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’ Thfe is an appeal to the self interert of North
CaiTd^Doans in every section
of the state.
How would it affect you individually if $100,000,000 a year could
be added to the wealth produced in this state each year?—if the
purchasing power of our people as a whole could be increased by
that amount, which would, in turn, percolate through the chan
nels of trade, leaching all business and professional classes,
farmers, the building trades and every group of our people?
♦ ♦ ♦
North Carolinians are sending more than $200,000,000 a year to
other states for products which are being, or which should be,
produced on the farms and in the factories of this state. This
huge amount of money is literally supporting hundreds of fac
tories in diversified lines in other states. It is supporting liter
ally thousands of workers in other states. These workers in
clude industrial workers, fanners, miners and others.
It is consen-atively estimated that if North Carolinians would
intelligently patronize each other more than one-half of that
$200,000,000 a year could be kept at home and added to the
productive wealth of this state.
If our merchants and consumers all over North Carolina will
insist upon handling and consuming North Carolina agricultural
and manufactured products in preference to similar products
imported from other states it will mean greater prosperity for
our farm population and for literally thousands of North Caro
lina industrial workers. Our merchants, our banks, our pro
fessional people and others would have their purchasing power
increased. It will mean a larger measure of prosperity for all of
us-there is no interest in the state that would not be benefitted
in some measure as the result of this increased purchasing power
and increased prosperity.
This is an individual proposition, and cur people are gradually
coming into an appreciation of what intelligently directed indi
vidual effort will mean in this campaign for a greater, a better
and a more stable and permanent prosperity in North Carolina.
A large proportion of our merchants are patriotically, and with
a realization of self interest too, giving preference to North
Carolina products; and our consumers are more and more in
sisting upon North Carolina produced. commodities. If our
people had been educated to the importance of following this
policy years ago the depression would have infinitely less effect,
would have caused less distress and suffering in North Cai-olma
than in any state in the Union.
LET’S KEEP AT HOME THIS $109,000,000 A YEAR OR
MORE TO THE ADVANTAGE OF OUR INDUSTRIES, OUR
FARMERS, OUR BUSINESS INSTITUTIONS IN GENERAL,
OUR WORKEPvS IN VARIOUS INDUSTRIES AND TRADES,
OUR PROFESSIONAL PEOPLE-OURSELVES-EVERYONE
OF US,
\j
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; the nuinber of consumers of electricity has in-
creased'the cost of electric sehrice has r^dly
decreased until today electricity is the cheapest com
modity on the American market.
W HILE the cost of commodities in general has in
creased, the downward trend of electric serv
ice has continued. No family, even those in the most
modest circumstances, need deny themselves the com
fort, convenience, and the various other advantages
that come through the liberal use of electricity.
E lectric service means more than mere comfort
and convenience. It means the conservation of
precious eye sight; it means the saving of time and la
bor and the conservation of food products and the
health of the family.
A dequate and proper light makes it easier and
pleasanter to read, work and study to say noth
ing of protecting the eyes and saving doctor’s bills.
T he radio brings aiFendless variety of entertain
ment, and musical and educational features.
T he electric refrigerator brings not only food and
health protection, but assures a greater variety
in diet and the saving of food stuffs formerly wasted.
T he electric range, with its clean, controlled heat,
saves the housewife countless hours of arduous
kitchen duty—and makes the kitchen comfortable and
attractive.
T he electric iron, coffee percolator, washing ma
chine, the suction sweeper, food mixing machines
and other electric appliances save time and labor and
give added time to the housewife for rest and recre
ation and for other duties that are pleasanter and, in
many instances, more important than house work it
self.
E very family is obligated to itself to investigate
just what electric service may mean to it in com
fort, in health, in convenience and in the saving of la
bor and time.