1 iuO
36-Inch ' All Silk Satin. An economic
piece of goods; $2.25 Value f 7C
During Economy Sale P 1 O
36-Inch. Made in America Taffeta. Sec
ond to None. Write for samples; $2.00
Value ; During Economy
Sale ,
$1.48
364nch Efird's Money-Back Taffeta. The
best - known to . man.. Absolutely Fast ,
Colors. Very serviceable; $3.00 Value;
Durinsr Economy nrf
Week ......... 4.D
Fall Silks, in All Shades; 36-inch. Splen
did Quality. Selling for $1.50 per yard.'
During Economy Sale, however, vr
have decided to let these go r O
for .......... 98C
Odd shades in 40-inch Silk Crepe de
Chine; During Economy aq
Sale .. .................... VOC
40-Inch Crepe de Chine. Beautiful Lus
trous Silk in the light and dark shades
for street and evening wear; $1.50 and
$2.00 Values; During Economy Sale
$1.38 - $1.68
40-Inch Georgette Crepe. Beautiful new
shades, strictly up-to-date ; During Econ
omy Sale
$1.48 $1.68
40-Inch Satin. Extra heavy for skirts.
Durable quality in the season's best col
ors; $3.25 Values; During d0 Cf
Economy Sale $OU
White Satin of Heavy Silk. . Very much
in Vogue; Washable Goods; During
Economy Sale '
$1.75 r $1.98
40-Inch Washable Satin, in White, Flesh,
Blue, and other desirable colors, for
skirts and dresses; During r q
Economy Sale OC
36-Inch, All-Wool, Cream Serge. Small
stock with factory unable to supply more
at present; $1.50 Value; Dur- nC
in Economy Sale T 5OC
J50-Inch Cream Serge
-at
52-Inch Cream Serge
av . .
. . . .
$1.69
$1.75
Oar prtcm ara the mm ta
eat-ef4ewa caeteaera at (key
ra la aar caaatar aajtra.
Our Malt Order Dcpartaiaat
la at year aenrlce.
36-Inch Wool Serge in many colors, In
cluding Green; During Eeon- or
omy Sale . .. ... ODC
.Colored Velvets 36-lnch, in all desir
able colors for Costumes; T CA
During Economy Sale .... PadU
fiiirds
Shoes
and
Hosiery
DRESSES
$12.00 and $15.00 value SILK DRESSES These are the
season's newest effects, made of GO AC and
Georgette Crepe and Satin effectJ)0.7J
$9.95
Satin, Taffeta in Black, Taupe, and Copen- (IC 7C
hagen. $20 values at.. PlDlD
Satin and Georgette Combinations in Black (in nr
and Taupe. $15.00 values at tplaaaau
SKIRTS
Our new skirts are exclusively consistent with up-to-the-minute
fashions. Fine French Poplin, in Black, Blue,
and various other colors. Gathered in back. Belted
effect. $7.50 and $8 values f gg and gg
$5.00 Panama o AQ
Skirts at ....1 w $L.UO
COAT SUITS
The season's newest and smartest models inSerge, Pop
lin, Velour, Tricotine, ete-. Beautifully tailoredAlt' de
sirable colore
$14.50, $17.50, $25 "J,r' $75
WgATEItOATSA-mea4uheaMiM for sef-
vice and comfort. Extra heavy, A AO fQ nr
all wool 4.a70 POaa7J
COATS Plush, Velour, Broadcloth, etc. Heavy Fur
Collars and Cuffs. (OO 7C 7C n QC
Every style $CiLlOy tPaViafU P3D
$1.25 GINGHAM DRESSES Fast colors, good iQ
quality Gingham 4C
Pleated Skirt with emblem trimmings.......
ed Skirt with emblem trimmings
HOSIERY For Women $1.00 value in pure Silk Hosiery.
Good wearing quality in Tan, White and Black. Q
During Economy Sale . OOC
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$1.50 value Full Fashion Hosiery. Double toe
and heel. White and Black. Economy sale at. .
CHILDREN'S HOSIERY Heavy ribbed
serviceable. During Economy Sale at. . .
$1.00
.rr.25c
MEN'S SHOES-Engliflh Shoes Hunmetal In the New
Fall Styles; Serviceable ... . . . . .$4.50, $5.00 and $6.00
Men's Work Shoes Kangaroo Blucher. .$1.98 and $2.98
BOYS' SHOES Boy Scout and School Shoes
$1.48, $1.98 and $2.25
These shoes are highly serviceable and are made of good
wearing materials.
School Shoes for the small children. , , .$1.48 and $1.98
208 Fayetteville St.
SHOES
We like to be known as a family shoe store
a store for everybody and we feel that
we've built up that reputation.
The school children, business men, mothers, collegians
and their older and younger relatives can all find proper
lasts in our new Fall lines.
Our prices show our 'determination to refrain from
"profiteering." You'll find our values most unusual
for times like these. . -
WOMEN'S SHOES Boots: Gray, Plain Toe, High Top,
Low Heel; $8.00 and $12.50 values; offered during
r.'... ......... $6.75 $9.95
Women's Heavy Shoest Good values at $1.48, $1.98, $2.98
Girls' School Shoes Pullman Shoes for Girls. Gunmetal
and Kid; $3.50 values; ofTered during Econ- Q QQ
omy Sale at ..,,,... !)., 70
Our Bargain Shoes We are selling this" BhoeonouF
counter only; $3.00 value; but our Special
Price during Economy sale. . . .
$12.50 values in Field Mouse, Medium Heel,
Cap Toe; during Economy Sale.
Tan Walking Shoes for Girls Light and Dark Tan, Me
dium Heel, Cap Toe; $7.00 to $8.00 values; offered dur
ing Economy Sale for . . V . . . . . .$5.00 and $6.95
Empress Shoes Gunmetal, Blucher, and dQ fin
Button; Medium Heel. Bargain at ; 3a70
$1.98
$8.95
RALEIGH
lore
North Carolina
EFIRD SELLS FOR LESS
BY MAIL" '
Toar arder filltd larac da ra.
ceiTfd. Tea mo.t ba aalia
H ar ar mosey refnaded.
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