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VOL. XXX, NO. 8 ' l*ubli8hed Mon!fej^^^
Wtafi
[fll WMESBORO IS
iTJ—
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’.''T^ ;■
- T,
■f--. r
of City Is One of Service
h^S^pIying Market To Producers
L-V'
•And Consumers; Large Trade Volume
et. Center For Farm and Forest Products; Merchan-
' dising Service Adequate To Fill Demands of Peo
ple In Wilkes and Ad jmning Counties;
Good Banking Facilities
bilities as agricultural counties.
Those who visioned a town
where North 'Wlkesboro now
stands realized that the people
of Wilkes and adjoining coun
ties. a vast area, would need a
market for the products they
By DWIGHT NICHOLS
_ North Wilkesboro is a trading
r» l>y virtue of its strategic
'^F^J^atlon, its large trading area,
the varied industries carried on
in and around the city, its lines
of communication and transpor-.
tation, and because a merchan
dising service superior to that of
any other town in the extreme
northwest portion of North Car
ina.
Vi.sion or rounders
It was in 1890 that men of
the past generation visioned a
town on the spot where North
Wllkeeboro is now located. The
founders of the town at that
time knew that the country was
growing. People were rapidly set
tling along the fertile valleys of
the Yadkin river and its many
tributaries. North and west of
the ground on which North W il-
kesboro was founded and beyond
the Blue Ridge mountains sturdy
pioneers were developing a
splendid area with great possi-
had to sell and a market for the
things they needed to buy.
Supplying A Need
Thus North Wilkesboro had its
beginning, not because promoters
wanted to start a land boom by
founding a town but with the
realization that something was
being born that would render a
needed service and supply a de
mand of that and coming gen
erations.
(it-ographic Location
The Southern Railway com
pany saw in the new town an
opportunity and had faith enough
in the people of Northwestern
North Carolina to extend their
lines approximately 75 miles
from Winston-Salem into this
part of the state to what is now
North Wllltesboro, the railroad
terminal. ^
North Wilkesboro Is almost In
the center of Wilkes county, one
of the largest counties in the
state and which has a population,
at this time approximating 40,-
000. The population of adjacent
counties in which are located no
towns of u)ore than 1,500 or
2.000 inhabitants added to the
population of Wilkes makes a
potential trading fifeld with a
population numbering well over
100.000 people.
.Market For Products
Not ouiy 13 Norm Wilkesboro
a trading center for those whose
demands for merchandise In all
lines must be filled, but it is a
j market center tor farm and for-
I est products of a vast area com-
j posed of all Wilkes and parts of
i several adjoining counties.
To this reason can be attribut
ed much of the town’s compara
tively rapid and steady growth
from a beginning in 1890 to
more than 6,000 population (in
cluding Wilkesboro) at the pres
ent time.
The markets here have been
able to buy great quantities of
farm and forest products and
send them on to metropolitan
centers in other parts of the na
tion, bringing in throughout the
year an Income for the city and
county’s populatio'n.
The south’s largest produce
house, buying annually thous
ands upon thousands of pounds
'tMirtrsif' factor
up an Industry that is tdlit filbv-
ind. '^roQfiiout dDore'^than- a
^fird of a century North iSllkea-
-hont dealers, and manufacturers
have hot^ht * products of the’ for
est,’ shipped theiB to outside
mdirkets and paid a steady strwm
of cash to an enterprising peo
ple.
'Transportation System
Being a trading and industrial
center it was perfectly natural
Popular Manager
t^oimg Badness llw;'
Kiwanis Prcddwif “' :
One of the yonnger business
men who is making' good is Mr.
W. K. Sturdivant, general mana-
^ , get of Reins-Sturdivant Ptmeral
that North Wilkesboro*should be! Home, with offices in North "Wfir
made the hub of a transportation kesboro. Mr. Sturdivantis. ^
funeral director, thoroughly veriei"
Penney Company
A NATION-WIDE INSTITUTION
Your local J. C. Penney Store is more than just a member of a
chain store ... it is a member of an organization that is rec
ognized as one of America’s outstanding merchandising institu
tions—an institution that has served efficiently the American
public for 33 years. Buying in vast quantities from the markets
of the world, it is only natural that a J. C. Penney Company
Store stands out in this community as a store where savings are
great dependable merchandise.
,vwwwwvwwv»vwv»wwwwvw
Millions of Dollars Are Spent In the South by
Our Company, Each Year For Merchandise.
The millions spent in the South during past years by the J. C.
Penney Company has enabled southern manufacturers to keep
their factories running longer hours, and to give employment to
thousands of additional workers. And company statistics show
that North Carolina receives a large share of this money each
year.
We Are Interested In the Continued Growth
and Development of Wilkes County.
Your local J. C. Penney Store is always ready to do its part to
ward making North Wilkesboro and Wilkes County a greater
county. As a member of the North Wilkesboro Trade Expansion
Bureau it is doing its part in bringing thousands of new custo
mers to North Wilkesboro to do their trading.
A VISIT TO YOUR LOCAL J. C. PENNEY STORE
WILL BE APPRECIATED
“ IT H E R E
wilkesboro
^
AND SAVES”
NORTH CMIOUNA
and communication system.
Transportation and communica
tion are closely correlated and
may be dealt with as one subject.
Although the highway system
yet falls short of three of the
main thoroughfares leading out
(from North Wilkesboro through
Wilkes and into the trading area
of adjficent counties, these roads
have been started and the people
in this part of the state have
been assured that the roads will
be finished. From North Wilkes
boro a hardsurfaced highway
leads north into Alleghany coun
ty: one northwest into Ashe
county (under construction):
the famous Boone Trail splits the
county open east to west and
into Watauga county: highway
18 from the Wilkesboros into
Caldwell on the southwest: high
way 16 into .^Uexander county on
the south: a highway is under
construction into Iredell on the
southeast: and the Boone Trail
and temporary 268 (under con
struction) g 0 into Piedmont
North Carolina to the east.
This article, so far has tended
to show how the city was vision
ed by its founders as a trading
center, how it is a marketing
center, and its geographic loca
tion as the "Key to the Blue
Ridge” and the counties beyond.
Coherent to these thoughts, the
relationship can he shown be
tween a natural center of mar
keting and industry and a mer
chandising mecca.
Steady Growth Cit«l
In the final analysis, the exist
ence of anything depends upon
whether or not its renders a
'service essential and satisfactory.
Applying this truth to North Wil
kesboro, it Is found that the town
not only existed after it was
founded hut that it has grown
steadily year by year and its ex
pansion has been consistent, not
withstanding the ups and downs
of economic endeavor, panics or
depre.ssions. Not a year has pass
ed but that there has been some
addition to the city that tends to
make it a trading center and the
trend has always been forward
with never a backward step.
Like water running downhill,
commerce and indnistry by the
very laws of nature and the
judgment of mankind will cen
tralize in communities among an
enterprising people and at a ge
ographic location made to order
for successful operation of busi
ness.
.Marcliandi.sing Services
It has often been declared that
a greater volume of business is
transacted in North Wilkesboro
than in any other city of its size
in North Carolina. This assertion
has been made, not only by lo
cal residents and those naturally
with a good word for the com
munity. but by men of wide ex
perience whose path of travel
bring them through North Wil
kesboro.
It is a merchandising center
because the merchants have
throughout the history of the
city realized to a great extent its
possibilities and because they
have necessarily filled the de
mands of a buying public over a
wide area.
Good Banking Facilities
The people of North Wrilkes-
boro and all Wilkes county can
point with pride to the two
banks located here and their rec
ord of service. Along with the
city th^ banks have grown in
strengthj^and have the confidence
of all tbs'people. Adequate bank
ing facilities are essential to the
growth and progress of any city
or town. Both the Bank of North
Wilkesboro and the Deposit and
Savings Bank are manned by
able business men of the highest
calibre who are able to see and
fill the needs of the city and
county. Both banks are members
of the Federal Deposit Insurance
Corporation.
Buy'To Advantage Here
' The natural conclusion. i|i Jhat
coiwtlea .
in every angle of the profession.
A responsibility of this character
requires tact and the art of hand
ing people at most distressing
moments. Mr. Sturdivant took his
degree at the Cincinnati College of
Embalming. For the past 17 years,
10 years of which have been spent
in North Wilkesboro, he has car
ried on ip a manner that has won
the confidince of both town and
rural community. There are many
■S-.
kesboro. Realizing the growth of
the city as a shopping center,
the merchants of North Wilkes
boro have stocked heavily and
well for the fall and winter
trade. They have spent much
time and have used great care in
buying and selecting merchan
dise that is calculated to fill all
the needs of a fast growing pat
ronage.
_Aieted by the coipi^t:
ilid Boone. - - .
“Diiring the
iiave Uved in Noz^\’^'
liu j]^ one of .
jMmd^ of my
Lvut.. “This area U ntnd^^
A^rican-bom citizens
:|i^l^'’tbe salt of the earth.
iSbddls of Wilkes county are
fng a work of inestimable vahip;fl
am glad to co-operate with tl
Mr. Sturdivant is president
the North .Wilkesboro Kiwiv^jf
Club and active in the
church. '
Mr. Sturdivant is president ot.,'
the North Carolina Burial As4i>-
elation. :
mi
W. K. STURDIVANT
families when bereaved would not
think of letting any other person
beside Mr. Sturdivant serve them
in the last rites, as relating to a
funeral director.
The Reins-Sturdivart Funeral
Home is equipped with every inod-
em device with motor hearses and
all accessories to do its work in a
most efficient and effective man
ner. Funeral home.s are also con-
Roosevelt Optimistic 
President
En Route With
Roosevelt to Washington, Oct. 23
—President Roosevelt returneil
ashore today from his vacation,
cruise and cross-country sunrSy
with the confident assertion that
We "are coming back.”
His tanned face beaming, Mr.
Roosevelt told a throng assembled,
on the campus of the Citadel^
military college of South Caro
lina, that “all evidence’’ he had
seen gave assurance "we are
coming back more solidly than
ever before because we hav»
planned it that way.”
“And don’t let anyone else tell
you different,” added the smil
ing President as the crowd cheer
ed.
HEARTY
Invitation
We extend a hearty invitatioii to the
pei^le of Wilkes and adjoinii^; counties
to.pay our store a vbit when in North
IH^eshoro.
You will find that we always carry a
complete line of
FURNITURE, RUGS, RANGES, STOVES,
KITCHEN CABINETS, BEDS, SPRINGS,
MATTRESSES, ETC.
When you select furniture from oui’ store you
may be assured that you have bought the most
modern furniture obtain^le. We keep in
touch with the leading mancets of the country
and always strive to keep our stock up-to-date
in both style and quality.
The new Fall lines are now in and you will
really enjoy seeing the many beautiful living-
room, bedroom, and diningroom suites and oth
er furniture now on display. And don’t forget
Rhodes-Day has a most liberal payment plan
that is open to all responsible parties.
BE UP WITH FURNITURE TIMES
AT RHODES-DAY’S
TRADE
Rhodes-Day Fnture G
I
- f.