' TWO ''
tWtWWBWftCNT IN TOLmCS
Moikdays and Hiarsdart at
F'Hili Wilke*boro, N. C.
ff jb, J. CARTER and JULIES C, HUBBARD
^«e ICear |1.5«
Six Months ». .76
Pour Months .* 60
Out Of the StjSte $2.00 per Year
Entered at the poet office at North Wilkee*
boro, N. C., as second class matter under Act
»f March 4, 1878.
THURSDAY, DEC. 4, 1941
sistailce and co6p^.?^t$^ in a,spienw.|^|
To all these and all others who helped;^
Wilkes owes a unanimous vote of thanks.'
Milk Plant And Progress
Choosing the above heading for our sub
ject, we wish to explain it as far as our
ability to explain will allow.
The decision on the part of officials of
Coble Dairy products company to estab
lish a dairy plant in Wilkes county is one
of the greatest things which has happened
to Wilkes in a long time and one which
will mark the beginning of a new era of
progress for Wilkes county agriculture.
There are few industries which would
affect a great number of people favorably
than a dairy products plant and there are
few, if any, which would have more far
As these columns have pointed out from
time to time during the past decade,
Wilkes is ideally situated for dairying. It
has the soil and a climate which makes
possible the growing of pastures for graz
ing almost throughout the year. It ha.s
the best water in the world. It has every
thing for dairying.
The sale of milk and the regularity of
the milk checks makes dairying an all
year income proposition. There is no big
harvest month with the other 11 months
being without income. It means money
every month, in fact twice each month.
That is only one of the many benefits of
a milk products plant. The farmer will
perhaps realize a great profit in improve
ment of his lands. It means development
of better pastures, which will practically
eliminate roughage feed costs, help the
soil and prevent erosion, which is one of
the greatest enemies to agriculture *in
It mean.s that farmers will grow great
amount of feeds, particularly hay, and
that in turn means he will grow more le
gumes, which make the land more pro
ductive. It means that barnyard manure
will be available to use on the land, reduc
ing fertdizer co.st.s and increasing produc
tiveness of soil.
The cash income from sale of milk
means money to build and improve homes,
to educate children—in short, to raise the
standard of living.
It means that farm children will have a
source of income on the farm—^that they
will not have to leave the farm to earn a
The plant itself will mean employment
for a sub.stantial number of people, adding
greatly to the total industrial payroll of
It means that more people will make
their homes in the vicinity of the plant,
which in turn means residential construc
tion. jobs for builders and a market for
We could go on and on enumerating the
probable benefits from location of a dairy
products plant in the county.
Certain people are due credit for this
major step in progress of Wilkes.
It was through the influence, perspec
tive, foresight and business connections of ■
S. V. Tomlinson that a proposal was first j
made to locate in Wilkes. J. B. Williams ;
took the matter up and worked untiringly ;
in behalf of the movement until success i
was assured. . »
Mayor H. A. Cranor and members of the
W'ilkesboro board of commissioners, com
posed of W. E. Sraithey, S. T. Colvard,
James Lowe and C. E. Lenderman, are due
much commendation for the cooperation
on the matter of town taxes and furnish
ing .surplus water to the plant. Special
mention should be made of Mayor H. A.
Cranor, who sold his home and that of his
son. together with some valuable land, in
the western part of Wilkesboro as a loca
tion for the plant and at a modest price.
The officers and directors of both banks
here, the* Northwestern Bank and Bank of
North Wilkesboro, rendered valuable as-
And aociaI 4
MISS MAMIE SOCKWjEU^ feditor—Ph^e^iiS^I^^
advertising enusts for service
Without advertising, a free competitive
economy could not exist. Without adver
tising the chances are that the United
States would never have become what it is
today—^the country which has produced
and distributes more goods among its peo
ple than any other country on earth.
^ence it is reassuring that Leon Hen
dsrson, price administrator of the 0PM.,
has laid down in very definite terms his
own feeling on the 'place of advertising in
the defense effort and the present situa
tion in general. It has been freely rumor
ed that Henderson was apathetic to ad
vertising, though he always denied it, and
that some sort of restrictions might be laid
down to govern its use.
Henderson in a speech at Hot Springs,
Va., to a group of advertising men, not
only reiterated his previous denials, but
laid down some eminently sensible princi
Advertising, he is reported as saying, i.s
the cheapest and most effective means of
distributing goods, and in an expanding
economy there is a place for even more of
the right kind of advertising than at pres
ent. Further, advertising, the total of
which equals only two per cent of the val
ue of all manufactured goods, has not even
been considered as a major cost factor in
the fixing of price ceilings. Except in some
particular case, in which an industiT might
claim increased advertising costs as a rea
son for claiming price increases, the 0PM
inclines to leave the decision of when and
how much to advertise entirely to the ad
Further, he indicated, when peace comes
again, and the problem of turning defense
production back to civilian Uses becomes
paramount, advertising will have an even
greater job to. do in moving the goods
whose production in peacetime factories
will give work.
These are sensible points of view, and
everyone who familiar with the facts of
the production and consumption of goods
in a free economy knows them to be true.
Advertisers, like everyone else, have
their responsibilities to the whole people,
to the nation, and to its defense; adver
tisers, like everybody else, are subject to
certain common hazards in these times.
But advertising has a job to do, and it i
reasuring to note that this is recognized
by those responsible for policy-making in
Advertising has served America great
ly ; it can serve it now; it can serve it even
more greatly in the expanded future.
Mountain Stars Triangle j
Met In AsheviDe I
By 'unanimous vote Mrs. Leola j
M. Byerly, Junior Past Granil j
Matron,, of North Wilkosboro, was
elected presiding officer for 1941
and 1942 of the Mountain Stars
Triangle, a permanent organiza
tion. The meeting was called to
order on Saturday, November
29, at 7:30 o'clock at the Mason
ic Temple in Asheville with Mrs.
Byerly presiding... Hostess chap
ters, were Esther. Chapter No. 12,
and Asheville 191, of Asheville,
and Blltmore No. 38 of Blltmore,
which served refreshments after
Mr. E. M. Jarrett of Andrews,
responded to.^ Mrs. Byerly’s gra
clous welcome. Distinguished
guests included Miss Bessie Gad
dy, of Raleigh and Wingate,
Worthy Grand Matron; Mrs.
Nellie B. Stine, of Lenoir, Grand
Trea.surer; Mrs. Lillian Guigou,
of Valdeae, Grand Ruth; Mrs. No
lan K. Hunnicutt and Miss Minnie
K. Lewis, of Asheville; Mrs. By
erly, of North Wilkesboro, Past
Grand Matron; Mr. John J. Orr,
of Bryson City. Past Grand Pat.
ron; and Mias Lula B. McNeil,
of Asheville, District Deputy
Grand Matron of the Eleventh
The Mountain Stars Triangle
consists of counties west of and
including Alleghany, Wilkes, and
Iredell counties, comprising dis
tricts 10. 11, and 12, of the
Grand Chapter of North Caroli
na Order of the Eastern Star.
Around 100 attended from the
twelve chapters represented.
Vows Are Announced
Rev. and Mrs. James T. Nich
ols, of Purlear, announce the
marriage of their daughter. Mary
Arlene, to Ot'o Br^an on Novem
ber 22. 1941, at Dillon, S. C. The
ceremony wa^ performed by Miss
Bessie .McLean, Notary Public
They were accompanied there by
Mrs, Bryan’s sister. Miss Dolly
Nichols, and .Mr. William E. A.
Wheeler, Jr., of New York City.
Mr. Bryan is the son of .Mr. and
Mrs. H. J. Bryan, of White Oak.
and hold.s a position wi'h the
North Carolina Shipbuilding
Company at Wilmington, where
the couple will make their home.
18,000,000 COMMON COLDS
One-third of the homes :n the United
States reported colds during the week end
ing November 15th, according to a survey
conducted by the American Institute of
The fact that an estimated 18,000,000
Americans suffered from this common and
widely prevalent malady indicates the
enormous loss that is involved. Some au
thorities assert that the American people
lo.se more than $1,000,000,000 annually
through the ‘common cold.”
The people of Caldwell county have not
been immune to the infectious condition of
many of them have suffered what are re-
fered to as ‘‘heavy colds.” As one who
knows we say they are to be avoided if the
victim can find the remedy.
Despite considerable expert attention,
nobody knows what causes the cold. The
victims attribute their attacks to various
factors. They likewise boast of their
“cures” but, unfortunately, experience in
dicates that what'^knocks out the cold one
time will not do it again.
The survey s^ows that, during the week
in November, the population of New Eng
land and the Middle Atlant^ States was
least affected, with only 12 percent of the ^
people infected. The Far East reported[
13 per cent, tKe South 14 per cent, the East
East Central section 16 per cent and the
West Central ^rea was heaviest hit of all,
with 17 per cent of the population affected.
Mrs. W. C. Grier
U. 1). C. Hostesst
The December meeting of
the Wilkes Valley Guards chap
ter of the U.D.C. was held Mon
day afternoon at the home of
■Mrs. W. C. Grier on E street, hav
ing tliirteen members present.
The meeting opened by the group
singing "Carolina” after which
Mrs. Joe E. Johnson, the presi
dent, presided for the usual bus
iness session. Mrs. ,C. H. Cowles:
led the devotionals and for the
program Mrs. Grier read an in
teresting article on the battle tha’
was fought at Fort Hamby dur
ing the Civil War. At the clo-:e
of the afternoon the hostess
served tea and sandwiches.
Episcopal AuxiliaiT Met
With Mrs. H. T. Brown
Mrs. H. 1. Brown was hostess
to the members of the Episcopal
Auxiliary at her home on E s'reet
Tuesday afternoon. Mrs. L. B.
Dula. the president, was in charge
and led the devotional period.
During the business session the
following officers were chosen
for another year: Mrs. Joe Bar
ber, president; Mrs. Dudley Hill,
vice-president; Mrs. William Bar
her, secre'ary; and Mrs. Hoyle
Hutchens, trea.surer. A large
number were present and were
served refreshments during the
Ladies Bible Clas.s
Planning S. S. Party
The Ladies Bible Class of the
North Wilkes.boro Methodist
church, of which Mr. P. J. Bra me
Only once in history, during Lincoln’s
term were five living ex-Presidents in the
United States. This unusual number was
a result largely of the fact that no presi
dent elected between 1836 and 1860 serv
ed more than four years.
Goldsboro, N. C., took its name from M.
T. Goldsboro, of Maryland.
HIGH SCHOOL AND
, Prepare to earn a good sal
ary. A complete business course
at Jones Business Coflege will
give you the surest way to em
ployment and of earning mon-
Join our fall and winter
classes ihow forming. We have
one of the largest and best
equipped business colleges in
North Carolina. College and
university trained i,eacher8.
Free employment service. More
calls for well trained office.help
than we can supply. Send for
information. A few'girls can
work for room and board.
•HIGH POINT, N. C.
P. P. Jones, M. A., President
Fully Accredited by American
Association of Commercial
The Legion Auxiliary will meet
Monday ervenlng,-,7:30^ ,at the
home of Mrs. Gordon, Finley with
Mrs. T. A. Finley and Mrs. I. B.
McCoy as associate hostesses.
The Fidelis class of the Firs:
Baptist church will meet Tues
day evening, December 9, at 7:30
o’clock at the home of Mrs. A. H.
Casey with Mrs. R. P. Casey
Mrs. C. E. Jenkins, Mrs. S. L.
Pardue, and Miss Emma'Eller, as
hostesses. The members are ask
ed to note that the meeting is be
ing held a week earlier.
^for th« nicest drore
bridge gatas' fta wdhten
IwMt - ’to K^hery n Tront-
rji*n''andi:'for!'the '.-men to Fred
finbl^d, Jr.' Mrs. F. C. ,Fores-
tei(. won the turkey tha^ was giv
en as a prize. Ught refreshments
were served at the beginning of,
file evening. . , j
The Octoher volume of gener-j^bottiarfii
al merchandise’sales In small. dei^ii^‘ ~
towns and rural areas was larger' ___
than for any previous month ou i /a n g/\
record, except December of last ^KC^/^^ w Uwlww’i^
year. ^ ' ' forC^idMtClMiifCoMtitrod^HR
is teacher, 1s planning a Christ
mas party to be held at the par-
.5onage Tuesday evening, Decem
ber the ninth. Supper will be ser
ved at 6:30 o'clock each member
to bring a covered dish with food
beginning with the first letter
of the first name. feach one is
also to bring a gift wrapped,
with name on inside, the gift not
to exceed twenty-five cents, and
these gifts will be exchanged.
Following the supper a series of
games will be enjoyed. Commit
tee making arrangements for the
party is Mrs. A. C. IVaggoner,
Mrs. Ivey Moore and Mrs. R. E.
Mrs. E. S. Cooper Is
Bridge Club Hostess
The members of the Young
Matrons Contract club and a few'
extra guests were delightfully en-
lertained by Mrs. E. S. Cooper at
her home Tuesday evening. A
dessert course was served to the
guests at the beginning of th.s
evening after which bridge was
played al three tables and rook
at one. The lop score pri/e in
bridge was won by Mrs. Rufus
Church while Mrs. Aiene God
frey Upchurch held the prize for
honors, and In rook the same
p\ize was awarded to Mrs. -\I. B
McNeil and Mrs. Warner Miller,
Sr. To Mrs. Warner Miller. Jr.,
the hosteas presented crystal in
her wedding pattern.
This Christmas GIVE
.. and You Give More For Your
Mrs. J. B. McCov Entertains
Her Sewing Club
With .Mrs. J. B. McCoy as hos
tess the members of the Wednes
day Sewing club and some addi
tional guests were graciously en
tertained at a luncheon at the
Wilkes Hotel Saturday. Lunch
eon was served at one o'clock
wi'h covers laid for twenty at a
table which was attractively dec
orated with »:tumn leaves and
flowers. An informal hour was
enjoyed by the group at the close
of the luncheon.
Large Number Attend
Benefit Can! Party
Seven'een tables of bridge
were in nlay at the benefit card
party .sponsored by the Civic and
Social club of North Wilkesboro,
which was held at the Woman’s
clubhouse on Trogdon street on
Saturday jevening. At the party I
.Mrs. Will Blair and Mrs. Claude i
More Convenience, Comfort,
More Pleasure from Living.
Convenient electrical appliances give lasting service
. their lifetime is not limited to a few days . . .
or weeks . . . their service is measured in years . ..
years of satisfaction and pleasure.
Shop electrically NOW! See for yourself. There is
an electrical gift for practically every person on your
shopping list . . . The low prices, too, ara sure to
See Your Electrical Dealer or
DUKE POWER CO.
HOURS 9 TO 5
“I love Harry Pulbam but when he asked
me to marry him, I knew, it would never
work.. his way.
"You see, I had been vrith him to Boston
met his friends. . saw what his background
had done to him .and know what it would
do to me.. to our love.
"Harry belopgs with me I've taught him to
live, to laugh, to love .but will aU this hold
him...when every instinct draws him back
to the life he was bom to lead?"
At Last It’s On
n i Boak-Oi-
«8 a Readers'